Podcasts

Alex Durney part 1 | #012 03/02/2020

She's a former vegetarian Evergreen State College ecology student who now manages a beef ranch. Hear Alex Durney's unexpected journey to embracing farming and finding a whole new dream for her future.

Podcast: Play in new window | Download

Transcript

Alex Durney:
Like I’m pretty positive my grandfather is disappointed in me, because I went to college to get a college education so that I didn’t have to just be some rancher or farmer and here I am doing that. But with that comes a platform in a change that we’re able to make within this country and I want to be able to help with that. I want to be part of that change.

Announcer:
This is the Real Food Real People Podcast.

Dillon Honcoop:
Farmers come from so many different backgrounds, but our profile this week may be one of the most unexpected. I talked with Alex Durney. She grew up in suburbia. She went to Evergreen State College and studied freshwater ecology, very passionate about environmental issues. She was vegetarian, but now she manages a ranch raising cattle for beef. Not what you would expect at all. She has a pretty incredible story of how she got to where she is and all the things that she’s learned and still her passion for the environment as well as for farming and ranching. This will be the first of two parts of my conversation with her. We just had so much to cover and she brings such a cool perspective with her education and background. So please join me in hearing from Alex Durney. She’s the manager for Colvin Ranch in Tenino Washington. Great conversation. My name is Dillon Honcoop. This is the Real Food Real People Podcast, documenting my personal journey to get to know the real farmers and the real people behind our food here in Washington state.

Alex Durney:
I actually ended up starting to go to Idaho State University in my home state and I started out as a biology major. I really wanted to be an ultrasound technician and then I realized I didn’t really want to work with people very much, or at least I didn’t want to work with people with health concerns, I guess. I didn’t want to tell people that there was something wrong with them. I wouldn’t be happy in my job and that was the biggest thing. I wanted to find happiness in my job. So that’s where that journey began.

Dillon Honcoop:
So you were like, “No healthcare, can’t do it.”

Alex Durney:
No healthcare. And so then I was scrambling to figure out what I could do. At one point I was actually debating becoming a veterinarian, I mean that links us to what I’m doing a little bit right now. But then I ended up becoming a cosmetologist so I did hair, skin and nails for a little bit and that’s great. I’m glad that I have it because if something fails I always have that. But the first week that I was sitting in my cosmetology class, that was a two and a half year program, I realized that I wanted to be an ecology major.

Dillon Honcoop:
How does that just come to you at that point?

Alex Durney:
I have no idea. I was just sitting there and I was like, crap, that’s what I really want to do. But I did not want to be the beauty school dropout. So I refused and I stuck out the two and a half years and I graduated and now I have that certificate. But I’m glad that I had that two and a half years because it gave me the time to decide on a school. And I ended up going to Evergreen State College in Olympia, which-

Dillon Honcoop:
So this was after the cosmetology degree?

Alex Durney:
This is after the cosmetology. So I graduated from the cosmetology in December of 2015 and then in September of ’16 I started at Evergreen and started in as a freshwater ecology major. Took a bunch of different classes, actually programs, if anyone knows anything about Evergreen, which I mean it has been in the national news for not super great things. The programs there though are amazing because they allow you just to dive super deep into these theories and have a teacher that you can sit there and discuss with them as if they’re not your professor, as if they’re-

Dillon Honcoop:
And for people who don’t know, Evergreen is built on a totally different philosophy of you do education, right?

Alex Durney:
Oh yeah. You don’t take classes. You’re not taking a chemistry 101 or English. You’re taking a program that’s 16 credits that requires all of your time and that’s all you take is that one program each quarter. But that’s what allows you to dive so deep into those subjects is you’re spending hours and hours talking about these subjects. And you’re not just doing projects to get you to a test goal, you’re doing projects that are actual things that you’ll do in day to day life. So my very last course at Evergreen, I ended up doing that with a large animal veterinarian. So we had two professors at the time, so there was about 50 students in this class.

Dillon Honcoop:
So hold on, you’re doing freshwater ecology, but you were taking a program with a vet?

Alex Durney:
You can do whatever you want at Evergreen.

Dillon Honcoop:
Really?

Alex Durney:
It was ecology based. That was the main credential for me was all of my classes needed to be ecology based. I was also at the time doing undergraduate research with actual stream ecology. So that’s why I can label my degree as a freshwater ecology degree, because I have outstandingly more credits of freshwater ecology than any other ecology credits.

Alex Durney:
But the very last class that stuck with me the most obviously was this perennial agricultural class that I took with Mike Perros and Steve Sharelle and that class taught so much. And the biggest thing that I was drawn to was the animal health aspect of it. Of course, I really loved how the grass grew, all these other perennial agricultures, but learning about the animals and how they functioned was just fascinating to me. Within these programs, you have this opportunity to go to all of these different places, field trips. I hadn’t taken a field trip since second grade, but I took a field trip every single Thursday in that class. But I learned so much because we were going and visiting these model ranches and model farms in Washington and Oregon and getting to see how people do this in the best way possible.

Dillon Honcoop:
Real world stuff.

Alex Durney:
Real world scenarios here. And one of those ranches that we visited just so happened to be Colvin Ranch. It was one of the very first places that we visited. And standing on that ranch that day, I definitely wouldn’t have expected that I would have been living on that ranch. But things changed and I continued through this class, learned a lot more, absolutely fell in love with it. And by the very end, my professor was just like, “Hey, you did an amazing job. I know that there’s someone who needs some help because their manager is leaving. Do you want me to get you in contact with them?” And that’s when I got in contact with Fred and yeah.

Dillon Honcoop:
The rest is history.

Alex Durney:
The rest is really history. Now I’ve been their ranch manager for almost two years. And in their terms, I’ve changed their life I guess.

Dillon Honcoop:
Really?

Alex Durney:
They never had a ranch manager before that would get other things done. It was like they would leave and the bare minimum would get done, the feeding, whatever, but there was never anyone who was like, “I’m going to overhaul your marketing. We’re going to completely redo everything and make all of this better.” They never had that before so for them, this is amazing.

Dillon Honcoop:
So Colvin Ranch.

Alex Durney:
Colvin Ranch.

Dillon Honcoop:
Tell us about it. What is that actually like?

Alex Durney:
So Colvin ranch was homesteaded in the 1850s by Ignatius Colvin, which is just a sweet name if you ask me.

Dillon Honcoop:
Ignatius.

Alex Durney:
Ignatius Colvin.

Dillon Honcoop:
That’s legit.

Alex Durney:
So he came and at one point in time, the ranch equaled over 3,000 acres. But over the course of time with family and people dying and inheriting and marriages and all these different things, the land slowly just got parceled out smaller and smaller and smaller, until we have what we have left, which is just over 500 acres.

Dillon Honcoop:
Where is it at?

Alex Durney:
It is in Tenino, Washington, so not Eastern. We got a little bit of Western influence here.

Dillon Honcoop:
People think ranches, they think Eastern Washington, right?

Alex Durney:
Yeah, they do, the Highland Desert and everything. But there’s a lot of rain in Western Washington, so a great place to grow cattle. Most people think of it as actually the dairy portion for Oregon and Washington. But we run a full cattle operation there. The operation has changed multiple times over the years. It’s gone from cow-calf operations to stocker operations. And what we are in now is kind of what I like to refer to is an intergenerational ranch.

Dillon Honcoop:
So explain what those different terms mean, like cow-calf operation. People say that in the ranching world all the time. What does that mean?

Alex Durney:
So cow-calf operation is where basically your main thing that you own is cows and you’ll bring in either a bull or you’ll do artificial insemination on all of those cows each year, in determination of when you want them to calf. And all of that really matters with when you want them to calf, to when you want to wean those calves off of their moms and when you want to sell them to get the top market dollar. And that’s the thing that scares me. With those you’re subject to the market, which is kind of scary.

Alex Durney:
So that’s a unique thing about ours is we also have the stocker operation built into it, which is the opposite side. The stocker is the one who purchases the calves from the cow-calf operation and raises them up until they’re able to go to harvest. And so we do all of that in one. So we have our cow-calf and we have our stalker that goes to harvest and we also do the direct marketing for that as well. So not only do we raise all of our animals, but we sell all of them directly to the public.

Dillon Honcoop:
That’s what I was going to ask you, like, you do some of that? But you’re saying no, all of-

Alex Durney:
We do all of it.

Dillon Honcoop:
All the beef is-

Alex Durney:
All of it.

Dillon Honcoop:
Sold directly.

Alex Durney:
Yeah. Another unique thing about our ranches that we are all grass fed and grass finished. So we never feed corn or soy or any supplemental thing. We’re raising cattle how they should be raised. It’s natural. They want to eat grass, it’s what their bodies are made to digest and we just want to make sure that they’re able to live the best lives that they can.

Dillon Honcoop:
So here you’ve come in some ways full circle from almost from where you started, because it was about health stuff and then you went cosmetology and then it was still like biology, freshwater ecology, but then you’re back to animal health and you’re still dealing with-

Alex Durney:
Still dealing with people.

Dillon Honcoop:
Living bodies and health and yeah.

Alex Durney:
Living bodies and health, it’s a lot easier to tell a cow that she has a foot problem then to tell a human that they have a blocked artery. So that’s kind of why I chose that. I mean I still, with the direct marketing to the public, we still have to deal with people, but you’re not giving them bad news. You’re helping them with a service that right now is hard to come by. So the grass fed and finished holds heavy weight for a lot of people, especially within the state of Washington, fairly liberal community for the most part. And they’re all wanting to get away from that. They care about the environment, they want to see a change. I mean a lot of them don’t agree with the cattle industry in the first place, but we’re doing our best and doing it in the most natural way that we find possible in order to help those people.

Dillon Honcoop:
That’s what I was curious to ask you about though, because the assumption, the stereotype, you’re coming from Evergreen, you’re coming from an environmental program at Evergreen, the assumption is that you’re going to be anti beef altogether, anti-meat. You’re going to probably going to be a vegan or something.

Alex Durney:
Oh, definitely. I mean I was vegetarian for three years.

Dillon Honcoop:
You were a vegetarian?

Alex Durney:
I was a vegetarian.

Dillon Honcoop:
Who’s now managing a beef ranch.

Alex Durney:
Yes.

Dillon Honcoop:
What changed?

Alex Durney:
So I started out with the vegetarian thing being on the environmental side. I ended up finishing out my vegetarianism because I was anemic and we found out that the only way that my body can really absorb iron well, because we increased other like iron high vegetables and other things like that, it just wasn’t working. And then what they found once I started eating meat again was my iron levels went right back up to where they should’ve been. And so what we realized is that my body cannot absorb iron from other sources. I have to have a meat protein in order to absorb iron.

Dillon Honcoop:
Is that pretty common for people?

Alex Durney:
It can be, yeah. It’s more common than you think it is. Also, I mean the veganism thing is fantastic and I celebrate the people that are able to do it, but a lot of people aren’t able to do it. I’m one of those people. Also, it’s not really what we would call this word at Evergreen is the S word, but sustainable. Veganism isn’t sustainable either. We can’t produce enough vegetables within this country to feed everyone, but it’s not sustainable for the aspect of meat is needed for people that maybe can’t afford higher quality vegetables. It’s also needed for ritual things for religions and other aspects of life, meat is sometimes really important to their culture and their identity, so we can’t take that away.

Dillon Honcoop:
Now that you’re in the farming world, you probably hear a lot of the other side of it, the angst and the frustration with vegans.

Alex Durney:
Oh yes.

Dillon Honcoop:
How do you respond to that then?

Alex Durney:
Everyone has a right to their own opinion. I honestly, I just try and remain humble with those people. If they’re so set in their ways, there’s nothing I’m going to be able to say to change their mind. Them being more exposed to the actual farming industry and maybe going and visiting, there are a lot of ranches, I know we allow open visits to our ranch. Anyone can contact us and have a full hands-on personal tour that’s two hours long on our ranch if they would like to, so that they can truly understand what we do. And so I guess just educating those people, but there’s no forcing someone to change their views. They have to want to change their views.

Alex Durney:
So to me until those people are ready to want to sit down and talk about it and be open minded about it, just like they want me to be open minded about their veganism or vegetarianism or whatever, it goes both ways. You can’t shut out the other side just because you’ve discovered and you think that it’s so wrong, it doesn’t mean that it is it. Yes, aspects of it sure are. There are definitely things within the beef industry that I do not agree with, but I do agree with how I’m raising my animals. And our customers believe in that and that’s why they come to us.

Dillon Honcoop:
I just see people getting lumped together so often where it’s like, “Well, you’re beef, you must be bad.” And it’s like, “No, it’s not all the same.”

Alex Durney:
Yeah.

Dillon Honcoop:
That part is really frustrating to me. As far as the vegan issue goes, me coming from the background of farming, having grown up in that community, you know where my bias is going to come from, but ultimately I agree. Hey, if somebody wants to be vegan, by all means, I have no problem with that. What I do have a problem with is when people are hating on other people. Same thing for the farming community. I don’t think it’s appropriate if people are just hating on vegans for no reason when they don’t really understand. You know what I’m saying?

Alex Durney:
I do. And I think that’s because I’m able to see both sides coming from this Evergreen background, this sustainable, environmental, you have to be vegan. No. You don’t have to. But I see it from both sides and I see why both sides are angry, but there is a middle ground. There is a spot where we can all sit down and talk. We just have to.

Dillon Honcoop:
Isn’t it because people want simple answers?

Alex Durney:
They do.

Dillon Honcoop:
And good guys and bad guys when it’s not that simple?

Alex Durney:
It makes it so much easier to make things white and black, but it’s never white and black. It’s always gray and we all know that.

Dillon Honcoop:
So why are you so passionate about this? About farming and ranching and cattle? Beef?

Alex Durney:
I guess the bigger thing is it’s not even, I’m more passionate. I don’t want it to end and I don’t want the good side of it to end I guess.

Dillon Honcoop:
You don’t want what to end?

Alex Durney:
I mean the average age of a farmer in our country right now is what? 63 years old. And it’s what we would call an OWG, an old white guy. And being a 24 year old female going into the ranching industry, I am the exact opposite of what someone thinks of as a rancher, but we need more people like me because if the average age of a farmer is 63 years old, what do people think is going to happen?

Alex Durney:
Those people are going to die. Their kids don’t want to take it over. What’s going to happen to the beef industry? There’s a lot of people out there that want beef. No one’s producing anymore. That’s not great, but there is this opportunity where this younger generation is growing up. We realize what has been done wrong in the past and we’re trying to do right and we just need to be given the opportunity to make it right.

Dillon Honcoop:
What does that take? What does that look like making it right?

Alex Durney:
For I guess a lot of ranches, it’s letting go of the old way of doing things. It’s expanding your mind. All of us need to expand our minds, but expanding your mind and looking outside of how you’ve done things for years, accepting the ideas of your children that are coming in straight out of school that have… I mean the agricultural cultural sciences part of universities is dying, it’s becoming more soil sciences and there’s a reason for that.

Alex Durney:
People don’t want to go into the agricultural aspect of it because those people are so stuck in their ways and that’s not the way to be. You have to be able to flex with how things are changing. So much is changing in this world. Things are not the same as they were when the 63 year old ranchers were in their 20s taking over their family ranch or whenever they took it over. Things are not the same and things aren’t going to continue the same. We need to be able to change with that. And the newer generation, the people who are willing to just be like, “You know, I’m going to have this ranch job. I’m going to try and make it better.” Even to my own family, I’m pretty positive my grandfather is disappointed in me, because I went to college to get a college education so that I didn’t have to just be some rancher or farmer and here I am doing that, but with that comes a platform and a change that we’re able to make within this country and I want to be able to help with that. I want to be part of that change, so that’s why I’m passionate about it.

Dillon Honcoop:
Is that starting to happen? What’s your take on the new generation, people my age or your age even who are in the farming world?

Alex Durney:
They’re pushing back towards the local. I feel like that’s the overall message is pushing back towards local. At one point that’s how you got all of your groceries. You went to your butcher, you went to the bakery, you didn’t go to the grocery store and the grocery store just made things so convenient in our lives and yes, it is fantastic. I will go to the grocery store as long as there are grocery stores, but stepping out and going to your local farmer’s market and stuff, that’s what this new generation is pushing for. And also pushing to get the local products in the grocery store. If people want that convenience, let’s make it happen for them. And so, I mean that’s why we have our beef in our local co-ops and stuff. So it does give people that convenience factor, but they do have to go shop at the local co-op.

Dillon Honcoop:
What about farmers your age? Are they doing a good job? Are there cool things out there happening?

Alex Durney:
I mean, I don’t know if they’re all doing a good job. I mean, we’re all going to fail. We’re all going to succeed all in different times. We’re still playing the exact same game. We’re just trying to play it in a slightly different way. We’re looking deeper and by looking deeper, I mean we have a lot more knowledge now. We have the soil lab analysis and soil survey, all these different things that we’re able to gather data from. There’s so much more data and using that makes us more powerful. We’re not just going off of, oh well this worked last year or the year before, these are how these aspects work. Yes, that plays a very important role, but there is the important role of also just the raw scientific data from across the world of how to do things in possibly a better way. And I think that’s going to be the aspect that shakes up what we’re used to in the agricultural fields, whether that’s farming or ranching.

Dillon Honcoop:
So you are the ranch manager at Colvin Ranch.

Alex Durney:
I am.

Dillon Honcoop:
In Tenino, Washington.

Alex Durney:
Yes.

Dillon Honcoop:
How many head of cattle do you guys have there?

Alex Durney:
Anywhere around 250.

Dillon Honcoop:
Wouldn’t some people say that’s a huge herd neck and people shouldn’t be farming that many animals?

Alex Durney:
No. That’s small. That’s really small. I mean there are herds out there that are 16,000. I mean that’s not unheard of. Even here in Eastern Washington, it’s thousands of head. We just have 250, but for us that’s what our land is able to maintain. And I guess that’s a very important aspect. Our land is able to maintain 250 head and that’s all we care about. Yes, would we love to have 400 head? That would be fantastic, but it’s not possible on our land. We’ve played with it with stocking rates and utilization and so many other aspects they’ve played with and what they come down to is about 250 is what our land can handle with keeping it the way that it is. But we also have quite a few protections on our land as well. 90% of our land is in a permanent conservation easement with the state of Washington, so there are certain sections of our land that are also deferred at certain parts of the year.

Alex Durney:
We’re not even allowed to graze them because we need to make sure that the Camus and Balsamroot and all of these other native plants are able to go to seed set and actually continue to reproduce and make a healthy landscape and prairie for us. And then we go through and with the state of Washington, we actually use our grazing to help those plants. So with hitting invasives at very specific times in order to make sure that the Camus and Balsmroot can succeed and not get shadowed out by a taller grass or other aspects very similar to that. So we work very hard to maintain our land, not just the amount and our profit at the end of the day. Because you’re not going to have a profit if you don’t have good land to grow cattle off of it all. It all starts at the soil.

Dillon Honcoop:
Yeah, and that’s what I was just going to say, you keep touching on soil health issues. That sounds like that’s a big part of what you do and your passion.

Alex Durney:
Oh yes. Down to exactly how we graze, when we’re applying fertilizer, all sorts of things. It’s all timed down to specific moments so that we can make sure that we’re optimizing the prairie itself because our biggest thing is that we are managing for feeding a cattle’s gut. We’re not feeding the cow. We’re feeding the bacteria within their gut. If we don’t have good grass, we’re not feeding the gut very well, we’re not feeding that bacteria, so we need to ensure that our soil health is the best it can possibly be to optimize that production right there.

Dillon Honcoop:
that also does other things though too, right with soil health?

Alex Durney:
So many other things. I mean with soil health then we have a super healthy pocket gopher population on our property. We have checkered spot butterflies, we have all sorts of animals. We have a healthy ecosystem.

Dillon Honcoop:
What about back to the vegan issue, because one of the biggest points that’s made has to do with the ecological impact and then the environmental climate change, carbon footprint impact of beef, right? Soil health is a part of this equation, isn’t it?

Alex Durney:
Very much a part of the equation and the equation has nothing to do with cattle. It has everything to do with management and the management that people deploy on their property. You can have great management and have fantastic soils and fantastic grasses and be able to actually have a higher herd population because of it. Or you can have bad management and you could have very few animals and you could just have devastated land and be causing so many environmental issues. It’s all dependent on what that person is doing on the ranch, it has nothing to do with cattle. I mean specifically at our ranch, if you drive along our highway, you’ll see our ranch and then right next to it you’ll see what used to be part of the ranch 20 years ago. That is completely covered in Scotch broom. And people all the time ask, “How do you keep the scotch broom off of your property?” Simple, we put cattle on that property. We just graze cattle once or twice a year in that pasture and Scotch broom never grows. It’s a great management technique if it’s used properly. So I mean, we’re moving towards something better.

Dillon Honcoop:
That’s what I was curious when I was asking earlier if you’re seeing signs of change.

Alex Durney:
Yeah, that would be part of it. I mean every operation is trying to look better and be better.

Announcer:
This is the Real Food, Real People podcasts. These are the stories of the people who grow your food.

Dillon Honcoop:
It really is incredible to see somebody like Alex who came from a background that didn’t have anything to do with farming and in fact was some ways kind of opposed to what farming does to embracing it and understanding the potential there. At the same time, looking at the bigger picture, and again this was just the first half of our conversation. Next week we hear the second half where we get into more of what Alex sees for the big picture, what she believes the future is and how she views joining this ranch, Colvin Ranch in Tenino as a life changing opportunity. Here’s a little snippet of what’s ahead next week.

Alex Durney:
I could possibly make a change before I’m 30 and that’s fascinating to me and make a change with an industry that’s so many people are hating on right now and want to see die.

Dillon Honcoop:
So there you have it. Again, Alex Durney, she is the ranch manager at Colvin Ranch at Tenino, Washington. Totally leave your stereotypes at the door–I mean that’s with everybody on this podcast, and particularly with Alex. So pumped to be able to share my experiences getting to know Alex and other people like her here on the Real Food Real People Podcast. That’s what it’s all about, documenting my personal journey to get to know the real people behind our food like Alex. Sure would appreciate it if you would subscribe and you could do that on Spotify, you could do that on Apple Podcasts, Google Podcasts and a whole bunch of other outlets out there as well, whatever your favorite spot is to get podcasts. Also, please follow us on social media. We’ve got more content there as well, so find us on Facebook as well as Twitter and Instagram, Real Food Real People, you can find us there pretty easily. Just give us a follow. We sure would appreciate it. Again, next week is part two of our conversation with Alex Durney. I’m so looking forward to sharing that with you. Until then, thank you for following and subscribing and supporting Real Food Real People.

Announcer:
The Real Food, Real People podcast is sponsored in part by Save Family Farming, giving a voice to Washington’s farm families. Find them online at savefamilyfarming.org.

Javier Valencia | #011 02/24/2020

Although he grew up on a farm, Javier Valencia was dead-set against following in his father's footsteps. He shares his story of how he came back to his roots and finally understood his dad's passion for farming.

Podcast: Play in new window | Download

Transcript

Javier Valencia:
First couple of years, I was intimidated. I’d see people like, “A young, tattooed Hispanic. What are you?” You know, “You don’t know what you’re doing,” and I believe that’s pushed me more. People saying, “Hey, you don’t have experience. Hey, you don’t have a reputation for yourself,” but I guess we made a name for ourselves, just with hard work.

Speaker 2:
This is the Real Food, Real People podcast.

Dillon Honcoop:
This week on Real Food, Real People. We get to know Javier Valencia. He grew up as a farm kid in Eastern Washington, but he did not want to be a farmer when he grew up. Well, guess what? He is and he’s so passionate. He talks about his struggles with weight and with being a troublemaker when he was young and being in trouble and now he’s an inspiration with how motivated he is and his goals in life and all the things he’s trying to accomplish.

Dillon Honcoop:
And what he and his boss, Andrew Schultz and you’ll hear him refer to Andrew in the conversation. That’s who he’s talking about, Andrew Schultz, who I hope to have on the podcast in the near future. The organization that they’ve put together called Brothers In Farms, the things that they’re doing are pretty incredible, pretty cutting edge. They’ve done some amazing things in the wine world, growing grapes for wine and the art and science of doing that, so we get into all of it this week with Javier Valencia on the Real Food, Real People podcast.

Dillon Honcoop:
I’m Dillon Honcoop and this is my continuing journey to get to know the real people behind our food here in Washington State.

[Music]

Dillon Honcoop:
But you grew up around farming?

Javier Valencia:
Yeah, that’s all I grew up around. Like I said, my dad came to America as a farmer from Mexico to California. California is berries, grapes as well. Came to Washington when he was 12 I believe, and farmed since then. Since I was younger, I was able to see him as a farmer, grown into his own business. Seeing that, all that hard work that goes into that. That’s what came into my head like, “There’s no way I’d go into farming.”

Dillon Honcoop:
So you didn’t want a farm?

Javier Valencia:
I didn’t want to farm. I was like, there’s no way I would work 12-hour shifts in the heat, in the cold, just seeing that labor. You know sometimes we’d see them two hours a day. The dude would eat and pass out.

Dillon Honcoop:
What kind of farming does your dad do?

Javier Valencia:
A little bit of everything. I really think he does what he enjoys now. He does mint, asparagus, Concord grapes for juice, corn. One of his favorite things just as asparagus. I don’t know if it’s just something one of his favorites or something that he’s done, but yeah, he does a little bit of everything basically.

Dillon Honcoop:
And you said he farms in Sunnyside?

Javier Valencia:
Farms in Sunnyside and Grandview.

Dillon Honcoop:
Okay. How many acres does he farm?

Javier Valencia:
In total, I believe he has 62 acres.

Dillon Honcoop:
Okay, so when you were a kid, were you working on the farm? What did you do?

Javier Valencia:
Yeah, I learned how to drive on farm. I learned basics changing water on the farm. A lot of times when I was working was punishment basically, so I think that made it worse.

Dillon Honcoop:
Punishment for like what?

Javier Valencia:
Just stuff at school like me getting in trouble with my sisters. I’m the only boy out of four kids, so three sisters. So I was basically always a troublemaker and because of that it was like, “Okay, you’re going to work with your dad today. After school you’d go do this, you’d go change water, you’d go.” And so I was like, “I’m at school all day, I’m a kid. Why do I have to be changing water after work?” So that just made it like this is just struggle. It’s a struggle, so I don’t want to farm.

Dillon Honcoop:
So what had you planned to do?

Javier Valencia:
I actually wanted to go on law enforcement. I accomplished Pre-Police Academy when I was 19. That was my set goal. I was set to do it. I’m somebody that doesn’t plan things. I don’t like sitting at a desk. I like the assignment of something changing and that was it for law enforcement. I knew it’d be something exciting and that was my plan and I went to school for that. I wasn’t perfect as a teen, so I kind of backtracked for a while. Enjoyed my 19 through 21.

Dillon Honcoop:
Yeah.

Javier Valencia:
And I became 21 and ended up having a family. I had a daughter, so that I just started working. I actually went back with my dad, working on the farm, working two jobs because that’s what I was raised as. I had a child, so I had to start working.

Javier Valencia:
Then when I planned to become a cop, I ran into Andrew and he gave me this crazy idea about, “Let’s start farming.” And I jumped in. Like I said, it was just his ideas were what I wanted. Going for the unknown, but knowing that we had a goal for it is like I could do something like that. And I told him the same story, “Man, I’m not a farmer. That’s not my thing.: And he’s like, “Yeah, I get that.” He’s like, “I feel the same way.” But there’s totally different view at farming now.

Dillon Honcoop:
So do you love it?

Javier Valencia:
I do love it. Like I said, “It doesn’t feel like a job.” You know people are telling me you work all the time. My social media people are like, “You’re always working. Why are you always working?” It’s like I don’t even picture it some days. I get up at 3:00 in the morning every day and I go to the gym and I’m in the gym and that’s when I start my day off and then I could work from 6:00 to 6:00, 6:00 to 8:002 and it’s like it’s not a job sometimes. I enjoy it and I never thought I would. I do now.

Dillon Honcoop:
So how did that change as you started to do it? When did you realize that you have a passion for this?

Javier Valencia:
I think when I started, I honestly believe I thought about like when he first explained it to me, I was like, “Well, you know there’s money there.” I believe that was my first thought. Hey, that career there’s money there and it’s something I know. Maybe I’ll click onto it faster. So I think that’s what started me out, but I kept going like taking data and knowing I was able to control so much and we were able to control so much, that’s what kept me going, knowing that I control and being able to set goals and accomplishing them and then learning at the same time.

Javier Valencia:
And what’s kept me going now is I see people coming to me asking, “How are you doing this? How are you doing that?” So if I’m able to help out more people now like in a conversation you’re having with Andrew outside, given all these younger kids opportunity that were raised in farming, but, hey, there’s growth now. You don’t have to be like your uncle and your dad that does the same job for 30 years. There’s growth here and being able to give people the opportunity and it keeps them going.

Dillon Honcoop:
You guys are your custom viticulture, right?

Javier Valencia:
Right.

Dillon Honcoop:
What does that mean? What’s the actual job?

Javier Valencia:
Well, our business is growing high quality wine grapes. The difference between quality and quantity basically. We’re able to do work for people at a higher price, but being able to put in little details that people don’t see. Like I mentioned before, we have programs, we have systems that we use pruning weights parameters, shoot length. We have all these small things that keeps us precise on our goals and we were able to use those to set our goals.

Javier Valencia:
Like I said, our tonnage were dead on. We were able to set those goals and hit them each and every time just because we’re so precise at those things. And like I said, even those being precise isn’t like, “Okay, we have it figured out.” We don’t know what tomorrow is going to bring. It’s sunny outside right now. It could rain tomorrow. But having those goals and having all this data and having all this information is what keeps us on top.

Dillon Honcoop:
So custom viticulture is basically like somebody else owns the vineyard, the field.

Javier Valencia:
Right.

Dillon Honcoop:
And then you guys come in and farm it for them.

Javier Valencia:
Right.

Dillon Honcoop:
So what kind of things do you do to make that happen?

Javier Valencia:
A lot of conversations like myself, the owners are from Napa where we work for. So I’m able to go to Napa and find out information they have there, see the information they want there and bring it here to Washington where people haven’t seen it, so I’m able to do that. I’m able to take information and show them, “Hey this works. This doesn’t work.”

Javier Valencia:
So besides just data collection and stuff, yeah, I’m able to manage 40 people, I’m able to find and that’s been fun, like I said, I’ve never done it. I was able to walk in and speak to, have conversations and speak with managers that have managed 20 people for 20, 30 years and have conversations with them, how they do it. Until this day I’ve learned, and I’m trying to learn, “Hey, how do you manage those people to get that done?” Because yeah and all, even though I have the information, none of it would be possible without those 30, 40 people that we do have and building that team.

Javier Valencia:
Like I said, I think we’ve been lucky to try to find people like me and Andrew that are open minded, that want to see an outcome, that want to see change. And that’s something huge that I’ve seen with our workers that they’re able to see, “Hey, these guys have goals. Hey, these guys are pushing for something instead of just give me a job and working me from 6:00 to 5:00 and kicking me out.” These guys get to see, hey, why are doing this differently. They get to see the outcome, hey, their business businesses growing. They got to see us from the bottom. They’ve got to see where we are four years, now. They get to see why we’re so picky. They get to do harvest and see, maybe in them they don’t get to see the product of the wine, but even just money-wise like for them I believe it’s like, hey, we’re getting paid by tonnage when everybody else getting paid by an hour.

Javier Valencia:
It’s like everybody sees our goals and the achievements we are getting in different ways. Everybody’s able to see it. It’s not just a huge company like, “Hey, we don’t know who we work for.” And I think that just puts us out. That puts us out and shows how different we are from everybody else, just how our company is. How would you put that? That’s how our company is different from everybody, but makes us stronger and shows us why we stand out. Even though we’re younger, like it’s a family that we have here.

Dillon Honcoop:
You guys are kind of the new kids on the block, so to speak with doing this here in Washington. What have the reactions been to you guys doing things differently?

Javier Valencia:
I think that’s the fun part. First couple of years, I was intimidated. I’d see people like a young tattooed Hispanic? You know what are you doing? You know you don’t know what you’re doing. And I believe that’s pushed me more. People saying, “Hey, you don’t have experience. Hey, you don’t have a reputation for yourself,” but us with our results and everything, all the hard work that we put in, our Brothers In Farms has been. I guess we made a name for ourselves, just with the hard work.

Dillon Honcoop:
What about the cultural element? You come from a Hispanic family.

Javier Valencia:
Right.

Dillon Honcoop:
Your dad’s from Mexico. He’s been through this world of farm work.

Javier Valencia:
Right.

Dillon Honcoop:
And you’re bilingual as well.

Javier Valencia:
Right.

Dillon Honcoop:
How does that affect how you manage your crew?

Javier Valencia:
I think that does help me out. Like I said, I believe everybody in any heritage, they’re going to push you. Like you said, you’re the new kid on the block. We’re going to test you to see if you really know what you’re doing, but them testing me in that culture has made me the manager that I am now, stronger.

Javier Valencia:
And I’ve always done that. I don’t go out there and it’s like, “Hey, you’re doing something wrong.” It’s like, “Hey, I see this as this. Would you explain to me why you’re doing it this way?” And before it’s like I would go out there and do that and some guys would turn their back and probably laugh. Like, “This kid does not know what he’s talking about.” Like I said, now I’m able to have a conversation with them because I am bilingual. Like, “Hey, this is why I’ve done this and this is why I do this.”

Javier Valencia:
And sometimes it makes sense or I could take their experience and then my information that I have that I’ve learned now and put them together and it’s like, “Okay, we could balance somewhere here.” And I really believe that’s what stands out. I don’t know how you’d put it. We have the connection with our employees to do that and help us learn. And then, we’re teaching them, but they’re teaching us at the same time, which makes us stronger. Like how you said, being Hispanic, I’ve seen, okay, a guy who wants to do his job and get out and it’s like, “Okay, do that, but I want to explain to you why you’re doing it.” Because I don’t think they’ve ever had the opportunity.

Javier Valencia:
I don’t believe anybody’s ever been told, “Hey, this is your job and this is why you’re doing it.” It’s like, “Hey, do your job and there’s your paycheck.” And I honestly believe that’s what makes them, having that Spanish culture is like, “Okay, now I see that. Now I see why I’m working. Now I see, hey, I could have…” Most of the people that work here are husband and wife. “Hey, I’m able to work here with my wife,” and it’s like, “We know what we’re doing.” Nobody’s working, hey, we’re working 6:00 and 8:00 and they can’t go to their family. We’re all working together as a team and they still have their lives. Nobody’s working 20 hours a day, seven days a week and them seeing that, like I said, I think they appreciate it as much as we do.

Dillon Honcoop:
Do you think that cultural heritage is often misunderstood like when people are talking about labor issues and work and stuff?

Javier Valencia:
I believe so. I honestly believe there’s people still that don’t understand, those guys are just working. They just want a job. But like I said, I don’t think they were ever fed the information that we’re able to feed them now. So yeah, I still believe there still might be confusion. Why do you guys have your employees uninvolved? Why are you taking your time with them? Why don’t you just have it your way and that’s it. That makes the difference between our quality, quantity, you know?

Dillon Honcoop:
What’s the key, what’s the secret to managing people?

Javier Valencia:
I don’t know. I believe communication. I was lucky to get new Hepe is what we call the manager this year. I connected with him easily and he’s become a really good friend to me, but that communication is same thing. I’ve had a conversation with him that he’s worked with employees for 10 years that he’d see once a month. He’d get a list and he’d see them once a month and I’m out there involved, asking them questions.

Javier Valencia:
And actually, I had to tell him, “Hey, I need this done.” Most of the time he knows what he’s doing. He’s done this for 10, 12 years, but just because I’m not here all the time, I want to know how this is happening and managing is, I don’t know. It’s something that I’m still learning until this day. I try to read and I try to see how people do that, but I honestly believe it’s takes that experience and that time to get those communications with people.

Javier Valencia:
And I honestly believe I’ve gotten really good at it, but like said, I still want the experience. And I don’t know if it’s just a friendship that’s made it easier, but I just believe it’s like communication to people. Like I said, I see how going back to my family seeing. Maybe they didn’t know anything. Maybe he was working 24/7, he didn’t even know who was working for.

Javier Valencia:
And now I see these guys and it’s like Hispanic culture, they want to work anyways, so he’s going to work, he’s going to work, he’s going to work, but if he knows he’s working for somebody that appreciates that and he knows what he’s working for, I believe just makes it easier for everybody. So being in that man-driven position, being able to do that, honestly, I think that what makes my job even easier. I come to work and I’m managing, but I’m having a conversation about life and work at the same time and we’re both getting things done. We’re all getting things done.

Dillon Honcoop:
What’s it like to know that you’re out there growing food for people to eat or drink, I guess?

Javier Valencia:
I’ve gotten lucky trying wine. I’ve tried really good wines that came from these vineyards that we grow for, but it’s just amazing how you see all this labor, all this time, these harvest hours, it’s amazing what you could do with the grape. It’s amazing how in my eyes is now comparing the grapes that I grow to another wine. I don’t know how wines are made exactly. That’s something I’m still wanting to learn, but trying wines side by side now, “Hey, you grew this and someone grew this,” or trying wines that are from right next door to my stuff and it’s like, what’s the difference, you’re 20 feet away from me.

Javier Valencia:
Even seeing those goals, I honestly wish I could show all the guys that work for us, “Hey, try this wine that your guys labor went into this,” because I don’t think you can write all that in a wine bottle and a lot of people don’t see that. I’ve actually seen, there is some wineries now that take photos of our workers, take the pictures and they have that in their winery as you’re trying wine. And I’m not sure people notice that, but I’m sure, one out of those 10 people see it and it has to get noticed. That one person goes and tell somebody else, “Hey, you see those photos or did you see, you know that wine we had it came from this vineyard?”

Javier Valencia:
It’s amazing to know I grew that and it was made into that like honestly is and that’s why I said, now like last year was one of the biggest accomplishments, having winemakers come and say, “This is some of the best fruit I’ve had in 10 years.” You know I have to pat myself on the back for those things. There’s no way you’ve been buying grapes for 10 years and you’re going to tell me this the best you’ve had two years in a row. That’s accomplishment for me.

Javier Valencia:
But like I said, it’s accomplishment for all of us and if I could write that on a board and put it out there for those guys, I’m sure they love it. Hey, you guys, just appreciate everything you’re doing. And like I said, I’m sure that just has to make somebody happy. If it made me feel that way, I’m sure the guys would love it.

Javier Valencia:
You have a daughter, you said. Do you have any more kids in that?

Javier Valencia:
I have two daughters, seven and eight. Still, I don’t know where they’re going to go. They’re too young for me to decide yet.

Dillon Honcoop:
Yeah.

Javier Valencia:
But they’re both crazy open-minded like I am, so I can’t complain. I’m a single dad right now, so that’s fun. Like I said, I have a full time managing job and I can still be a full-time dad, so that keeps me on my toes. I’m assuming that it’s really and I’m always pushing myself for more. Like I mentioned earlier, I’m at the gym at 3:00 in the morning. People say, “You’re crazy.” Some people say, “You don’t sleep,” because I just made it a routine and I love to compare things at the gym. That’s the reason why I go to the gym so much. Lifting weights, pushing myself, two different things that I haven’t done. Lifting heavy weight that I haven’t before.

Javier Valencia:
Same with work. I see it most of the time. I compare that to work. It’s like I would go try something that I haven’t tried. Nine-hour days, not really indifferent than a six-hour day. Computer work isn’t really different than standing out in the field. It’s just that mind thing. And I don’t know if it’s maturity. I don’t think I’ve used that word before, but maybe it is. I became more matured to see like, okay, I have goals. I have a future here, so why not use it? I became really big on like I said, just time-wise and me using my time for something that’s worth it.

Javier Valencia:
Like I said, my daughter is the same way. Like they’re really young, so I don’t know where they’re going yet, but they have opportunities for everything. They want to try something, they try it. So that’s going to be the fun part, raising them, I guess.

Dillon Honcoop:
How do you manage being a single dad and doing all the work that you do here and just life?

Javier Valencia:
Honestly, I have no idea, so I’ve gotten that question a lot, but I honestly feel like I’m killing it. Like I said this year or is it like February 3rd, I actually made it a year everyday going to gym, 3:00 in the morning and Andrew was like, “Wow, you did it.” It’s like during harvest, working to our days, I was up at 3:00 in the morning at the gym and I said, I’d just like to push myself. I’m still young, so I could be wasting money, but if I could push myself and set these goals for myself, why not?

Javier Valencia:
Even now, like how you said, I feel like I’m busy. I’m managing a business. I’m still learning, so I can’t say I have it. I’m stress-free. I have two little girls. There’s no way that’s not stressful, but even now, I’m pushing myself to partner up to open up a gym. People are like, “There’s too much on your plate.” But it’s like, “Who else is going to do it?” Nobody. And that’s what I’ve put into my head. There’s opportunities out there for everybody.

Javier Valencia:
So if I’m able to help somebody with that, if it’s my workers, a friend, myself to learn, even if I would fail, I think what’s motivated me the most is that as a younger age through 18, I was overweight, quiet kid and that’s what I was. I was just overweight quiet kid. So when I see I had opportunities and now jumping here, I made a huge step from working a 40-hour week job for two or three years to where I’ve jumped into position now is a huge step and I think that’s what I had taken advantage of, I’m not going to waste time anymore with any of this stuff. I have two little girls that I can’t say I’m bored with. There’s no way I could say I’m bored at a seven- and eight-year-old.

Dillon Honcoop:
Yeah.

Javier Valencia:
A management position. I can’t say on bored. Like I said, weather-wise, water-wise, harvest wise, I can’t say I’m bored. I can’t say I know it’s going to happen tomorrow. Same with the gym. It’s like, I’m nowhere to perfect, so why not push myself? So that’s what’s kept me. I don’t know. It’s the first time. like I said, I’ve ever used the maturity like I don’t know if that’s changed or not, but I know I’m doing something good. I know I’m doing something that’s keeping me motivated.

Javier Valencia:
Like I said, I have people now telling me, “Hey, how are you doing it? How are you doing?” I’m like, “I just get my ass up. I have to. I just get my ass up.” And you have to give people a chance because, “Hey, I want to do that.” Okay and they’ll show up at 3:00 in the morning. Actually, charge me nothing. Show up. It’s sad, but it’s like you give those people opportunities and if you get one out of 10 to do it, that makes you feel better than charging somebody, “Hey, I’m charging you 200 bucks for this.”

Javier Valencia:
So that’s where I’m at now. I feel like I have had a huge opportunity, so I’m trying to give that back to everybody else. Everybody’s around me, Andrew is 38, 37, so about 10 years older than me and he says. “You’re in a position that I was never at that age.” As I said, that’s why I put it in my hand. It’s like I have no time to waste no more. Like why not just put my head down and keep running.

Javier Valencia:
And even me losing the weight, that was a huge thing. I believe I doubted myself a lot before, but it’s like now I put my head down and I just run forward and it’s like nobody’s stopping me. If anybody stops me, it’s going to be myself.

Dillon Honcoop:
What was the key to losing weight? Was it the working out or changing your diet or?

Javier Valencia:
I think I just want to change, like I said, I was honestly just tired of it. I used to run and run and run. I used to run sometimes where I’d have to call my mom, “Hey, I’m not going to make it back.” And now I’ve gotten smarter, like I said, working out wise. A year of working out, doing programs, helping the body build programs, having him ask him now, “Hey, let’s partner up and open another gym.” I know I’m doing something right.

Javier Valencia:
And I believe that’s what puts me out from everybody else. And I know Andrew had seen that. I’m willing to go for it and I’m willing to try it and I’ll do it over and over and over. And some people will be like, Oh, I didn’t see. This didn’t happen as soon. It’s like, it’s going to happen. If you don’t try it and you waste time and it’s not going to happen. So like I said, I can’t tell myself right now, hey, I’m going to mess up or I’m going to fail. I’m sitting here, I’ve never done this before. That makes me nervous, but I said, hey, I do.

Dillon Honcoop:
Do the whole podcast thing?

Javier Valencia:
Yeah, I’ve never done it. I’ve never spoken on a microphone. I’ve never, so I’m doing it once. Hopefully, it’s easier the next time and hopefully, there’s a next time and I don’t see why there isn’t. There’s the opportunity.

Dillon Honcoop:
Talk about your tattoos, you got a lot of them.

Javier Valencia:
I got too many of them. Same thing. I’m not sure why I got tattoos. I have on my arm this family, daughters, nephews, sisters. I don’t why I got tattoos. I believe when I lost my way was something that meant to me. I’ve always liked them, but then I was like, okay, it means something to me. So I started doing it. I like them.

Dillon Honcoop:
How much weight did you lose?

Javier Valencia:
I lost 40 pounds. I believe I was 216 at my biggest, and even now, like I said, I do these goals and stuff. Right now I’m doing this thing at the gym that’s like, hey, who could lose the most fat and gain the most muscle. Like I said, I’m just doing it just so I could do it. My buddy said, “It’s a three-month program.” He’s like, “I lose 50% first month, 50% second month.” And he’s like, I’d like a third. At the last one, it was just like wow.

Javier Valencia:
You put that out there and people are like, “Oh, I want to do it.” And it’s like it just happens. Everybody falls like flies and I believe that’s the fun part, too. It’d be like, I did that now. I’ll just do it to be like I did it.

Dillon Honcoop:
The sense of accomplishment

Javier Valencia:
Right, and people noticing it. Like I said, I don’t think it’s an ego thing, but being able to see those things like, hey, people notice who you are. People notice who Bros and Farms are now. It’s like, hey, that hard work paid off. Everybody’s hard work paid off. And like I said, I don’t believe we’re stopping anytime soon.

Javier Valencia:
And me health-wise, me, I don’t know it’s like trying to keep yourself not satisfied but knowing, “Hey, I like this. I enjoy this, so why not?” You’re satisfied now, but the long run isn’t just going to be worth it.

Dillon Honcoop:
What should people know about how their food is grown?

Javier Valencia:
Health wise and gym wise, I’d say that having locally grown food and stuff like that is worth it because the labor that goes into it, it’s just different than something coming out from a machine. It is better for you. That’s a whole another topic how that food is better for you, but just knowing, hey, somebody grew that or somebody even now like, how would I put that? Just like the grapes I grow.

Javier Valencia:
I’m able to go tell somebody, hey, that wine’s good because I knew I grew it and if somebody had questions, “Hey, what about sprays?” And some people don’t know that information, but some people hide that and I wouldn’t. Hey, I know what I sprayed here. I know what I put there. There’s nothing really to it and some people won’t say anything. It’s just, hey, it’s a bottle of wine.

Javier Valencia:
So I think having information and having a background to it, that will put more people like, “Hey, I want to try that,” because that information is open to everybody when like I said, some people might listen and go one ear and out the other.

Dillon Honcoop:
You mean like people who are worried about what’s being sprayed on food or something?

Javier Valencia:
Right. And they might be worried about it, but they’re not sure what’s in it, so just giving them that information because you do have it, it’s not going to hurt anything. That could have somebody jump into something like, “Hey, that’s interesting.” It just opens conversations that people don’t have. So you know just asking me that like, how do you explain that to somebody.

Dillon Honcoop:
But what would you tell somebody who is worried that their food isn’t safe?

Javier Valencia:
Investigate, ask questions. That’s what I would do. If I don’t know something, like I said, I can’t sit here and say exactly what’s sprayed on everything and how everything’s grown, but just asking those questions because half the time it isn’t. There is nothing huge. There’s nothing. You don’t have to be worried about this, but I guess that’s something like I said, just that fear of asking, “Hey, what’s in my food?”

Dillon Honcoop:
What about how workers are treated and what would you tell somebody who hasn’t been around farming if they’re concerned about that?

Javier Valencia:
Ask questions and actually see it. Like I said, I wouldn’t be scared to show anybody, “Hey, this is what my workers go through every day. This is what my workers do weekly.” Informing them, “Hey, we have information. There’s nothing crazy going on here. These guys have a job just like you do. These guys are putting everything they got.”

Javier Valencia:
For an example, we have workers here that I see are motivated to have a leadership thing, but they really are. They have a background. They’re Hispanic, they came from Mexico. They’re just saying, “Hey, I need my job. I’ll work. I’ll do what you need to get done.” But because they were never fed, “Hey, what about if he’d grown here? What about if he did this? What if?” So having people like that working for us here, like I said, you couldn’t ask for something more.

Javier Valencia:
And people don’t know that. Like I said, people don’t know, “Hey, who are your workers?” Like I said, I don’t think I’ve ever been somebody to do that. Like, this is my fruit or hey, this is my wine that we made. It’s like, no, it’s Brothers In Farms for a reason. We have to all come together to do, to have our results that we have. It’s a really a team.

Javier Valencia:
And like I said I’ve gotten lucky the last couple of years knowing how to build that team and I’m trying to learn more now, to build that team and make that team stronger. Have a buddy jumping on the first, he’s jumping on for the same reason I see he’s open minded. He’s older than I am. That’s actually kept me more motivated this year. A buddy that’s older than I am, that seriously had no goals, driving a tractor in wheat fields. I’m giving him an opportunity, “Hey, jump on with me. Jump on Brothers In Farms and there’s somewhere to go, man. I got a future for you.” And me saying that to him, he calls me like, “Hey, I’m ready to start now or hey, I’ll prove it to you in 30 days instead of 90 days.” This dude is jacked and motivated.

Javier Valencia:
And it’s like I was able to do that for somebody and it’s like people don’t see those. Like I said, people don’t see, oh, how the company was made. And it’s like, we really started from an office, officers sitting in two offices that a desk right next to each other, but to building a shop, to building our label has just become huge.

Dillon Honcoop:
Why do you think there’s controversy about workers and how they’re being treated and immigration and all that stuff? Do you follow that much?

Javier Valencia:
Honestly, I don’t. I’m not a TV person. I’m not involved. I don’t know. I just don’t like something that I can’t. I don’t know if I can’t control it, but it’s like, I honestly feel like it doesn’t affect me. My workers do, so I’m doing my part here. So yeah, if I’m able to say, “Hey, we need our workers here.” I guess my point of view on all that stuff is just like it’s not necessary. We need workers. Get rid of everybody else and then see how many people are in a struggle when they don’t get wine. I mean these guys are going to struggle when they don’t have fruit.

Javier Valencia:
But like I said, people aren’t informed on that. Like I said, I keep myself out of the media and news and stuff just for that reason. I feel like that’s something that somebody has way too much time on their hand to like, “Oh, I want to know. I want to pick at this and I want to know what this is.” I’ve always stayed away from my TV. Not always, but it’s just became a habit again as well, not listening to many media, not listening to the news.

Javier Valencia:
Just controlling, I don’t think it’s control, but just knowing like the known, instead of me questioning, “Oh, I don’t know that or what if that doesn’t affect me.” If I know I’m doing well here and we’re doing good at well here it’s like, it doesn’t affect me.

Dillon Honcoop:
Within the Hispanic community here in Eastern Washington and I know it’s a fairly well connected community. Do people talk about that issue and like labor issues and problems?

Javier Valencia:
I honestly haven’t heard a lot about that. Like I said, I’m younger to this business wise into what I have seen. That’s something I’ve seen recently. Hey, we’re getting paid minimum wage, but like I said, me knowing management wise now, like I said, people get raises every time, but they never know, “Okay, what’s that getting out of the business?” Like I said, we’re a young business. It’s like, hey. You know that adds up and that’s a big chunk out of a business that just started.

Javier Valencia:
And that’s where I think where we stay motivated trying to push them, “Hey, we have a future.” Nobody’s struggling. I don’t believe anybody is struggling and I don’t believe I’m struggling. Maybe at my position I could be making more money I could, but I’m not struggling at all. And like I said, I’m not complaining about where I’m at, but because like I said, I see that future. I don’t believe I’m going to stop anytime soon.

Javier Valencia:
Like I said, I’m only 28. I see me at Andrew’s age, it’s like I’ll be set and that’s not going to stop me then and I don’t believe I will ever stop and that’s just my heritage and like how I was raised. You know my dad now still working. The man shouldn’t be working, I don’t think, but he’s still out there working. So like I said, even if I’m fat and happy, honestly, I hope I never get there, but me staying motivated, it will keep me from that spot. I’ll be happy, but I’m going to be motivated.

Dillon Honcoop:
What did your dad think was he like not wanting to be farming and then ending up in farming, what did he say?

Javier Valencia:
When I first told him I was going into farming, I think he kind of like laughed about it, like, “Really?” Like he didn’t think it’d happen. And I think in his head he’s like I gave up on the thing like, “Hey, I’m not going to be a farmer.” So in his head it’s like, “Oh, you really don’t want to work.” And like I said, I don’t see it as a bad thing. Somebody would be like, “Oh, he didn’t believe in you,” but he’s worked his whole life, so I’m pretty sure the first thing he went to his head is like, “Damn kid doesn’t want to work.” And I’m sure that’s exactly how he said it. It’s exactly how he’s seen it.

Javier Valencia:
And now that he sees what I’m doing and that I enjoy it, like I kind of see why he works. I’m pretty sure he enjoyed it. For doing it for 40 years, you know he has to enjoy what he’s doing and if he’s still doing it now and he doesn’t have to, the dude has to enjoy it. And like I said, me learning technology and the new stuff’s that’s upcoming. I mean, being able to share that with him. It’s just like I said, that just raises my standards as well. I’m able to help these guys and it’s not easy to help him and I think that’s the challenging part.

Javier Valencia:
I love challenges. Like I said, just me staying motivated gym wise with my daughter’s work. Everything’s challenging for me. I’m never comfortable. And you know, I read a lot now. I listen to a lot of motivational people, Jocko and all those dudes, any of those guys are just about, just do it and people talking about reasoning in this. And I’m like, I have an excuse for everything if I wanted to. I don’t have to be at gym at three in the morning. There’s no reason I have to be there. My ass could be asleep. My girls don’t go to school until 6:00. I don’t have to be at work at a certain time, but like I said, it’s just keeping that momentum and challenging myself is like what’s keeping us going.

Dillon Honcoop:
It sounds like all this is back to your dad and this has changed your understanding of your dad.

Javier Valencia:
Right?

Dillon Honcoop:
Like you get him now?

Javier Valencia:
Yeah, I get it. Like I get why he worked. I get why he was looking. He had a goal somewhat. You know that would be a good question for me to ask him one day, “Hey, what was your goal?” And I wondered if he had one or he just worked his ass off and now he’s like, he’s content, but he’s like, he’s never going to stop and maybe that’s a difference between somebody. Maybe he doesn’t have a high goal yet, or maybe he does, but it’s just, he’s going to keep going until he falls down.

Dillon Honcoop:
Yeah. What about you said he was skeptical of you going into farming at first.

Javier Valencia:
Right.

Dillon Honcoop:
What does he say now?

Javier Valencia:
Now, he congratulates me. You’re doing well. You’re doing really good. When he was first able to ask me for my opinion, like I said, that just jumped me up. Like, hey, I know what I’m doing. The guy has worked to the ass off, asks me for my opinion. It’s like, I mean I’m doing something right, so that just keeps me going, too.

Dillon Honcoop:
Would that have been hard for him?

Javier Valencia:
I believe it took everything he had, you know? Everything he had to ask me, “Hey, what’s your opinion on this?” And I’m damn sure he’d probably kill me if he’s like, “Oh, you’re going to tell people I asked you for help or asked you for your opinion.” But like said, it just shows, I had to show him in some way or another, he’s learning, he knows what he’s talking about. So like I said, if I’m able to get into somebody’s head like that, my workers, the employees we have, that’s what keeps me motivated. Like I said, these guys see it and I know they see it now.

Dillon Honcoop:
What’s your future with farming?

Javier Valencia:
I want to keep going. Maybe one day, our goals are now, we’re growing so fast to have Brothers In Farms 2. Maybe one day that will be me or maybe I’ll take over Brothers In Farms and then Andrew’s Brother In Farms 3 and then we have, you know, that just keeps growing. I love the business part. I love being outside. I don’t like sitting on desks, but I love this business part. But at the same thing, it’s just challenging. It’s challenging and I said, why not do it?

Javier Valencia:
I failed, but every time I failed now, I’ve learned from it. And I said, that’s the difference for me as well, all these failures I’m taking them and I’m learning from it, so it’s like, “Why not do it now?” If I was able to jump from no experience to a management position, why can I not be in a CEO position and it’s like, why not. The opportunity is there and I believe that was something I was scared of before. Asking for the opportunity or saying I couldn’t move on from this and it’s just all there.

Dillon Honcoop:
What should somebody in Seattle know about the people that are growing their food?

Javier Valencia:
What should they know? There’s hard work into it. It’s not just a piece of fruit that is put into a box. It took a lot to get into that box. It probably took a lot to get to Seattle. I’ve worked in warehouses before. It’s no fun. You know putting apple by apple in a box or into a bag. It’s not that easy. People should really, I don’t know how I’d put it, I don’t think I’ve ever gone to that far of like I don’t think I’ve ever thought about that.

Javier Valencia:
But if somebody has questions about it, not to be afraid to ask and I think that’s something we’re trying to do, building the website and stuff like, hey, this is where this wine is coming from or hey, this is where this field came from. Like I said, I love now just hearing clips and I was down in Benton City, that’s the view from here. I was down in Benton City and I got to see the 60 acres we put in and like I said, I get to say we did that and some people that don’t get to see that.

Javier Valencia:
I’m sure this $200 bottle of wine is coming out of here. Those people open it, but if they got to open it and see the view from where I get to see it, I bet it’d be even better. Like I said, I’ve been lucky to do it all. I was able to grow it, plant it, and try it at the same time. People had seen that story is what makes it even better.

Dillon Honcoop:
That’s awesome. Thank you for opening up and sharing your personal story. Yeah, I think what you guys have going here is really, really cool stuff.

Javier Valencia:
I appreciate it and like I said, I really hope we keep growing and like I said, it’s my first podcast, but I really hope from this just people really saying that like, “Hey, we want to know what Brothers In Farms is,” or “Hey, we want to know what grape growing is.” Like I said, it’s just asking those questions and having people like you to get us out there, you’re doing your part, we’re doing our part and it’s like, people staying open-minded, we’re all going to grow like that.

Speaker 2:
This is the Real Food, Real people podcast. These are the stories of the people who grow your food.

Dillon Honcoop:
Honestly, I couldn’t believe it when he said he’s working on opening a gym. I didn’t know before this conversation that he was a single dad and doing that while he’s putting in so many hours on the farm and he’s so passionate about growing incredible wine grapes and kind of changing that world. Yet his story of discipline and motivation on top of all that and all the other things he’s trying to do, pretty incredible stuff, so it was really cool and actually kind of inspiring to get to know Javier Valencia there.

Dillon Honcoop:
Thank you for joining us for this conversation and we appreciate you subscribing to Real Food, Real People on whatever your favorite podcast platform is, whether it’s Apple podcasts or Spotify, and there’s some others out there Deezer or Spreaker or I can’t even list all of the ones that we’re on. You can find us there. Also at realfoodrealpeople.org. Our website just got a face lift, so go check it out. There’s additional content there plus I got to get to work on adding even more, so expect that in the near future. Again, at realfoodrealpeople.org.

Dillon Honcoop:
Again, I’m Dillon Honcoop. This is the Real Food, Real People podcast, documenting my personal journey going around Washington State, getting to know the real people behind the food that we have here. Thank you for being a part of this with us.

Announcer:
The Real Food, Real People podcast is sponsored in part by Safe Family I Farming, giving a voice to Washington’s farm families. Find them online at safefamilyfarming.org.y

Devin Day | #010 02/17/2020

A tech guru becomes a farmer, producing some of the most unique food products in Washington. Meet Devin Day of Valley Farmstead Rabbits and Neil's Big Leaf Maple Syrup, and hear him share how he's found his niche.

Podcast: Play in new window | Download

Transcript

Devin Day:
I actually gave a baby rabbit, just born, mouth-to-mouth. I just, little, little puff puff, right?

Dillon Honcoop:
Yeah.

Devin Day:
Little chest compressions, and it took this huge gasp of air. And within like two minutes was just as healthy as the other ones. Blew my mind.

Announcer:
This is the Real Food, Real People podcast.

Dillon Honcoop:
This week on the podcast, we spoke with a guy who’s rethinking a lot of stuff about farming and where we get food from, and doing some unique stuff. I’m Dillon Honcoop. This is the Real Food, Real People podcast. Thanks for being here and joining us. On my continuing journey to get to know the real farmers in Washington State, and share their stories with you here. Devin Day of Valley Farmstead Rabbits and Neil’s Big Leaf Maple Syrup, both in Acme, Washington, has an incredible story to share of growing up in town and only becoming a farmer later in life. So, join us as we get to know Devin Day and the fascinating stuff he’s doing out in Acme.

Dillon Honcoop:
So, when did you actually become a farmer? What’s your story to the farming world?

Devin Day:
Well, I’m actually fairly new to farming. Most of my background is in technology, computers, software. That sort of thing. My stepdad, who’s Neil, was working out here in Acme and I was working, again, still in tech stuff. He just called and said, “Hey, you want to come work out on the farm?” And I said, “Not really.”

Dillon Honcoop:
What was the farm at that time? What was he doing? Beef?

Devin Day:
There was a lot of beef there. We have a couple bison herds and growing a lot of grass to feed different animals. It was kind of a program that was building as it went, so to speak. We did that for a couple years and this whole time, he was still playing with the maple trees and cooking out in the woods and doing that sort of thing-

Dillon Honcoop:
Cooking out in the woods. That just sounds like it’s going to be sketchy. Like, what kind of cooking out in the woods do they do in Acme?

Devin Day:
Yeah, maybe I should clarify that.

Dillon Honcoop:
Exactly, yeah, let’s clarify that.

Devin Day:
Well, he was collecting sap from maple trees and he had this big stainless steel tub that he made. He built a big fire pit and he would, down by his shop, and he would cook the maple sap down to the point where it was maple syrup. Then that kind of became the very first, I mean, there’s a few hobbyists out there. There’s some eclectic forums you can find other people that are tapping some of their trees in their backyard. He was doing that, so he would give away sap, or not sap but maple syrup for gifts and it just got more and more popular. That’s where it all started. Just a guy out in the woods cooking.

Dillon Honcoop:
So, he had asked you to come work on the farm or see if you were interested, and you weren’t?

Devin Day:
At first, no. But the more I talked to my wife and we’d … I grew up in the city, then moved out to the county during my high school years and I liked-

Dillon Honcoop:
City being Bellingham?

Devin Day:
City being Bellingham, yeah, not like the-

Dillon Honcoop:
Big city-

Devin Day:
No. So-

Dillon Honcoop:
I’m from Whatcom County, too, so I mean the big city is Bellingham to me.

Devin Day:
Yep. So, just the more we talked about it, it sounded cool. We really wanted to raise our kids out in the county, being able to run around with their shoes off and doing that sort of thing. We already homeschooled our kids and so, it made a lot of sense. We didn’t have a lot tying us down so we just went for it. That was about six years ago, and yeah, now-

Dillon Honcoop:
What was it like taking that step? That’s a scary step to make-

Devin Day:
Yeah, it is-

Dillon Honcoop:
To do that.

Devin Day:
I did college. I did, I went on a baseball scholarship and then I hurt my knee and got bitter and left and that whole bit. So, I definitely love doing the tech side of things. It wasn’t necessarily a scary step, it’s just I didn’t know how much I was going to like being on a farm. I wasn’t a farm kid. Didn’t grow up as a farm kid. I think that was my biggest hesitation. But, talked about it and one of the things, too, is I did get to … This whole farm is owned by a larger group, even though we’re doing kind of our own things on the farm, I do work for a larger group and I work for my stepdad. He’s the manager of a lot of different farms out here in Acme.

Devin Day:
So, I did get to do a lot of IT and stuff still for the group itself. So, I still got to have my hands in there. So, it wasn’t … I got to go into town, into the offices and fix everybody’s computers and-

Dillon Honcoop:
What? Farming involves IT now?

Devin Day:
Yeah. But I got a lot of free rein and I got to come up with a lot of ideas for putting efficiency sensors on this, and temperature sensors on that. You get to come up with a lot of different ideas, so it was fun. And then, I got introduced, I’m kind of veering here so if you want to-

Dillon Honcoop:
No, go for it.

Devin Day:
I got introduced because it was all food-oriented. So, the group itself owns some restaurants and things like that, so I was exposed to a lot of chefs and things like that early on. With my marketing and IT and technology background, I’d been exposed working in that agency side of things, so I wasn’t afraid to go and introduce myself to other chefs and things like that. So, it kind of snowballed. You had asked me earlier, “How did you get going with this?” And it really just ended up with being exposed to a lot of those people, hearing that feedback of what they were interested in. I had already been working with some chefs on some rabbits and that’s, we do a lot of rabbit protein to chefs down in Seattle and it’s expanded from there. I brought them one of the little bottles of syrup that my stepdad was cooking out in the woods, and they just freaked out. They were like, and this was a very high-end restaurant that was buying rabbits for all the fancy customers, et cetera. Once they found out, “Wait a minute …” They already used maple syrup, that was the interesting side. When they heard that this was made in Washington with maple trees up here, and that’s never been done, and the flavor profiles are very, very unique. Great for cooking applications and, like I said, they just, they had to have it.

Devin Day:
It slowly snowballed into, “You guys got to set this up so you can start selling this to us.” And that’s what we did.

Dillon Honcoop:
So, back up a little bit. You came out to work on the farm. They were doing beef and bison and other stuff, and you mention this rabbit stuff. How did that get started? I want to hear the rabbit story.

Devin Day:
Yeah, who, rabbit, right? Well, and that’s always the funny thing. It’s like, “So, you’re a rabbit farmer.” “Yeah, I raise rabbits.” So, it’s one of those things. I started to study rabbits and I started to understand how efficient rabbits were. Their manure is higher in nutrients than beef, pork, chicken. You can put it cold on, too. So, we started raising a few for ourselves just for the homesteading side of it and having some really high quality protein. Then because we were exposed to so many different restaurants and chefs already with all the other aspects of the business, it was like, “Oh, you guys have rabbits?” And it was like, “Yeah, I could expand a little bit, grow some for you.” Started with one restaurant and then another restaurant, and then now we do about 20,000 pounds of rabbit annually with probably 50,000 plus pounds of demand that we can’t currently supply.

Dillon Honcoop:
Wow. I go to the store. I don’t see rabbit.

Devin Day:
You don’t find it in the store. It’s funny. I talk to a lot of older people and they would say, “Oh, it used to always be in the grocery store.” I don’t know exactly why it disappeared. I would imagine because of the success of the marketing poultry. Maybe, maybe the whole kind of pet side of things. I don’t know. But, it is a very high quality meat. So, to give you a perspective of usage of land inputs, that sort of thing, we did probably 50 plus head of cattle. We have 200 acres to deal with those cattle. Fences, staff, labor, all over the place. And we are in one-third of an acre. I have this little field that used to be for beef and I put up my hoop houses. In probably about a third an acre, I’m putting out the same amount of protein grown per year as the 50 head of cattle. That, to me, just blows my mind. My inputs are smaller, my outputs are the same, if not more, and-

Dillon Honcoop:
So, are rabbits just more efficient eaters or something then? What’s the key to that? How’s that even possible?

Devin Day:
Yeah, so I think one of the key things is I have a market ready, what they call a fryer, just like a chicken, a market ready fryer in eight weeks, 60 days. No hormones, no antibiotics. It used to, when I first got started, it took me 12 weeks to get to there, to get to market ready. Once I started to research and really understand diet, animal health, when I first started, I just bought commercial rabbit feed, not knowing that there’s better food out there for animals. So, there was that. There was just overall health of the animals. There was animals per unit that you’re raising them in. All of these factors played in a big role. There’s also nutrition. So, this might sound nerdy but I learned huge, huge, huge benefits of vitamin C and huge benefits of a product called yucca, which has a very high steroidal saponin content in it. It is absolutely destroys pathogens. It destroys any sort of coccidiosis and things that you just deal with on a farm.

Devin Day:
There’s a chicken slaughter plant on here, on the property, and chickens from all sorts of farmers come in. See coccidiosis all the time and we don’t deal with that because of steroidal saponins in this yucca product, which is all natural-

Dillon Honcoop:
So, that’s part of the feed?

Devin Day:
We put it into the feed. We get a spray dried version you can put in the water if you want to. It’s a 100% natural product that’s in all kinds of other animal feeds out there. It’s nothing that’s totally new. It’s just something that we’re … It’s very high in vitamin C, fiber, you name it. And they just, once I figured out the right recipe, so to speak, they just, their growth rates, and their genetics, I spent a lot of time finding the right genetics for the herd. It wasn’t me just jumping on Craigslist and finding a few rabbits and growing to a few thousand rabbits, right?

Dillon Honcoop:
Yeah. How many rabbits do you have right now?

Devin Day:
It’ll vary depending on time of year and our slaughter rate at the time, but probably anywhere from 1500 to 3000.

Dillon Honcoop:
Crazy.

Devin Day:
And we’re expanding. The demand is high. We get a lot of people who have really bad autoimmune problems, and they’re a naturopath and the people that their doctors, they’re not supposed to eat meats. Rabbit’s the only one that they’re supposed to be eating according to their doctor. I get those calls all the time.

Dillon Honcoop:
Why is that? Why is it different?

Devin Day:
I don’t know. For some reason, it’s just a very clean protein. Either that, or maybe their body hasn’t adjusted to that protein itself, so they’re not showing any autoimmune issue. I don’t quite know exactly but I serve probably 15 or more people that have reached out. The funny thing is is they reach out because they know the way that we raise, our lack of antibiotics, our lack of any sort of inputs to manipulate disease or growth. It’s all natural. And they do really well on it. Do really well on it.

Dillon Honcoop:
Crazy.

Devin Day:
Have one lady that drives out from Blaine weekly and buys like five rabbit and off she goes. So, yeah.

Dillon Honcoop:
So, you talk about, you have a third of an acre and you can raise this much protein. Part of that is because of the amount of protein per pound of meat is a lot higher than beef, right?

Devin Day:
Well, when I say protein, I mean like poundage of meat.

Dillon Honcoop:
Oh really?

Devin Day:
Yep, yep.

Dillon Honcoop:
Because even per pound, there’s more protein in rabbit mean, right?

Devin Day:
So, I can take … Yes. I can take three does, three female rabbits and one buck, which is the male sire, and I can grow up to 600 pounds annually with those three. So, the amount of … So, they’ll do roughly about nine litters a year and the average cycle of litters annually will give you about 600 pounds of meat. So if you’re, and that’s the thing too, let’s say if you’re, you don’t have a lot of property but you want to be able to raise your own meat as well but you don’t have … you don’t have the property for a cow or you don’t have the energy or time for a cow, you can have three does, which is, you can, the housing you have to have for them is very minimal, and one buck and raise 600 pounds of meat per year for yourself. They’re very easy to home slaughter and they’re extremely healthy.

Dillon Honcoop:
Back to the amount of space, if you’re talking about a couple hundred acres of beef, of ground to have 50 head of beef on, they’re eating all that grass and stuff though. These rabbits, they aren’t just fed by the grass that grows on the third of an acre, are they? Because you’re bringing in feed as well.

Devin Day:
Yeah. So, we have a garage that we converted into a fodder house, fodder beans, sprouted barley, so we do a lot of natural inputs into those. So, we do bring in a commercial feed that’s a custom blend from a local mill. We do have a mill on site that is almost ready, so by spring we should be 100% all inputs from the farm so fresh sprouted barley, which is very high protein and they just love that-

Dillon Honcoop:
So, you’re growing the barley or you bring it in?

Devin Day:
So, we can do 1000 pounds a day in the facility that we converted. So, we do that. We also do a lot of … we have about a third of an acre of comfrey that we do, which is high protein. And we also grow all our own hay as well, so we have a lot of inputs to be … and there’s also, there’s a local, the place where we get our barley, they do malted barley. So they have a process where they actually sprout their barley and then they dry it all in the same machine, and then those sprouted that they dry, the grass that comes off and gets dried out, is an extremely high protein. We can actually take what is a waste product for them-

Dillon Honcoop:
Is it Skagit Malting?

Devin Day:
It is, yeah.

Dillon Honcoop:
On there, they’re like the biggest and one of the only in the region.

Devin Day:
It’s a local … Yeah, so that’s been a really cool opportunity as well. So, just every single input is something. That input is a waste product for them, but an extremely … if we had to go buy that as an input and it’s a waste product for them, if we had to buy that as an input, it’d be a very expensive product. So, we’ve been very lucky to have just these really natural … And that’s the thing, too, is we give tours all the time. Chefs will come and they’re just like, “Wow.” It’s so vertically integrated that it’s all just single source, it’s raised here. It’s bred here, it’s processed here. It’s packed here, it’s delivered. We do all the deliveries ourselves down through Seattle region and-

Dillon Honcoop:
And again, it’s mostly chefs and restaurants that are driving this demand right now?

Devin Day:
Yes.

Dillon Honcoop:
Because rabbit, like we were talking about earlier, it’s not something you find in the grocery store. It’s really not a common meat anymore. As you were mentioning, it used to be a lot more common. So it’s just kind of coming back.

Devin Day:
And that’s the thing. Like I came from, like I said, a tech marketing internet marketing background, you’re always looking for a niche, right? I don’t want to do something that everybody else is doing. So if you can find enough people for that niche, there you go. And it was funny, I said, “Hey …” I told my wife, I said, “Let’s try selling it online.” Because another benefit with rabbits is it’s not licensed by the USDA. It’s FDA regulated. So, I don’t have the same interstate regulations, so I can, and it’s not like poultry, I can, with my WSDA license, I can ship all over the place-

Dillon Honcoop:
Oh really?

Devin Day:
Anywhere in the nation, which is great. So the demand, I optimized my site because I had an SEO background. My rankings on Google skyrocketed organically because I knew what I was doing. I said, “Okay babe, let’s flip the switch.” I flipped the switch, and literally I woke up the next morning with a few orders and I’m like, “Oh boy.” So, we started shipping and again, we shipped to individuals and I take it down to my local little small town post office, and off it goes.

Dillon Honcoop:
Do people get weird about eating rabbit?

Devin Day:
Not if they’re buying it.

Dillon Honcoop:
But the perception, especially until they’ve tried it is, “Oh, that’s weird.” Or maybe-

Devin Day:
There are a few out there. I’ve had those conversations. But usually when I explain the benefit versus their understanding of it, they tend to be like, “Oh wow, that’s really interesting. That makes a lot of sense. Wow, okay.” And then when I tell them we used to do beef and we needed 200 acres and now we don’t do that and now I grow it in a third of an acre, they’re like, “Wow, that’s amazing.” So, I don’t usually get the, “Oh, you’re an evil rabbit raiser.” I know that there’s those folks out there that are kind of sensitive to that. But the good, I mean, they’re almost the ideal meat in a way. They’re such a clean animal. So, that’s … So, they slaughter in a very clean fashion, where you got-

Dillon Honcoop:
What about the cute factor, though? People think rabbits are cute, so it may be harder for them to-

Devin Day:
Yeah. Well, if you come over and get bit by a few rabbits, they’re not going to be as cute to you as they are.

Dillon Honcoop:
Right. I’ve had a lot of bad experiences with cows being kicked, pushed, they’re smelly. I don’t have any problem eating cows, but some people do.

Devin Day:
Yeah, no they are, and that’s the thing is that the kind of compartmentalization. We adore and go far and beyond, even for a rabbit that’s hurt or … we have this attachment to them, but at the same time, we understand and have what they’re for. They’re for the food system. We also have a bunch of pets, too, rabbits. All my kids have their own pet rabbits. They’re different breeds but these are bred as a commercial meat rabbit. That’s the breeders and the breed and the strain that I bought them for and from and they are quite a different animal than your standard pet. So, but it’s kind of having a respect for them at the same time. We … I’ll tell you a really … My wife still teases me about this sometimes, in a fun way. So, I had a mom that had a litter and it really, and it’s not because of the revenue factor, but I hate when rabbits, when they’re born and they don’t make it. It bothers me. We’ve had a very high success rate from where we started to now of our birthrates staying very high. But it still bugs me. I try to get to 100% because I just, I don’t like losing rabbits and it’s not because I’m thinking, “Oh, that guy doesn’t get to go to slaughter in eight weeks.” It’s because it’s a life at that point.

Devin Day:
So, I thought, “I wonder …” You ever seen that scene in 101 Dalmatians where he’s rubbing the dog and it comes back to life, the little puppies when they’re born? Well, I actually gave a baby rabbit just born that was stillborn mouth-to-mouth because I just … Just little, little, puff, puff, little chest compressions. It was a total blob in my hand. It wasn’t firm, like normal little … And it took this huge, and it was just out of curiosity, took this huge gasp of air. And within like two minutes was firm, hard and just as healthy as the other ones. Blew my mind. And I’ve done that many times now because some reason they come out not breathing, if you get a little bit of air in their lungs and they’re so tiny, you don’t even have to really do much. You just get a little air moving through their nostrils and air vent and they, a lot of times, just pop right back up. Take a big gasp and there they are.

Devin Day:
It’s weird. You learn a lot of these little things that you’d never think of, and I think of all the little babies that I could have saved if I’d known that. So-

Dillon Honcoop:
Yeah, yeah. It reminds me of Erica Deward that we had on the podcast a while back. She raises dairy cows and a lot of people get grossed out, but she tells the story all the time, she does CPR, mouth-to-mouth quite a bit on dairy calves. It works. It’s a real thing.

Devin Day:
No, it’s still to this day … the other thing that works really well is, and again, we don’t use any pharmaceuticals, so there’s never withdrawal period, even with the breeders themselves. We use high dose vitamin C. I have had little kits, they’re called, but little baby rabbits just born, and various issues or whatever. If there’s ever an issue that goes beyond something that isn’t like it came out not breathing or something like that, I’ll give it a little shot of high dose vitamin C. So, for us, the equivalent of kilograms of my body weight, if I were to take what I gave the rabbit, it would probably be 30-40,000 milligrams of vitamin C, and they come right back.

Dillon Honcoop:
Wow.

Devin Day:
Especially if it’s anything viral or bacterial. I don’t want to say too much because I don’t want to-

Dillon Honcoop:
Well, they’re animals. They have their things.

Devin Day:
I just don’t want to piss off the pharmaceutical companies.

Dillon Honcoop:
Wow.

Devin Day:
But yeah, it’s an amazing thing. It works time and time and time and time and time and time and time and time and time ad nauseum again. It is, when traditional hasn’t worked, works almost every time.

Dillon Honcoop:
Talk about your family. You’ve talked about your wife and making decision to go from town to farm and do that whole switch, and kids too. You were mentioning they’ve got some pets and stuff. How big is your family? How many kids do you have? How old are they?

Devin Day:
I have four kids. So, one is right in that decision making of looking for his first place, so he’s 20. The other one is, jeez, my wife is going to smack me. No, 14. No, just turned 15. 15, 13, and just turned 11 recently. Two boys, two girls-

Dillon Honcoop:
What is that … you were talking about, that was a part of the draw to go to the farming world. What has that meant for your kids and your family?

Devin Day:
Oh, they’ve loved it. We have … We’re on the Nooksack River so we have, they get to go down there all the time if they want. They have 200 acres to roam around on, which is cool. All the time we have two UTV vehicles and my youngest, who just turned 11, I’ll be working somewhere and I’ll see her way across the field just, “Do-do-do-do.” Flying down in one of the vehicles, doing one of her own projects. I’m just like, I love it. I love it.

Dillon Honcoop:
That was me growing up.

Devin Day:
Yep.

Dillon Honcoop:
I had my motorcycle and I was out doing this, that and the other thing.

Devin Day:
So, that’s been good. They … It’s everything we do here, it’s family-run. The maple, the rabbits, my wife, she does all the breeding. She’s kind of the project manager of the up close and personal with all the rabbits. She breeds them. She clips all their nails. She brushes them. So, every time they get bred, it’s kind of spa day for the does, and she takes care of all that. She keeps all the records, breeding records, all that kind of stuff.

Dillon Honcoop:
Your kids going to get into farming at all? Have they worked-

Devin Day:
They’re all helping right now, yeah. We just added a bunch … we added 600 egg chickens, which was probably not a good … that, I probably should have waited a little while on.

Dillon Honcoop:
We were just talking about chickens being smelly.

Devin Day:
Yeah, I know. So, yeah, go big or go home, right? So, all the kids help. They feed, they water, they help clean. They do everything with us. So it’s a side-by … what’s cool though, is the amount of entrepreneurial side of things that they’ve learned is great. They’ve seen mom and dad start from scratch multiple businesses, and they’re both doing really well now. So, they get to see that, they get to participate in that. They get to ask questions. They get to understand all of the factors that go into it because mom does bookkeeping, dad does deliveries. Dad does slaughter, dad builds out and designs WSDA facilities. Dad, you know so you got-

Dillon Honcoop:
Does SEO. Don’t forget about the website stuff.

Devin Day:
Yeah, he does all of the web stuff. So they get to see every aspect of it and they’ve learned a ton. And all the time, they’re coming up with their own ideas and participating and solving problems. It’s been good. It’s been real good.

Dillon Honcoop:
The way you describe that is farming is so much more than the old guy in overalls turning dirt. The tech part of it. The construction part of it. The family part of it. Working with the animals. There’s just so multifaceted.

Devin Day:
Yeah. Farming is, in a lot of ways, to me, and the way I’ve approached it is very different than … I think it was Joe Salatan, I’ve watched a lot of his content over the years, and he’s always talking about the age of farmers. The average farmer is 60 plus years old. So, the way I’ve approached it, there is a lot of aspects to it and I’m actually, because of today’s market access, that’s one of the biggest things I’ve heard other farmers talk about, and I think I was very lucky to have worked in that sales, marketing, that whole role because I wasn’t afraid to go out there and get my hands dirty to talking to people. I’ll walk right into a restaurant I don’t even know the chef. I’ll introduce myself. I’ll take him a product. I do have the benefit of a pretty unique story. Maple syrup made in Washington. There’s nothing like that in the United States. We’re the first. And then, a rabbit with probably the highest meat to beat bone ratio they’ve ever seen.

Devin Day:
So, the conversation goes well quickly. I’m not bringing in a very common product. So, that’s been a good selling point. But I had to think that through beforehand. I could have done potatoes or chickens or broccoli or something. But I wanted to do something a little different. And we kind of stumbled into the maple but the rabbits were a little bit of a process of understanding a niche because it’s not common.

Dillon Honcoop:
We’ve kind of touched on the maple stuff but we haven’t really gotten into that. So, your stepdad was kind of playing with this, like you described, cooking out in the woods. No, not meth. He was cooking maple syrup in the woods, proving essentially that you can do maple syrup out here because-

Devin Day:
We were told for, told and told and told that it’s not possible to do, even by most of the experts in air quotes. And we’re doing it. Not in large quantities yet. We do about 200 gallons annually right now, which is, for the ratio you need on the West Coast versus the East Coast of sap to a finished product, we’re at times almost double. So you’ve got to collect a lot of sap. I kind of, just for ease of math consider it 100 to one. On the East Coast, it’s like 40 to one. Oftentimes, it’s even more than double. I just used that … and it’s often, right in that 75. I would say that after all the years of doing it, the average sap to finished maple syrup ratio is probably 75 to one on the West Coast, so you need a lot. We probably collect about 25-30000 gallons of sap a year.

Dillon Honcoop:
To get the 200-

Devin Day:
To get the 200-

Dillon Honcoop:
Gallons of finished product?

Devin Day:
Yeah. But we also get 10 times the price for it as well.

Dillon Honcoop:
Break down in a nutshell, what is that process of collecting sap? I think the old school understanding and people who’ve seen the pictures from back East, where it’s a huge thing, somebody tapping a tree and I think old school way was I think hanging a bucket on a tree and that was it-

Devin Day:
Hanging a bucket, yeah. When we started … When we first started, it was all gravity, meaning, and by gravity I mean you’d drill a little hole, you put your tap in. You have a little tube that goes into a bucket sitting on the ground with a little hole in it so you’re not getting much rainwater in it. That was, that’s how we started. We would go out and we would have all these little buckets everywhere, and it was a very tedious process. You had to lug these five gallon jugs, one in each hand, and that’s five times eight, that’s 40 pounds in each hand. And you’re walking and tripping. It was a lot of work. So, we started that way and he would take it up in his truck and go to his little handmade boiler and cook out in the woods. The woods being next to his shop by his house.

Dillon Honcoop:
Yeah.

Devin Day:
It mainly started as Christmas gifts and it just, the word got out. I took some samples to chefs. But it was that process that encouraged him to take it to the next step. Understand what they do on the East Coast, get a little more technical. Put a little technology into it. So, he hooked up a trailer, got in his truck, grabbed his wife and headed off to Wisconsin to buy one of those big stainless steel evaporators that cooks sap. Brought it back with some other equipment-

Dillon Honcoop:
So, you pull the sap from the trees essentially, and that goes into this-

Devin Day:
Evaporator-

Dillon Honcoop:
Evaporator, which is basically cooking it down.

Devin Day:
There is one other step prior to that which is, so you have all the taps running. It’s like a big vein system, and all these connect back to a big mainline that runs through the woods.

Dillon Honcoop:
Tubes everywhere.

Devin Day:
Yep, tubes everywhere. So it looks like a big artery system running through the woods. And then it comes back to a vacuum system in a little pump house.

Dillon Honcoop:
So, what does this syrup taste like? What have people been saying about it?

Devin Day:
Well, it’s a little thicker than your traditional East Coast. There’s more minerals. There’s, because of that concentrated level that you have to, you know, the gallons that you need, you get a bit more caramel type flavors that come out. You get hints of vanilla. You even, if you have good taste buds and you’re sensitive to that kind of thing, you can pull out little hints of coffee, all kinds of stuff. Because of the rarity factor and just because of the kind of different flavor profiles, it’s been far more used as like cooking and pastries and recipes and sauces. One of the restaurants that we work with down in Seattle, they replaced all their refined sugar with it because it’s not … I mean, you tasted it, right? It’s very sweet, but it’s not overly sweet, right? It’s got a lot of depth to it.

Dillon Honcoop:
Right.

Devin Day:
So, it’s been very popular from a cooking standpoint and a recipe standpoint. Just to give you kind of an understand of quantities that are made, there’s about 12 million gallons of East Coast syrup made annually in the US. There’s 200 gallons, 200 gallons of Big Leaf Maple. So, these are different species of maple over here. So, it’s Big Leaf Maple Syrup and-

Dillon Honcoop:
Versus the sugar maple?

Devin Day:
Versus the sugar maple from the East Coast. And so, it’s … And because of our forestry practices here, you find these little pockets of Big Leaf maple groves, and when you do, it’s kind of like a … for us, it’s like a little mini gold rush. You’re out hunting and you find these groves of maple or you talk to somebody that works on state land or something. They’ve given us access to go up and look and hunt and find and test and see how the trees run up there. It’s gotten a lot of attention from that perspective because it was a weed. They poisoned the maple so they’ll quit growing but often they just continued to grow because they’re like a weed. They just won’t stop.

Dillon Honcoop:
Now, I know you see a certain huge sustainability opportunity with this maple syrup thing, especially out here on the West Coast.

Devin Day:
Yeah. If you look at all the ways to deal with our changing climates and things like that, there’s one of the top ways, if you go and study it, is planting trees. There’s a lot of really good articles and there’s a lot of news coming out now, and planting trees is up there. So, what we see is because the tree itself living provides the revenue source, it continues … it’s like it’s own economic engine. The more you plant, the more you can continue this economic energy. But the trees themselves, they’re a huge shading factor for streams. They rebuild soils every year with the leaves that fall. They … just the trees themselves, they pull carbon out. There’s so many factors that go into them, you don’t have to cut them down. That’s the great part.

Devin Day:
They provide habitat for animals, bugs, just diversity. And the cooler thing is they need zero irrigation. They need zero fertilizing. They don’t need any inputs. You plant them and they grow like a weed.

Dillon Honcoop:
They can grow on poor ground too, right?

Devin Day:
They can grow on pretty poor ground. They can grow on very wet ground too, so it’s kind of like when you have [inaudible 00:38:51] areas and wetland areas and they’re planting that to remain that way. A maple’s a really good tree that can thrive in those kind of areas. So, you can have these non-prime so to speak agriculture areas where you could plant these along creeks and streams and this and they’ll continue to provide a high quality sap that is extremely … the demand is so high right now. We’re backed up years in … we just can’t produce enough and-

Dillon Honcoop:
But there’s only 200 gallons. How far can that demand go? How much of a market do you think is there? Is there any way to even tell?

Devin Day:
Well, they produce 12 million gallons on the East Coast and it hasn’t slowed down. So, I can only imagine how much we could produce here as … and because of the flavor profile, it’s not a replacement. It’s not a … but it’s something that can become another food product out there that can continue to provide reforestation. So, you look at all the hills around here and they’re either clear cut. You have a lot of fir trees with laminated root rot or beetle disease. So, there is a lot of revenue potential as a crop that you don’t have to destroy when the crop is done. There’s no tilling. There’s no … For me, it checks all the boxes. It’s been a pretty amazing … All of those factors combined is why it’s getting a ton of attention. Most of these, a lot of the schools are funded with the state lands and the forestry and things like that, and this is definitely another avenue of funding that can go into the forestry program.

Devin Day:
Just as an aside to that, you talk about where could this go? What’s it doing? We’ve proven that commercially, it’s desired. That it’s doable, and that it can be done on the West Coast. All it needs is some scaling. But like University of Washington, we’ve been working with them. They actually got a pretty large grant that is for a maple program and research for maple syrup, it’s from USDA. And normally East Coast, it would be funding on the East Coast with one of the schools over there, Cornell or some of the schools that have maple programs. But they got the grant because of the article we had in Seattle Magazine showing that the commercial aspect of maple syrup on the West can be done.

Devin Day:
So, now they’re diving into the research. Washington State University has been calling and discussing the whole viability of this on this side. And there’s so much untapped trees out there that it’s a very viable, potential program without doing a lot of damage. Once you put up the infrastructure, it can be there for 10 plus years before you need to replace lines. So, every year, that same revenue stream is there without having to remove the tree to get that profit. That just … that’s mind blowing to me. And then you can, we’re working on ways to row crop it, like raspberries, and the revenue per acre, it’s huge. Huge with the Big Leaf Maples.

Dillon Honcoop:
What’s the future? Not just this but farming and farming here in Washington State?

Devin Day:
I talk to foodies all the time. Like the new generation of foodies, the new generation of chefs, the new generation of farmers. And, a lot of it just comes to overall practice. There’s a lot of stigma right now … you hear the whole thing of, “Oh, we got to get rid of meat and everyone’s got to start having a plant-based diet.” I don’t know. I think a lot of it is just … Thinking about it, I have a kind of a concept that I looked at called small food, and it kind of evolved as I was doing the rabbits from the transition of the cows. It’s not necessarily that we need to stop eating meat or that we’re all going to start eating bugs like you read in some of the articles. I’m not going to start eating bugs for my protein source. But I think we have to be thinking and conscious about how we’re doing things. If you think about it, today, I think that farming is going to move … You can hear next door. We’re next door to … they’re cooking syrup next door and you can hear the filter pump kick on, and it’s bub-bub-bub-bub-bub. It’s awesome.

Devin Day:
It’s not just about having a unique food. It’s about how to scale it and get … it’s very hard right now with the mechanisms in place to get to that marketplace, and naturally-

Dillon Honcoop:
Plus the cost of getting there-

Devin Day:
Plus the cost of getting there, absolutely-

Dillon Honcoop:
And that cost makes it difficult for instance to feed the masses.

Devin Day:
And that’s the thing is I’ve been lucky because I know how to develop business models. I know how to think through niches, so I’m in a unique position. I am excited to see these things evolve in a way where those marketplaces get opened up to small farmers. Right now, it’s all CSAs and farmer’s markets. Those aren’t really large growth factors for opening up big market channels for these farmers to scale.

Dillon Honcoop:
Fascinating. Thank you for sharing your story and journey to this point. It’s going to be fun to watch some of the stuff that you … I mean, you’ve already come up with so much here already and you strike me as the kind of person who’s going to keep coming up with more and more stuff.

Devin Day:
Yeah, it’s growing rapidly. It’s a lot of fun. And yeah, we’ll … The biggest thing that I like doing is sharing the information. I don’t … to me, this isn’t about profit. It’s about making change, and I’m not talking about just the sappy side of let’s change. I mean truly getting people involved in something that benefits them, benefits the market, benefits the animals, benefits the planet. It’s got to be that whole picture and I love sharing that information because it’s not just about making profit.

Dillon Honcoop:
A lot of people are ready for that. They’re done with the slogans-

Devin Day:
Yeah, they are-

Dillon Honcoop:
And they want real-

Devin Day:
Absolutely. I totally agree.

Dillon Honcoop:
Awesome. Thank you so much.

Devin Day:
Yeah, appreciate it.

Announcer:
This is the Real Food, Real People podcast. These are the stories of the people who grow your food.

Dillon Honcoop:
Seriously, that maple syrup was incredible. You really should try it if you can manage to get your hands on it. As he was explaining, they make so little of it and the demand is just growing like crazy. Thanks again for joining us for the podcast today with Devin Day. As you can tell, he’s a super outside the box thinker, does really unique stuff and has such a cool story to share as well about his family and his background and what he sees for the future, too. I think we’ll be talking with him again on the podcast. I know he has so many ideas about what farming could look like.

Dillon Honcoop:
Again, this is the Real Food, Real People podcast documenting my journey to hear farmer’s real stories and share them with you here on the podcast as well as at realfoodrealpeople.org. Please subscribe if you can on Apple Podcasts or Spotify or Google Podcasts and the list goes on and on and on from there. Pretty much any podcast platform, you can find us. Also feel free to drop me an email any time you have an idea for the show, some feedback, maybe something you liked or didn’t like or whatever. Dillon@realfoodrealpeople.org. Again, thanks for being here and we will catch you next week on the Real Food, Real People podcast.

Announcer:
The Real Food, Real People podcast is sponsored in part by Save Family Farming, giving a voice to Washington’s farm families. Find them online on savefamilyfarming.org.

Sandi Bammer | #009 02/10/2020

In the face of big challenges, Sandi Bammer opened her own local food store in downtown Wenatchee, Wash. She shares how hard it can be to bring locally-grown food to her community, what she's learned from the farmers she's worked with over the years, and why she's no longer a vegan.

Podcast: Play in new window | Download

Transcript

Sandi Bammer (guest):
Seeing what they’re doing and watching them post pictures of their land five years ago versus their land now and reading about the carbon sequestering abilities of grassland, and regenerative farming, all of this stuff I think that that has really changed my perception of the meat/dairy/egg industry.

Announcer:
This is the Real Food, Real People Podcast.

(music)

Dillon Honcoop (host):
So I’m in Wenatchee for a meeting a couple of weeks ago just walking down the street. I’d never been in downtown Wenatchee, you go to check it out and I stumbled on this little grocery store right in the heart of downtown and I had to walk in. So I checked it out and up on the board was, “Know Your Farmers,” and all this stuff about buying local food, and the woman behind the counter ended up being the owner of this little shop, so I invited her to join us for a conversation here on the podcast.

Dillon Honcoop (host):
I went back to my car, got my gear, and we just set up right there in the middle of the store with the coolers running in the background and it just happened. The name of the store was Rhubarb Market and Sandi Bammer is the owner. We had a great conversation about so many things. I got to know her as we recorded the podcast. It was a really, really cool experience and totally an unexpected stop on my journey across Washington State to get to know people behind our food. I’m Dillon Honcoop, this is the Real Food, Real People Podcast. And thank you for joining us this week.

Dillon Honcoop (host):
(music)

Dillon Honcoop (host):
So I met you earlier today and you have this incredible store in Downtown Wenatchee, which is where we are right now.

Sandi Bammer (guest):
Yes, in the store.

Dillon Honcoop (host):
In the middle of the store.

Sandi Bammer (guest):
Downtown.

Dillon Honcoop (host):
So, tell me about the store. How did this get started? What is the store? What’s it all about?

Sandi Bammer (guest):
okay, so it started… I’ve had the store for almost six years, I’ve just moved downtown. I moved it last summer, so I moved in in June and I just opened the doors to the public in November because it took a long time to get things ready. The way it came about, I worked for a nonprofit, as I was telling you earlier, and I worked for them only for a year, but I’d been involved with them for probably five years prior as a volunteer. And I was part of a group called [Eat 00:02:44] which was education and agriculture together and we did a bunch of educational, I don’t know, programs and we did like farmer, restaurant meetups and tried to just… The local food scene in Wenatchee, I guess, I was part of that and after the nonprofit closed down, I didn’t want to see the store go away and I also couldn’t find a job in Wenatchee, so I decided that I either had to move or I would start my own business. So I opened Rhubarb and it’s been six years of, I don’t know.

Dillon Honcoop (host):
So wha-

Sandi Bammer (guest):
A little bit of struggle, local food and have… So the store itself, I guess my mission is to buy and connect the community with local food as much as possible. Now, the store I worked for for the nonprofit, we only sold things that were grown in North central Washington. So we were pretty limited and I was the store manager, I ran the CSA and I noticed that customers would come in and they’d say, “Oh, if we could get coffee here that would be great.” They’d come pick up their CSA. And so there were all these things that I thought, “If I had a store, I would do this.” And so it’s been great because I definitely… Not everything is local I try to get as much local as I can, but we have a good variety. I call myself Wenatchee’s greengrocer, our focus is vegetables.

Sandi Bammer (guest):
We buy direct from small family farms most of the time, in the winter I do use a distributor a little bit to supplement so I have more than carrots and [crosstalk 00:04:17].

Dillon Honcoop (host):
Yeah, people still need a reason to come in.

Sandi Bammer (guest):
Yeah, for sure. So yeah, and I don’t know, we’re just like a fun little grocery in downtown Wenatchee, which I think it’s going to be a fun spot for us because there’s a lot going on downtown now. There’s people living here, there’s a lot of people working downtown and I think we add a fun, I don’t know, to the mix. We’re good, we’ll mix in well.

Dillon Honcoop (host):
Being here I realized, I don’t think I’ve ever actually spent time in downtown Wenatchee until today when I was strolling along and happened upon your market, what people do you serve? Who comes in, who is really interested in what you’re all about like your loyal customer base?

Sandi Bammer (guest):
So I think they’re definitely motivated by buying local. There’s… I have a core group of people that have followed Kim who was the originator of farmhouse table and then me and they like the idea, they love coming in and seeing the list of the farms that we buy from. They know that I know all the farmers, they like that I can tell them stories about where their food has been coming from, they know that they can ask me how to make something or what do they use rutabagas for. It’s just, I think they come in because it’s more personable than going to the grocery store in many ways, they know where their food is coming from, they can talk to somebody about their food, they’re people who really like to eat, they’re people who are excited about organic and sustainable and…

Dillon Honcoop (host):
Is all of your stuff organic?

Sandi Bammer (guest):
Not everything. My first… I want to buy local first, not everybody gets certified organic. Most of them grow organically, but some of the smaller folks don’t get certified. I think there’s a lot of people now and maybe will disagree with me, but there’s some people now who don’t think organic, getting the certification is necessarily worth it. They either sell direct, they have relationships with people so they’ll say we’re better than organic. And so…

Dillon Honcoop (host):
What do you think about that issue, what’s your personal take on that? People get so passionate about that sometimes.

Sandi Bammer (guest):
I work with-

Dillon Honcoop (host):
One way or the other.

Sandi Bammer (guest):
I work with a lot of growers who do both and talking to them they’re like, “We wish people knew that we don’t just go out and dump a bunch of cancer causing chemicals on your food, it’s our orchard too, it’s our land.” They try to be very deliberate about… And that organic, it’s not necessarily better. There’s some nasty things that go into organic pesticides as well and you still have to control for that stuff.

Dillon Honcoop (host):
You have to be careful regardless.

Sandi Bammer (guest):
Yeah, so I mean-

Dillon Honcoop (host):
Maybe that’s why these people are saying they’re better than organic because people want to know them and that they trust them specifically.

Sandi Bammer (guest):
Yes, I think that there’s definitely something about that. Knowing who is growing your food, they’ll tell you, “This is what we’re doing, this is why we’re doing it.” Like, “Yes we use this, but we use it because at this targeted time because this one bug will destroy our crop.” And I don’t know, it’s…

Dillon Honcoop (host):
Yeah, a while back on the podcast, just actually up the road from here in Orondo I was talking with April Clayton with Red Apple Orchards and they do mostly organic, but as she talked about here on the podcast, they actually quit doing organic with their cherry trees because the organic stuff that they had to use to control a couple of things was killing the trees. So they found it was actually better to go the other way, but all their apples are still organic. It’s-

Sandi Bammer (guest):
I think when most people think of organic they just want to know if there’s nasty stuff on their food and the organic label includes a lot more than just that, and conventional doesn’t always mean that there’s nasty stuff on your food. I’m not a farmer though, so I can’t speak really intelligently to that.

Dillon Honcoop (host):
That’s what I’m interested, how did you get involved in the world of food if you aren’t, and did you grow up on a farm or what drew you to this?

Sandi Bammer (guest):
No I did not grow up on a farm, but my family always had big gardens, we grew a lot of our own food.

Dillon Honcoop (host):
Where did you grow up?

Sandi Bammer (guest):
I grew up in Spokane. My grandparents were wheat farmers in Montana, but that was not my experience they didn’t live on the farm. Visited but never lived there, but we had big gardens, my grandma canned, that kind of thing. And then when I moved, I moved to Bellingham to go to college, I was a vegetarian, I was concerned about the environment, and I just started getting involved in local food, sustainability, environmentalism. There’s a lot of things that happened, I traveled, then I saw like, “Oh, I…” For me, I was a vegetarian for a long time. When I started getting involved in local food and I could see where my food was coming from, I started eating meat again because it made me feel better to know that animals were being cared for, the land is being cared for, that kind of thing. I just I worked at Boundary Bay Brewery in Bellingham for many years and-

Dillon Honcoop (host):
Love those guys.

Sandi Bammer (guest):
I think sustainable connections was just getting started and, so Boundary jumped on that and we were sourcing a lot of local food and I just started getting into that. I like to eat, I like good food so… And then when I moved here, that was the way that I thought I could hook up with people of similar interests. So I sought out a local food movement and that’s how I got involved with [Eat 00:09:50] and community farm connections, and just went from there.

Dillon Honcoop (host):
But that wasn’t what brought you here to-

Sandi Bammer (guest):
To Wenatchee?

Dillon Honcoop (host):
Yeah.

Sandi Bammer (guest):
No.

Dillon Honcoop (host):
Did you come here from Bellingham or what was the journey?

Sandi Bammer (guest):
I did, I moved here from Bellingham. I fell in love and he lived here and I lived there, and one of us had to move. So I came here, which is great I love Wenatchee. It’s funny because there is a lot of opportunity in Wenatchee. I think this store probably wouldn’t have happened in Bellingham because there’s a ton of stuff already going on like that in Bellingham, it would’ve been a hard market to break into where here nobody was… Community Farm Connection was its own thing nobody else is doing that, and then I think what I’m doing is my own thing. Nobody else here is doing anything really like this. So, I don’t know. Pybus is doing some stuff similar, but…

Dillon Honcoop (host):
So, talk about your time though with this nonprofit. You were working with farmers then to start making some connections between-

Sandi Bammer (guest):
So we try-

Dillon Honcoop (host):
Growers and…?

Sandi Bammer (guest):
Yeah, they did a lot of different things. There’s kind of an umbrella organization that had these separate programs underneath. So we did a CSA, we did the farm store, we did a farm to chef program, we did a farm to school program trying to get local food into the schools and a lot of just educational… We would, I don’t know, they would go to the schools and educate like, “What’s this month’s vegetable?” I wasn’t involved with those. I worked with mostly the… I worked with the CSA and the farm store I didn’t do a lot of the other stuff, and it ended up being that there were other groups that were picking up some of that work.

Sandi Bammer (guest):
Like I said I think, we had a really hard time with farm to chef, farm to school was easier. The school district was pretty, especially at that time. There were some great people who are really into getting local food into the schools and so that made it easier. The hardest was working the restaurants, I think here in Wenatchee it just wasn’t quite the time, there wasn’t quite the demand for local food in the restaurants from the customers and then that makes it hard for the owners to see a real value in going through the extra effort to get local food. A lot of people use the term local food, but not everybody wants to follow through or they’ll do one thing local on the menu and say, “We serve local food here.” It can be difficult with them.

Sandi Bammer (guest):
And the nonprofit dissolved for many different reasons that nonprofits dissolve and, like I said, I didn’t want to see the storefront go away because I saw that as the most useful community building connection with consumer and being able to get that out. And I didn’t want to see the CSA go away because at the time there weren’t a lot of farm CSAs in this area. I think there were maybe two in Leavenworth, there weren’t any in Wenatchee, and over the past five years that I’ve been open there’s been more that started in both Leavenworth and Wenatchee, but I still think that I have a, or I serve a purpose in the… I can buy from farms that are maybe too small to have their own CSA, but they can still sell a fairly large quantity of stuff through my CSA.

Dillon Honcoop (host):
Explain a CSA for people who maybe aren’t familiar with how that works.

Sandi Bammer (guest):
So traditionally it’s… So CSA stands for Community Supported Agriculture and it started as a way for a farm to get some seed money literally early on in January and February. So people will buy a share on your farm you-

Dillon Honcoop (host):
It’s subscription basically.

Sandi Bammer (guest):
Yeah. So you pay upfront, the farmer gets money, they buy the seed supplies that they need, and then you get a share. So all summer they’re supplying you with whatever’s coming fresh off of the farm. And so we sort of… That’s what we do, we buy from 15 to 20 different farms. So we call it [inaudible 00:14:02] a cooperative CSA, some of the farms we work with have their own CSA, some are just wholesale farms, some do market and sell to us. So we buy from a variety of people, but it serves the same purpose for us. I have people who are signing up right now, which is great because January is my slowest time of the year so it helps me get through until spring, and then we can provide them great food all summer.

Dillon Honcoop (host):
You mentioned that some farms that [inaudible 00:14:31] the CSA doesn’t quite work out. I haven’t really thought about this before, but really you have to grow a certain breadth of different things.

Sandi Bammer (guest):
Yeah, you have to grow a lot of stuff if you want to have a CSA off of your own farm, which for some people is…

Dillon Honcoop (host):
So if you just want to be like, “Hey, I love growing broccoli, I’m really good at broccoli, my ground is perfect for that, that’s what I do.” You can’t do a CSA?

Sandi Bammer (guest):
Right, you can’t do a CSA off your farm, no. Yeah, and there’s a lot of places that do that or they maybe just grow five different things because they sell a lot wholesale or they sell certain things to restaurants and those are the things that they specialize in, but they wouldn’t be able to do a CSA. So, I think it’s that we provide something for those guys because we can buy stuff from them for our CSA.

Dillon Honcoop (host):
Absolutely.

Sandi Bammer (guest):
Yeah, it’s just a… Like I said, and some of the farms we work with do have their own CSA, which is great because they grow a huge variety of things and we get some really fun stuff from them, but I don’t really see it as a competition. I just think the more people that are able to do that it just brings it to more people. There’s a lot of people in the Valley here who are potential CSA customers, so there’s no… I would love to see more farms do it. More farms do those kinds of things, but the fact that we have such a variety of different farms doing different things is great for us because we benefit from what everyone is doing for sure.

Dillon Honcoop (host):
It sounds more and more, as I think about this issue with bringing local food to people who eat everybody in our communities is not the growing of the food, it’s the process of getting it to them from that farmer to the eater. And like you’re talking about getting food in restaurants or CSAs, there’s always these complicating factors like sourcing is challenging. Like a restaurant, they don’t want to have to deal with it. We heard that on this podcast a while back from Nails Brisbane working at Canlis and Seattle and they’re trying to do all this local food, but it took a huge amount of his time just to manage all of that.

Sandi Bammer (guest):
Yes, for me doing the CSA I can call 10 to 15 farmers in a week to try to see what they have, what’s fresh, what’s coming up, what do you think is going to be available, and not all chefs or restaurants have the time to do that. So it makes it a lot easier when they can just… They get an order form from Charlie’s Produce or FSA and they can just tick off what they want and it comes all in one delivery. So it’s definitely, I think, sourcing and using local food, it’s not… Like you said, it’s not always about the growing it’s how you get it to market, even farmer’s markets are great and they’re great community. A great way to connect with the community, but even that is for a farmer sometimes sitting in the hot sun for eight hours, you have to get there really early, you stay all day, you don’t always make a lot of money.

Sandi Bammer (guest):
It’s a great way to connect with the community, it’s maybe not always the best way to get all of your food out. So, we have a lot of farmers that just don’t do farmer’s market they don’t like it. We have some farmers that love doing the farmer’s market, but it’s just interesting how the different ways to try to get food out to the community… Again, I think we provide a store front we’re like a farmer’s market all week long, you can come in and get the stuff that you could get down there as well. It’s not always convenient for everyone to go down to the market, I’m not knocking farmer’s markets at all I love them, but it’s not always the best way to get the maximum amount of your food out to the community if you’re a farmer, I think.

Dillon Honcoop (host):
And what you’re saying speaks to the individuality of farmers too and their operations, what they know how to do, what they’re comfortable with. What’s it like working with farmers? Because a lot of people want to know what’s up with farmers, what farmers are like but don’t know them, you know a lot of them.

Sandi Bammer (guest):
I can’t speak, there’s definitely not a type. There’s all types of people who farm, which is awesome, for me it’s great. I know a lot of really cool people that are doing really cool things, but I would say that there probably is an individualism streak in all of them because they are doing what they’re doing, but there’s no one type of person. I have farmers, I work with people who’ve been doing it for 30 plus years, I work with people who just started two years ago, people who worked on someone else’s farm and they wanted to start their own, people who’ve never farmed at all and they’re like, “I’m going to be a farmer.” It’s cool, they all have a desire to do something meaningful and they’re their own boss and all of those things, but I don’t know.

Sandi Bammer (guest):
I work with a lot of really cool people, but it is definitely like a person that… There’s all kinds of personalities, they’re all very passionate about what they do for sure. It’s really cool on my end to work with those people and you see the effort and the work that it takes and the love hate relationship you have with it. I don’t know, it’s… I wish more people could see that from where their… I think you would appreciate your food more if more people knew their farmers or where their food was coming from.

Dillon Honcoop (host):
No, that’s why we’re-

Sandi Bammer (guest):
It’s really hard work, I’m very thankful for the people that grow the food because I don’t think I could do it, I don’t think I could be a farmer for sure.

Dillon Honcoop (host):
And that’s why we’re doing this podcast. We have a lot of farmers on and other people behind the food like you because you aren’t a farmer, but like we were just talking about sometimes the hard part’s growing the food and everybody knows the hard work outside in the dirt with the animals, whatever it might be. Then also all this complicated stuff of what you’re doing here, a store and all the infrastructure that goes with it and the sourcing and the relationships and business and all that stuff. It’s a lot, you obviously have a huge amount of passion for it to do this just like a farmer has to have passion to be out in the hot sun working for hours on end.

Sandi Bammer (guest):
Yes, I think so. I like to think so, I do have a lot of passion for this. I don’t want to equate what I do as being as hard as what they do, but it’s…

Dillon Honcoop (host):
Having grown up… I’ll just say this, having grown up and who’ve been around a lot of farmers my whole life, there were some who would much rather do this or do what they’re doing then do this is what I’m trying to say.

Sandi Bammer (guest):
Yeah, everyone has their role to play I guess is-

Dillon Honcoop (host):
Exactly.

Sandi Bammer (guest):
And I’m happy to have this part of it for sure, yeah.

Dillon Honcoop (host):
What about big farms versus small farms?

Sandi Bammer (guest):
I think probably the biggest farm I work with would be like Nash’s Organic and [Squim 00:21:32], they’re a really big farm. They have a lot of land, but I still feel like what… I don’t feel like they’re too big, my felling is that they’re not. I don’t know how their farmers feel about that, I work-

Dillon Honcoop (host):
So what would feel too big to you and what would be your concern with a big farm? Or a too big farm I should say.

Sandi Bammer (guest):
So, I guess losing the relationship. So I think I said earlier in the winter, I do use a distributor, I use organically grown company, they’re out of Oregon, they’re like a farmer owned cooperative distributor. I like them because they do work with smaller farms, they’re super transparent about where their food is coming from, I can ask questions and they have the answers, but I still try when I order from them, I try to get it from the Northwest. I ask them to make sure if it’s available, I want it from a small family farm like P- and I don’t even really know what… In my head I think that that is, a lot of the farmers that I work with here it’s two people maybe, a husband a wife, maybe one of them works outside the home as well as farming because you can’t always make a living farming.

Sandi Bammer (guest):
So those are the people that I’m mostly buying from and I would stay away from the places where it’s sort of, I don’t know… And I don’t know why, mostly I think because I’m trying to support those people… I want to support those people who are trying to make a living at something that they love doing even though people who are working on large farms, they’re also trying to make a living. So I don’t know.

Dillon Honcoop (host):
But this is the thing a lot of people struggle with too because the ideal in a lot of people’s minds, or at least it’s trendy or whatever right now is that small family, the smaller the better, but where is that line and what’s good and what’s bad, and does it really have to do with the size or does it have to do with the mentality?

Sandi Bammer (guest):
Yeah, I think, I don’t know. Maybe the mentality… I think there’s a place for both I don’t think it has to be one or the other, but it’s something that I honestly haven’t thought a ton about because I’m always just busy doing other things. I do think about it, so the first three years that I was open I didn’t use a distributor. So in the winter time I would only… I was really adamant about, “I’m only buy farm direct. I’m not going to use a distributor I’m only going to get Washington grown produce that I buy direct from the farmer.” And that was great in theory, but then there was one, and it went okay the first two years. Thankfully at that time Nash’s was growing a lot of wholesale crops and they had a fairly good variety of things that I could buy. My local farmers didn’t really have anything in the wintertime, they didn’t have a lot of storage capacity because they’re smaller farms so they wanted to be finished by the time farmer’s markets were over.

Sandi Bammer (guest):
So after October it would be really hard to get food, so I was going to the West side, I relied on Nash’s fairly heavily. Nash has, they’ve started decreasing the amount of wholesale food that they’re making available so I’ve had to increase my net that I’ve cast for winter produce, and in my CSA I still put only food that’s Washington grown that I buy direct from the farmer, but for the store. So there was a really bad winter and there was… I almost went under because I think I maybe had potatoes and onions and some cabbage, that’s all I had to sell for a whole winter and then it got to be really bleak and nobody wanted to come in because that’s… I still had my really… Thank goodness for these people that would, they would come buy their potatoes and onions from me first. And I had a few other grocery things that they would get too, but before they would go to Safeway, but there wasn’t a lot of reason for people to come in.

Sandi Bammer (guest):
And at that point I was like, “Okay, what service am I doing if I go under?” So that’s when I made the decision to work with a distributor, at least in the winter time so that my store had a little more to offer than potatoes and cabbage. I got really creative with cabbage we ate a cabbage that winter, but… And it’s been great because I’ve also… There’s been farmers, they’ll come and they’ll say, “Where are your gaps? What do you need? If I were to start doing something, what would you need me to grow?” So I’m always like shoulder seasons, winter we work with a great guy that does hydroponic lettuce and he’s been a lifesaver the last two years, we get this beautiful lettuce and arugula that he’s growing just right up the road, which is awesome.

Sandi Bammer (guest):
So, it’s also in some ways it’s like helped expand, it gives people an idea. Some of the local farmers, they grow a little bit more now so there’s a little more that I can buy from them through the winter because they can rely on me to buy it. So they don’t need to get it all sold by the end of farmer’s market season so…

Dillon Honcoop (host):
That’s the vicious or virtuous cycle it can go either direction, right?

Sandi Bammer (guest):
Yeah.

Dillon Honcoop (host):
As you can provide more they can grow more, and that can continue to grow.

Sandi Bammer (guest):
Yeah, but back to the big farm, small farm, I don’t know… I’m thankful for some of those big farms in the winter that are able to provide stuff that my small farmers can’t, for whatever reason. They don’t have the infrastructure or they’re working to make money so that they can farm during the summer. So, yeah.

Dillon Honcoop (host):
So why do you have so much passion for it?

Sandi Bammer (guest):
I don’t know.

Dillon Honcoop (host):
What drive that?

Sandi Bammer (guest):
I really, I don’t know… I love being, I enjoy this work because I love being my own boss, I love having a store, I love being a… I wouldn’t say I’m a hub for the community, but I feel like this definitely is a place where there’s certain people that… I love it when people run into each other and they know each other from something else and I like having that working at Boundary, honestly. We were going to open a brewery here in Wenatchee that was my dream, was to come to Wenatchee and I was going to open a brewery.

Sandi Bammer (guest):
There wasn’t any here and part of the reason I wanted to open a brewery is because I loved the community feel that boundary Bay had, they were super involved in the community, people met there, it was just a fun place to be and I wanted to have a place that was like a community meeting place that did good in the community. So the brewery didn’t work out, but this is and it’s sort of… I think maybe that’s why I have a lot of passion for it, it’s just fun being in that. I like having people come to my store and seeing people and making those connections, I love to make the connections between people, between farmers, between the community members. So, I guess that’s why.

Dillon Honcoop (host):
And when-

Sandi Bammer (guest):
And it’s fun to be my own boss I like that too, so…

Dillon Honcoop (host):
When you had to make that step to continue it on your own and make it your own business, what did that feel like?

Sandi Bammer (guest):
I had worked service jobs, I’m super over-educated and I went to grad school and… But I always, I’d never had a professional career, I’d always been a waitress or I did a few other things, but I’d never… So it was really scary, I did not know what I was doing. I worked one year in a real job when I worked for Community Farm Connect and I felt like I worked, I had an office job. Basically I ran the store, I was in charge of the store, I was in charge of the CSA, it worked for one year and then I was like, “I’ll just start my own store.” It was ridiculously crazy, but it’s worked out. It’s been, I don’t know. I’ve made it work out.

Sandi Bammer (guest):
I’ve been pretty determined that I don’t want to see this go away so I’ve worked hard to make sure that it doesn’t, but it was really scary. It’s still scary, I had to move recently so I lost my lease in March in a spot that I had been in for five years and I was pretty comfortable there. It wasn’t the best spot for some reasons, but it was a good spot for others and I was just starting to feel like I was maybe going to start making a profit, I’d been not a profitable but profitable business. I’ve been a break even business for five years, which I knew going into that one, it’s a food business really small margins too. It takes at least five years to get your feet under you, but just as I was feeling like I was going to get my feet under me, I lost my lease and I had to move.

Sandi Bammer (guest):
So that was also a big scary step because it was like, “Okay, do I just call it quits now and just walk away? You tried it, you did it, it was great. Or do you make this leap, spend all this money to…” But I did, I didn’t want to see it go away and I ended up with a really great spot and I honestly think now that I’m downtown, that this could be a really good turning point for what I’m doing.

Dillon Honcoop (host):
So maybe a blessing in disguise?

Sandi Bammer (guest):
So much so, yeah for sure. It was so sad when I had to move, when they told me they weren’t renewing my lease I was so, so upset and there were even a few places that I thought I had that I lost. I just fell into the place that I have right now and it ended up being the perfect spot. So I’m not usually one of those people that’s like, “Oh, everything works out for a reason.” But it really did so I’m super happy to be downtown, there’s a lot going on down here now and there’s a lot of, like I said, people working and living down here, which even in the last five years that’s changed a lot. So it’s a good, we’re going to have a juice bar, we’re going to have like grab and go food and I think that it’s going to go over really well here, which just means that I can buy more local food. We can have it in the juice bar, we can have it in the deli, how many places can we…

Dillon Honcoop (host):
So many of the things that you’re talking about, about the business and the passion that you put into it is so much like a farmer.

Sandi Bammer (guest):
A farmer.

Dillon Honcoop (host):
And dealing with years of breaking even or even losing money for that hope, that dream.

Sandi Bammer (guest):
I know, that someday.

Dillon Honcoop (host):
So really you’re fighting a similar battle and it probably feels like an uphill battle a lot of the time and, like you said, it’s scary too. That’s another thing I think people don’t think about is the emotional side of being in this work.

Sandi Bammer (guest):
Yes although again I think, “Man, I’m glad that I…” I work with 20 plus different farms so if somebody is having a bad year, there’s usually somebody else that’s not. So thinking about being a farmer or an orchardist, and it’s just so boom or bust. If you have a bad year it’s just a bad year, you don’t have anything to… So, I don’t know. I think it would be so stressful to be a farmer, so much more stressful than what I’m doing.

Dillon Honcoop (host):
What does this mean, though, for your personal life? Because you have to… How many hours do you put in to running this?

Sandi Bammer (guest):
A lot, the one thing it’s… I just did an interview for The Business Journal and they were like, “What’s the one thing that you didn’t know starting your own business?” And I was like, “The fact that I think about it 24/7. I don’t ever not think about this place, whether it’s what am I going to order? what do I need? What do I need to do for next week? Do I need to drive over the pass? Who do I need to order from or are the bills paid? Did I remember to pay the phone bill or is my internet going to get shut off?” There’s this, I’m always thinking about this, which is great. I feel fortunate that I’m… I try to tell myself that I’m in a very privileged position to be able to own a business, not everybody gets to do that. So when I feel really stressed about it that’s what I tell myself, that I’m fee- “You’re privileged to feel this stress.”

Dillon Honcoop (host):
In all of this, what’s been the hardest thing?

Sandi Bammer (guest):
Money, just… Financially just always, which again I just… I feel like it’s a really common thing, you just feel like you’re getting ahead and then the cooler breaks down and you have to fix it, and so any money you had set aside for whatever is gone and just always thinking about, financially like, “Okay, can I do this? Can I afford this? Can I order this? Can I fix this?” I think that’s just the hard, the stress that always worrying about financially are we going to make it? Is the hardest thing. If that wasn’t a factor it would be the best job in the world. It’s already a really good job, but that’s just always worrying about the financials. Like I said, now that I’m downtown the foot traffic is crazy, it’s so much better than my old location. So I have really high hopes that that might not be as big of an issue as it has been for the past five years.

Dillon Honcoop (host):
Earlier you talked about your motivation to get into this and your passion for this going back to college and thinking about the environment and all of that, how does that play into that now? How has that perspective of yours evolved over time?

Sandi Bammer (guest):
I definitely think it’s changed in some ways like what being a good steward of the land is when I see what people are doing. Again, it’s something that I feel a little bad saying, that I haven’t spent a lot of time thinking about it in the last five years. Not as much as I did before because I haven’t had the time. That sounds really terrible, but I definitely think that probably the biggest place my thinking has changed, I was a vegetarian for 15 years, I was a vegan for half that time. I think just my perspective there has changed so I work with a lot of… I’ve worked with people who do meat they call themselves grass farmers, but they do grass fed beef and lamb and they have chickens and seeing what they’re doing and watching them post pictures of their land five years ago versus their land now, and reading about the carbon sequestering abilities of grassland regenerative farming.

Sandi Bammer (guest):
All of this stuff I think that that has really changed, shifted my perception of the meat, dairy, egg industry, which I used to have a really… And I think there’s still a lot of people that, again like I said it’s probably a hot button issue, but I don’t always think necessarily that of… There’s a lot of issues with being a vegan and vegetarian too that come up with food, like where’s your food coming from? What’s the impact in other countries and cultures of you wanting to have avocados and coconuts and almond milk? I just think that my view has widened, I’m a little more open to the impact that all of our choices make in food and the environment and, I don’t know, I’m trying to take in a bigger picture than what I used to.

Dillon Honcoop (host):
But you were passionate about this stuff all along?

Sandi Bammer (guest):
Yes, like I said, I love to eat, I love food. I have, I wouldn’t say, I dunno, a foodie background, and just I feel like it’s such a way for… Everybody eats, it’s just a really good way to connect with people all across the board, I feel like my store has a real cross section of… So Wenatchee is a pretty conservative or has traditionally been a pretty conservative community, I came from a pretty liberal community from Bellingham, I had liberal views, I moved here, there were a lot of people that didn’t think what… And still don’t, I’ve had people come in and I’m pretty, I wear my political leanings on my sleeve pretty much here, but I have a lot… There’s just a huge cross section of people, I know there’s a lot of people that come here and we don’t connect on a political level or a social level.

Sandi Bammer (guest):
We have very different beliefs maybe in religion or, but you can connect in food and the importance that we all place on knowing where our food comes from and getting good food and feeding our families. And I think that that’s cool because I’ve connected with people that I probably wouldn’t connect with in other areas of my life, because we don’t run in the same political or religious or social circles, but we connect here over what do you do with your cabbage? What do you make with rutabagas in the winter? So I think that that’s pretty cool too.

Dillon Honcoop (host):
What’s your vision with all of this not just this store, but with this idea of local food? What needs to happen?

Sandi Bammer (guest):
Oh gosh I don’t know, I really don’t. I don’t-

Dillon Honcoop (host):
I’ve heard some people say, “No, that’s the future people are… That’s the direction they’re going.”

Sandi Bammer (guest):
Like local food only or…?

Dillon Honcoop (host):
Ish.

Sandi Bammer (guest):
Yeah, and-

Dillon Honcoop (host):
And I think that even that’s what’s you’re describing, is you can’t be a purist you have to make some compromises sometimes and when you can’t get the right thing… But still try your best.

Sandi Bammer (guest):
Yeah, exactly. Yeah, and I don’t know, I think that that’s… I think maybe that’s the future, is trying to diversify a little, having a variety, having people who are producing food locally and… People still, I still want avocados, I like getting oranges. So we’re not… I can’t say that everyone should only eat what they can get within 50 miles of where they live, but maybe having a little more diversity in our food options would be a good thing? I don’t know, I just would love to see more people growing food and experiencing that because I think that’s pretty cool, but there’s challenges, there’s…

Dillon Honcoop (host):
You ever thought about doing it?

Sandi Bammer (guest):
No. No, that’s not true I have. I would love… I’ve definitely had the dream of like, “Oh, if only I had a few acres and some goats and chickens and…” But then I reel myself back in very quickly and think, “I don’t think that would…” I’m very appreciative of the people that do that, I don’t think that I could do it. I don’t even have a garden anymore, I don’t need one I get a lot of really great food here, but I just don’t have the time to do that, but I do miss it. I miss gardening and having my hands in the dirt and that thing, but I don’t know.

Dillon Honcoop (host):
Maybe someday you’ll get-

Sandi Bammer (guest):
Maybe someday, yeah.

Dillon Honcoop (host):
Sucked into this terrible world of farming.

Sandi Bammer (guest):
Into the- of farming. Yeah, I don’t know, maybe. I feel like I’m getting too old to be a farmer.

Dillon Honcoop (host):
Never too old to farm.

Sandi Bammer (guest):
Yeah, I don’t know.

Dillon Honcoop (host):
Well, thank you so much for opening up and sharing your personal story, which is so much tied to what’s going on with us in this community here and far beyond.

Sandi Bammer (guest):
Well, thank you for stopping into my store today and asking me to do this.

Sandi Bammer (guest):
(music)

Announcer:
This is the Real Food, Real People Podcast. These are the stories of the people who grow your food.

Dillon Honcoop (host):
It’s amazing what you’ll find just walking down a street and keeping your eyes open and walking in somewhere and asking a few questions, and that’s how I got to meet Sandi Bammer there at Rhubarb Market. Such a cool experience, not what I expected at all in downtown Wenatchee and her story is awesome. What a cool perspective she brings to the world of connecting us with where our food comes from, who our food comes from. That’s what we’re all about here on the podcast. Thanks for joining us again this week and please subscribe, we’d really appreciate the support in that way. You can subscribe on Spotify, Google Podcasts, Apple Podcasts, and a bunch of other outlets, pretty much anything you can think of out there it’s available so search us up. Also realfoodrealpeople.org is our website and my email address is dillon@realfoodrealpeople.org so you can reach me there anytime, and we will talk with you next week as we continue this journey to connect with the people behind our food here in Washington state.

Announcer:
The Real Food, Real People Podcast is sponsored in part by Safe Family Farming, giving a voice to Washington’s farm families. Find them online at safefamilyfarming.org.

Jessica Newhouse | #008 02/03/2020

Despite facing major health problems, Jessica Newhouse remains passionate about continuing her family's century-old dairy farm in Eastern Washington. She opens up about her journey from growing up in what she calls the "concrete suburbs" of Portland to becoming a family farmer near Yakima.

Podcast: Play in new window | Download

Transcript

Jessica Newhouse (guest):
And they basically open and remove part of the bony projections on your individual vertebrae to make room for these titanium rods that stretch from, like I said, the base of my neck to about my waist.

Announcer:
This is the Real Food, Real People podcast.

Dillon Honcoop (host):
She’s faced major health problems and still battles chronic pain, but continues to keep supporting her family’s century-old dairy farm. This week I talk with eastern Washington dairy farmer Jessica Newhouse about her journey from her childhood in what she calls the concrete suburbs of Portland, Oregon to farming with her husband and has family near Yakima. Her passion for what she does, and her determination to overcome huge obstacles is so inspiring, and I’m sure that you’ll enjoy our conversation as we continue to get to know the real people behind our food. I’m Dillon Honcoop. I grew up on a family farm in northwest Washington and I’m on a mission to discover and share the real life stories of our region’s farming community here on the Real Food, Real People podcast.

Jessica Newhouse (guest):
I started 2019 pregnant, and all the sudden in February, I started getting nerve pain in my legs and pretty soon it got to the point where I wasn’t able to pick up my toes on my right foot. It started progressing and I started getting more weakness in my right leg, and then it started going to my left leg, and my surgeon … Everybody just has a surgeon that they talk to, right? I have a outstanding issue of scoliosis, and so when I was pregnant, he was saying, “Well, it could be nerve entrapment from your bones just carrying the weight of your pregnancy.” He’s like, “So we might need to do this surgery that we’ve been contemplating while you’re pregnant.”

Dillon Honcoop (host):
Yikes. Scary.

Jessica Newhouse (guest):
Yeah. I was like, “Okay, that’s not just me. That’s my unborn child going through surgery.” Then things started progressing really fast, and so they … I don’t know how much detail you want to go into, but-

Dillon Honcoop (host):
Whatever’s good for you.

Jessica Newhouse (guest):
No, and so he wanted me to come in for an emergency MRI, so I had a two-and-a-half-hour MRI, which that zaps so much energy out of you, just trying to lay still. And so at that time, with things the way they were progressing, they thought it was Guillain-Barré, which is an autoimmune disorder. So they moved away from my spine and started suspecting Guillain-Barré, which apparently affects pregnant women a lot. And so that’s an autoimmune condition where your nerve cells biochemically have a similar signature to the common cold, and then it starts attacking your nerve cells so you progressively start losing nerve function in your body. We were literally in the ER in Pasco and they said to us, they said, “Well, don’t go anywhere. We’re going to see where we can transfer you,” and I was like, “I’m going home. I came here for an MRI,” and I’m pregnant and I’m freaking out.

Dillon Honcoop (host):
No kidding.

Jessica Newhouse (guest):
Meanwhile my husband’s eating Panda Express just like, “We’re going to take it as it comes.” I was like, “Okay.” But anyway, they thought it was Guillain-Barré, and so they discharged us from Pasco and said, “Here’s your transfer paperwork.” They hadn’t told us Guillain-Barré yet, but they said, “You need to drive up to Spokane right now, to Sacred Heart. If you start feeling like you can’t breathe, pull over and call 9-1-1.” And-

Dillon Honcoop (host):
You’re kidding me. And you’re like, “Why aren’t you hauling me in an ambulance?”

Jessica Newhouse (guest):
Well, they wanted to fly me to Seattle, but insurance didn’t want to cover it and we didn’t have flight insurance. That would be $40,000.

Dillon Honcoop (host):
Oh man.

Jessica Newhouse (guest):
So we were like, “Screw it, we’ll drive.” And meanwhile, I’m sitting there going, “This is an episode of Dr. House, the show from …” And I was like, “I can’t feel my legs.” That’s such a common thing on that show and I’m like, “What is happening to me?”

Jessica Newhouse (guest):
So we get to Spokane and I was in a room, seeing a physician. I couldn’t move anything lower than my hips, so they’re like, “We need to get you to ICU and start this treatment.” Meanwhile, I’m 16 weeks pregnant and they’re saying, “If you start feeling it in your thumbs and then in your fingers, the next thing to go is going to be your ability to breathe so then we would need to intubate you.” So I’m trying to process all of this information in less than 24 hours.

Jessica Newhouse (guest):
So then we go down to ICU and they’re prepping the treatments and everything. Treatment only takes a week, maybe two, but because it progresses so fast and they don’t know to what extent it will progress to, they were like, “You could be in the hospital nine months, just relearning how to walk and how to do basic things.” So I’m trying to process all this. We’re in ICU about to do the treatment, and there’s, like, seven doctors standing around me going, “Hmm, huh, hmm.” And one of them says, “Let’s do a nerve conduction study in her legs just to make sure before we start this.” And I remember looking at them going, “Yeah, I vote for that option.”

Jessica Newhouse (guest):
So they do a nerve study and they find that my nerves are able to receive the appropriate signal, and from the MRI, they’re seeing that my brain is able to send the appropriate signal, but for some reason, it’s like the signal was being transmitted and the receivers were going, “Where’s the signal?” but they were just on different planes. So I spent a week in Spokane at Sacred Heart, and then I spent a week in Spokane at St. Luke’s doing physical therapy right alongside people that had just had a stroke or an embolism of some kind, basically doing the same thing that they were doing, which is just relearning how to walk and retraining those nerves to fire again

Dillon Honcoop (host):
So what was it? It wasn’t this Guillain-Barré thing?

Jessica Newhouse (guest):
No. They say that it was a … How did they put it? They said it was a conversion disorder. So that for some reason, there was some stress or trigger that triggered my brain with the excess stress that my brain couldn’t handle. My brain, instead of just saying, “Hey, I’m really stressed, I’m really anxious,” it says, “No, we’re just going to quit doing this function.” Apparently it can happen with walking. If people get super stressed, they can go blind with conversion disorder.

Dillon Honcoop (host):
Really?

Jessica Newhouse (guest):
It’s just this unexplained chemical but physical miscommunication.

Dillon Honcoop (host):
Is it super rare?

Jessica Newhouse (guest):
I don’t know if it’s super rare. I mean, I guess it’s not rare because at St. Luke’s where I was at, they have a whole unit for conversion disorder.

Dillon Honcoop (host):
Really?

Jessica Newhouse (guest):
It’s not like they see one every day, but …

Dillon Honcoop (host):
So had you been under a huge amount of stress? Or was it something to do with pregnancy, or …

Jessica Newhouse (guest):
I think the only huge stress at that point was contemplating, “Okay, I might have to have major spinal surgery when I’m pregnant.” I think that was a huge part of it. I don’t want to cast blame or anything, but I think a lot of it was work, too. You’re trying to … with a … Gosh, what was he? One and a half at that point? A one-and-a-half year old an then trying to raise him and balance family and work. Then you’ve got your own structural anomalies that you’re trying to handle, and yeah.

Dillon Honcoop (host):
So yeah, what was going on … I mean, you say work. That means the farm.

Jessica Newhouse (guest):
Right, the farm.

Dillon Honcoop (host):
What was going on at the farm at that time?

Jessica Newhouse (guest):
Oh, what isn’t going on? Well, it was right after the blizzard, so that was all right around the beginning of February, so it was right after that big blizzard, freak snowstorm that we had, so we were handling that. A lot of it was a lot … Our dairy farm is … How do I correctly phrase this? We are the longest continually family-run dairy in the Yakima Valley. 101 years now, maybe it’s 102. So I think my husband and I feel this huge pressure to do what we love but also maintain this farm that has lasted for so long. We really like to call it a legacy farm, not that we like to tout ourselves, but …

Jessica Newhouse (guest):
So yeah, the farm itself, I think, is in a little bit of a transition with the owners currently reaching an age where they’re … I don’t think talking about age or potential retirement is comfortable for anybody.

Dillon Honcoop (host):
Yeah, for sure.

Jessica Newhouse (guest):
So I think it’s this situation where we’re needing to navigate that, and what happens to the farm because of that. Meanwhile, we keep going and we keep doing what we need to do.

Dillon Honcoop (host):
Does that freak you out?

Jessica Newhouse (guest):
It does. It does. Sometimes it feels like this David and Goliath kind of situation. You feel like you’re kind of sitting here going, “Okay, I really like cows. I really like to milk cows. I really like being a dairy farmer.” And then you look at this oncoming wave of, okay, there’s societal pressures, there’s economic pressures. Does what I see for the farm jive with what the current owners see for the farm, and how do we navigate this and find a balance with those and then see at our current size, will we be able to survive with everything getting more expensive? It’s a whole host of things.

Dillon Honcoop (host):
So how does the arrangement work with the owners, and how did you guys … You and your husband, you’re both involved with the farm, right?

Jessica Newhouse (guest):
Yes. Yeah. He’s more of the handyman. He’s not purely a handyman, but he … If anything breaks, that’s usually … If one of our employees come to me and says, “Hey, this is broken,” if it’s not a simple plug and go, I call him and he goes and fixes it. He’s really technically savvy. I am human resources and then cow records. So basically, anything clerical for the farm with the exception of payroll and taxes, that’s me. I like to get out with the cows more, as much as I can, but all the-

Dillon Honcoop (host):
If you do, what do you do with the cows?

Jessica Newhouse (guest):
We move cows. I basically help train our employees how to understand how a cow sees her world and be able to effectively communicate with them.

Dillon Honcoop (host):
You can talk to cows?

Jessica Newhouse (guest):
Well, not talking. But, I mean, you can. I mean, I call them … So whenever I move cows, like if I’m helping some guys milk in the barn, I usually call them sis or mama. Because being a mom, I understand. But yeah, no, a lot of it is understanding how she sees … so how she literally sees and how she hears her world and paying attention to those physical cues for her. Because you can move … And it’s all about asking a cow how to move. You’re not telling, you’re not demanding. You are asking her, and just by standing there with your hands in your pockets and if you’re just paying attention to how she’s using her senses to view her world, you can ask her to do things and she’ll do what you would like her to do.

Dillon Honcoop (host):
Like move.

Jessica Newhouse (guest):
Yeah, like move forward or move backwards. It’s all about applying … just your presence next to her, if positioned correctly, invokes pressure on her “bubble.” Every cow as this comfort bubble, and if you move-

Dillon Honcoop (host):
Every human does, too.

Jessica Newhouse (guest):
Yeah. Some are larger than others.

Dillon Honcoop (host):
Some are a little too small, the close talkers.

Jessica Newhouse (guest):
Right. I know a couple of those.

Dillon Honcoop (host):
Are there cows that are like close talkers?

Jessica Newhouse (guest):
Yeah. Some cows are like, “Hey, I’m going to share my opinion with you,” and others are like, “Nah, you stay over there. We’re good.”

Dillon Honcoop (host):
So how did you get to be in this position on this farm? It’s not your farm. You don’t own it.

Jessica Newhouse (guest):
No, no, no.

Dillon Honcoop (host):
So how did both you and your husband end up there?

Jessica Newhouse (guest):
Well, my husband’s been … if he were here, he would probably correct me … but I think since he was 10 he was working on the farm. I don’t know when he started getting paid, but I know that he started working on the farm …

Dillon Honcoop (host):
I know how that goes.

Jessica Newhouse (guest):
Yeah. So he’s been working on the farm since he was a kid and we actually met up at WSU in Pullman. I grew up in Portland. I like to call it the concrete suburbs, where your neighbor was literally close talking right next to you, you lived that close with each other.

Dillon Honcoop (host):
So you didn’t grow up on a farm.

Jessica Newhouse (guest):
Absolutely not. No. And I never thought I would end up here, but I love it. I absolutely love it.

Dillon Honcoop (host):
So you meet at WSU.

Jessica Newhouse (guest):
Yes.

Dillon Honcoop (host):
You meet this farmer guy who’s now your husband, and how does it go from there?

Jessica Newhouse (guest):
Oh gosh. We knew each other in our Animal Science 101 class. We were at the sheep lab and there’s this pen with this one ram, which is a male sheep, for lack of a better term. And so they asked for two volunteers and he hops in … and I feel so bad saying this, but he hops in and I’m like, “Man, this guy needs help.” So I just hop in there with him. You have to understand, I had sat in the front of the class for all the lectures. He was in the back making wisecracks, just kind of paying attention, and I was like, “Okay, I’m going to go in and help this guy.”

Jessica Newhouse (guest):
So we get in the pen … and I don’t know whether you want the PG version or whether you want the little more scientific analytical version of this. Anyway. So the lab director says, “Do you know what you’re doing today?” And my husband says, “No, you haven’t told us yet.” And that’s when I knew. I was like, “This guy’s quick. He puts things together really fast in his head.” And he said, “Well here, take this tape measure.” So he gives my husband the tape measure. Meanwhile, this ram is still standing here. And I can see the writing on the wall, what we’re doing, and my husband takes the tape measure, he’s like, “So what are we going to do?” And the lab leader says, “You’re going to measure the reproductive efficiency of this ram by measuring his testicular circumference.” I’m like, “Okay, we’re doing this.”

Jessica Newhouse (guest):
And so my husband … my non-boyfriend at the time … looked at the tape measure and looked at me and then just without a word hands me the tape measure.

Dillon Honcoop (host):
So you didn’t even really know each other at all?

Jessica Newhouse (guest):
No, we didn’t know each other at all. We knew of each other, but we didn’t know each other.

Dillon Honcoop (host):
And here you are about to measure a sheep’s … together.

Jessica Newhouse (guest):
Yeah, private parts. And he looks at the tape measure, looks at me, and without a word just hands it to me. And I’m like, “All righty. I guess we’re doing this.” So he basically then volunteered to just hold the ram, make sure he wasn’t going anywhere, and I got on my hands and knees and did the dirty work. Then I think it was either that day or the next day that he knew some people that lived on my floor in the dorm and he brought over a Costco lasagna and I kind of crashed their party, and then we just started hanging out from then on. Then, gosh, over time it evolved into … He started working at the Dairy Center at WSU and then I quickly followed suit and started working there. Then he started living there in the apartment above the parlor, so when I would finish with calf chores and it was so cold in the winter, I knew I had a place. I was like, “Okay, I can go upstairs and I can cuddle and get warm before my first class.” So there were perks to that.

Dillon Honcoop (host):
This is before or after you were official?

Jessica Newhouse (guest):
We were dating at the time.

Dillon Honcoop (host):
Oh, okay.

Jessica Newhouse (guest):
We were officially dating. It was Facebook official. But no, so … gosh. So then we worked there together and then we got engaged a year before we graduated. At that time, we both … I think it was kind of unspoken at first that we were going to come back to the dairy. He kind of told me after we started dating, like, “Hey, my family has a dairy farm.” And by that time, I knew that I wanted to be in dairy. I didn’t go to WSU thinking that I was going to be in dairy. When I was growing up, I always felt more connected with animals than I did with people. Not that I’m not a people person, I love people, but I just felt like I had a stronger comfort level with animals.

Jessica Newhouse (guest):
So I knew from early on that I wanted to go to vet school, and my dad and my uncle and my grandpa all went to Oregon State, and my personality is, “Oh, well if you guys are all going to do that, I’m going to do the exact opposite. I just need out. I need to go somewhere else.” And so on an offhand comment, somebody had said, “Oh, WSU up in Pullman has a great vet school.” I’m like, “Sold, sign me up. Go.” And it was the drive up there when I was going to move up to the dorms that I realized, “Oh, there’s nothing out here.” I’m like, “What did I do?”

Jessica Newhouse (guest):
But I moved in and I was so naïve in a way. We started classes and I was like, “I’m going to work on cats and dogs.” If, by all means, that’s what you want to do and that’s what you want to go to vet school for, awesome, super. WSU’s a great place for it. But then the … I guess I should have gone the biology route maybe if I-

Dillon Honcoop (host):
Because you started getting into the science.

Jessica Newhouse (guest):
Yeah, because we went into animal science and I think one of the first labs that we did was at the dairy farm there in Pullman and I don’t know, I just got hooked.

Dillon Honcoop (host):
So when you say, “the dairy farm,” that’s WSU’s?

Jessica Newhouse (guest):
WSU has a dairy farm, not Dairy Center. Yep.

Dillon Honcoop (host):
And so that’s where students run the whole thing, basically told.

Jessica Newhouse (guest):
Basically, yeah. It’s-

Dillon Honcoop (host):
Learn the trade and try different stuff and …

Jessica Newhouse (guest):
Yeah, yeah. It’s a Dairy Center that WSU has had for … oh gosh, I don’t know how long. Decades. And then the milk from all of the cows at WSU goes to the creamery there on campus, so they make …

Dillon Honcoop (host):
So that-

Jessica Newhouse (guest):
… Cougar Gold cheese and the Ferdinand’s ice cream and all that good stuff.

Dillon Honcoop (host):
Somebody hasn’t had Cougar Gold before.

Jessica Newhouse (guest):
Who? You?

Dillon Honcoop (host):
No, I’m saying if someone has.

Jessica Newhouse (guest):
Oh, if someone hasn’t.

Dillon Honcoop (host):
They need to go out and find themselves … I think you can order it online or something.

Jessica Newhouse (guest):
You can order it online.

Dillon Honcoop (host):
You got to try that.

Jessica Newhouse (guest):
Yeah. I want to-

Dillon Honcoop (host):
Stuff is incredible.

Jessica Newhouse (guest):
I want to say we actually … In the dorms, you have this dining hall account, and if you have any surplus at the end of the year, it goes poof, it disappears, or you can use it up. All the sudden, my boyfriend at the time, my now husband, comes in and he’s like, “I bought 16 cans of Cougar Gold.”

Dillon Honcoop (host):
Wow.

Jessica Newhouse (guest):
And we still have them in our fridge six, seven years later, so they age really nice.

Dillon Honcoop (host):
Yeah, what’s it like-

Jessica Newhouse (guest):
So if you want a can before you leave, you can.

Dillon Honcoop (host):
What’s it like after it’s aged that long? Does it get sharper and sharper?

Jessica Newhouse (guest):
I think so. I think a little bit. I think it depends on what variety you’re putting in there that’s in the can. I don’t know if Crimson Fire, which is a more spicy version of one of the cheeses that they make … I don’t think it gets spicier. I think it just gets more sharp, but it’s really good. It’s really good.

Dillon Honcoop (host):
So going way back to the health stuff, you had this nerve thing going on. They figure out it’s this … Now, what was it called again?

Jessica Newhouse (guest):
They figure out that it’s not Guillain-Barré.

Dillon Honcoop (host):
Right it was a-

Jessica Newhouse (guest):
And that it was the conversion disorder.

Dillon Honcoop (host):
Conversion disorder.

Jessica Newhouse (guest):
Yes.

Dillon Honcoop (host):
Was there any risk to your still-in-the-womb baby at that point?

Jessica Newhouse (guest):
No. No, that was purely just me.

Dillon Honcoop (host):
So what were they saying about the pregnancy at that point? Everything was good?

Jessica Newhouse (guest):
Yeah, she was doing fine. And so after spending two weeks up in Spokane, came home and they said, “Oh, well this should never happen again,” and I’m like, “Excellent, great. Cross that off the bucket list.”

Dillon Honcoop (host):
Yuck.

Jessica Newhouse (guest):
And so we come home and just get back to work and doing everything, and she was due in July, I think. Then I went in … Fast forward months and months and months and our daughter ends up showing up six weeks ahead of schedule. Our big thing at that point was that her lungs were well enough developed that she could breathe on her own. And Lord almighty, did she come out screaming. So that’s when I knew. I’m like, “Okay, lungs are good. I don’t know what else is wrong, but lungs are fine.”

Jessica Newhouse (guest):
So yeah, she was on room air. She didn’t need supplemental oxygen at all. Her main hurdle in getting released from the NICU was just learning how to eat. She was in a huge rush to get here, and then we spent 44 days up in the NICU. Month and a half.

Dillon Honcoop (host):
44 days in the hospital.

Jessica Newhouse (guest):
Or jail, depending on how you want to look at it. That is one of the … yeah, one of the hardest things.

Dillon Honcoop (host):
What was that like? That has to be brutal.

Jessica Newhouse (guest):
Brutal, brutal. It was hard for me and it was hard for my husband, too, because she just wasn’t real. She’s real to the point where you’ve had your baby, they let me hold her for a couple minutes before they had to take her to the NICU, and then I could hold her afterwards, but she just didn’t feel real. I mean, you prep your home and you think, “Oh, the crib’s ready, the sheets are on it, everything’s ready to go,” and you have your baby and then you come home and your baby’s not here. And you’re just sitting here going, “Wait, where’s my baby?” And it was hard-

Dillon Honcoop (host):
So she was in the NICU …

Jessica Newhouse (guest):
Correct

Dillon Honcoop (host):
… in Tri-Cities 45 minutes away, and you were having to come home.

Jessica Newhouse (guest):
Yeah. I would go every day. I’d try to be there for .. I would take our son to daycare, and that’s where he normally went so that I could go to work. I would take him to daycare, drive 45 minutes to go see her, be there for two or three feedings, and then be back in time to pick him up and then come home, and then do it all over again 44 days in a row.

Dillon Honcoop (host):
Who was covering all your stuff on the farm?

Jessica Newhouse (guest):
My husband. It got him out of harvest equipment. He got to be the office lady for a little bit. He liked it. But-

Dillon Honcoop (host):
And who took care of the harvest equipment, then?

Jessica Newhouse (guest):
Our dairy’s a unique situation where we dairy, but we also do custom harvesting. So for our own cows, we harvest 1000 acres randomly dispersed throughout the area, and it grows corn, we grow alfalfa, we grow triticale. I don’t think we grow any other form of grass. And so we do that. In spring and in fall, we have to harvest our own feed for our own cows, milk cows day in and day out. There’s no seasonality in that. And then we do custom harvesting for other farms, too.

Dillon Honcoop (host):
So your daughter was born super early, but that wasn’t it for 2019 and its health issues for you, right?

Jessica Newhouse (guest):
No, no. So-

Dillon Honcoop (host):
The punches kept coming.

Jessica Newhouse (guest):
Yeah, yeah. It was crazy. When she came home, I did a few weeks with … I think I was home with our son for two, maybe three months. He was actually coming to the dairy with me and I would actually clear off a bunch of records off my desk and he would sit in his little chair on my desk. And talk about … I have a boss. I mean, my boss is my father-in-law because he’s the owner. But talk about somebody staring at you being like, “Are you going to get your work done today?” A two month old just kind of doing nothing, staring at you. But he ended up going to daycare so I could work full time, and so with our daughter being technically a preemie … a healthy preemie, but a preemie … I stayed home with her for a few weeks, and then I was like, “I need to get back to work. I can’t do this. I love you but I need to get back to the cows.”

Jessica Newhouse (guest):
So then we went back to work and I started having a lot of pain that I had had after our son was born, a lot of the nerve pain and a lot of pain right in my hip. I was like, “Great, this pain is back.” And going backwards, after my son was born, they found that my lowest lumbar vertebrae is compressing the inner vertebral disc … kind of the spongy cushion that it shares with my sacrum … and so that disc was pushing on my sciatic nerve, causes the sciatica. So I had-

Dillon Honcoop (host):
Not a nice thing, if anybody’s experienced that kind of pain.

Jessica Newhouse (guest):
Yeah, no, it’s like fire just running through your legs. So I had an epidural steroid injection for that, which relieved the pain, and then I got pregnant. Then with the limited real estate of the human body, everything kind of went, “Okay, we’re going to stay in this position because we have to carry a baby.” So then when our daughter was born, everything had more room to relax and loosen, so then all that pain started coming back. So I had another X-ray done, thinking that we would have another injection, only to find out that my scoliosis has gotten a lot worse, which opened a whole other host of issues.

Dillon Honcoop (host):
Now, scoliosis, that’s something you find out you have when you’re a kid, right? If I remember.

Jessica Newhouse (guest):
Yeah.

Dillon Honcoop (host):
I think it was fifth grade, they were doing scoliosis screening …

Jessica Newhouse (guest):
Yeah, and see, they never-

Dillon Honcoop (host):
… and this awkward thing where you had to take your shirt off and they had to look at your back and it’s like, okay.

Jessica Newhouse (guest):
Yeah. I think thy gathered everybody up in the gym for that and they’re like, “Hey, everybody …” obviously boys with boys and girls with girls. But I had been complaining of really low back pain. Usually it’s not symptomatic and you start noticing a difference in shoulder height or a difference in where your waist falls compared to your left side versus your right side. And if you bend over, typically you have what they call a rib hump, which is … So scoliosis is really a three-dimensional problem. It’s where the vertebrae that make up your spine curve, and then they also twist and rotate, so it’s a three-dimensional issue. The rib hump comes from the third dimension, which is the twisting of your vertebrae. So as your vertebrae twist off center, they rotate and twist your ribcage off center, which makes it look like a hump on your one side.

Jessica Newhouse (guest):
We found out when I was in sixth grade, and at that time the curves were not bad enough that they wanted to do surgery right away, so I wore this rigid torso brace for all summer. Still insisted on doing horse camp, so I was riding horses while wearing this rigid torso plastic brace. But despite all that, my curves kept getting worse, so that’s when they said, “You’re going to need surgery.”

Dillon Honcoop (host):
What was that like at 12 years old, to have that?

Jessica Newhouse (guest):
I was actually, coincidentally, having this discussion with my mom last night as I’m prepping for this next surgery. I don’t know how much you can really tell a 12 year old at that point. You don’t want to keep them completely blind from the situation because it’s their body and they have a right to know, but I remember thinking, “I’m getting filtered answers to my questions because they don’t want to scare me.” And I’m like, “Well darn it.”

Dillon Honcoop (host):
Were you scared? Was there any sort of fear with that?

Jessica Newhouse (guest):
I think there was. I think it was the unknown. In a way, being naïve and not knowing what it was going to be like on the other side was kind of a blessing, too.

Dillon Honcoop (host):
Totally.

Jessica Newhouse (guest):
I think at first … I remember being in the car with my mom when they diagnosed me and we were headed home, because I hadn’t been to my pediatrician for years because I was so healthy. And that’s, I think, my parents’ one big regret is they were like, “We should have been taking you in even though you weren’t sick. We should have been taking you in for yearly checks.” It just wasn’t something they thought of. But I remember being in the car when I was first diagnosed and saying to my mom, “All the kids are going to make fun of me.”

Dillon Honcoop (host):
That was the second thing I was thinking about, was first being scared about it and secondly, I remember being so painfully insecure at that time in my life.

Jessica Newhouse (guest):
Oh, going into middle school.

Dillon Honcoop (host):
It’s just brutal.

Jessica Newhouse (guest):
Leaving sixth grade … I mean, this was at a time where I was leaving elementary school and going into middle school and I was like, “Yeah.” Then all of a sudden this happens and I’m like, “Oh, wait.” When you see these subtle differences that scoliosis gives … unless it’s really severe and really progressive, really fast … it’s hard to notice. Unless you know what you’re looking for, it’s hard to notice. So it was one of those situations where I’m sure looking back on it, once I knew that I had it and I stared at myself in the mirror, I’m like, “Oh, this is so obvious. Everybody’s going to see it.”

Dillon Honcoop (host):
Right, because you’re keyed in on it.

Jessica Newhouse (guest):
Right, exactly. But yeah, I was talking with my mom last night and gearing up for this next surgery. I was thinking, “Do you remember me being scared at all that morning going into it?” She’s like, “No, you were really quiet. You were just kind of like, ‘Okay, if we got to do this.'” I mean, there was an option not to do it, but for my long-term health, there was no option. And in surgery, they are … I don’t know if this is a correct term, but filet would be a good term. I mean, my scar runs from … depending on where your curve is, it runs from the base of my neck to about to where my waist is, and they basically open and remove part of the bony projections on your individual vertebrae to make room for these rods, these titanium rods that stretch from, like I said, the base of my neck to about my waist.

Jessica Newhouse (guest):
And they put screws in your vertebrae with hooks and then … It’s so medieval describing this, but have these rods attach to these hooks to force your spine to straighten. Then they took part of my iliac crest … which is the top portion of your hip … made this kind of paste or jelly, and then basically stuffed it in between all those vertebrae.

Dillon Honcoop (host):
Really?

Jessica Newhouse (guest):
To encourage those bones to fuse together into one long column of bone, essentially. So by the end of that, I think that surgery was 10, 11 hours long and I was two inches taller getting wheeled out as opposed to going in.

Dillon Honcoop (host):
Wow.

Jessica Newhouse (guest):
And then between 2003 and 2019, my lumbar … so the curve unfused beneath my current hardware … has gone from 20 to 40. So we’re a little back to where we started, maybe a little worse.

Dillon Honcoop (host):
And that’s what’s been causing you so much pain?

Jessica Newhouse (guest):
Yeah.

Dillon Honcoop (host):
What’s the pain like?

Jessica Newhouse (guest):
Oh gosh. It depends. I mean, the sciatica is constant. With more aggravated kind of activities … so bucking hay and moving cows and milking cows … I know that I’m going to hurt later.

Dillon Honcoop (host):
Are your legs feeling like they’re on fire right now sitting here talking?

Jessica Newhouse (guest):
Oh yeah. Yep.

Dillon Honcoop (host):
Really?

Jessica Newhouse (guest):
Yeah. And it’s a different kind of pain sitting versus standing or standing versus walking. Essentially, the only pain-free avenue that I have is laying down watching Netflix. So …

Dillon Honcoop (host):
Well, at least there’s that.

Jessica Newhouse (guest):
Yeah, there’s that.

Dillon Honcoop (host):
But seriously, you’re a pretty happy person most of the time when I’ve seen you. If I was in pain all the time, you wouldn’t want to talk to me because I would be so just grumpy and angry all the time.

Jessica Newhouse (guest):
Oh, my wick is short. And that was kind of one of our reasons for doing this surgery now. My husband was like, “This is not long term, not sustainable.” The pain already limits me in what I physically can do, and just when you’re in pain, you’re crabby. You’re just not happy. I mean, you’re happy but your tolerance for different things gets shorter and shorter. At this point, it’s a self-preservation technique. We know that unless this new fusion happens, my spine will continue to do wild and wonky things come heck or high water. That’s just the nature of the beast. And so if I know it’s only going to get worse, why not go through three or four months of trial and tribulation to solve the problem once and for all.

Dillon Honcoop (host):
Well, that’s what I was going to ask. How bad is it going to be?

Jessica Newhouse (guest):
I’m hoping that the pain will be less than the first time. I remember waking up delirious from pain meds the first time, screaming at my parents, “Take them out, take them out, take them out,” because it’s like you’re being stretched. Your body is forced to being stretched. So I’m hoping that it is better this time. I would hope that pain mitigation in hospitals has come a long way in 16, 17 years. But yeah, it’s going to be around three to four months of no bending, lifting, or twisting. So anything as far down standing up or sitting down as far as I can reach versus as far as I … in both directions, that’s what I’m going to be limited to, which means no picking up my baby off the floor, no dishwasher.

Dillon Honcoop (host):
Will you be able to hold her at all?

Jessica Newhouse (guest):
I’ll be able to hold her if somebody gives her to me. I’ll basically sit here and say, “Hey, could you hand me my baby, please?” Which will be hard. But I would rather do this when the kids won’t remember, so that when they get older and they want me to teach them soccer or swimming or anything like that, that I’ll have limitations but I’ll be pain free.

Dillon Honcoop (host):
Are there risks going into this surgery?

Jessica Newhouse (guest):
Oh, for sure. For sure. Unlike my first surgery, this surgery will involve removing the cushion, the gel-like cushiony discs between each vertebrae. And so to do that, they have to go through the front, so anterior through my belly. The risk with that is that your aorta and your vena cava, the two largest veins and arteries in your body, lay right on top of your spine right in that area. So there’s a big risk of you can bleed out and you can die.

Dillon Honcoop (host):
Like if they make a wrong move and-

Jessica Newhouse (guest):
If somebody had one too many cups of coffee that morning and they get a little jittery and …

Dillon Honcoop (host):
You laugh, but that’s scary.

Jessica Newhouse (guest):
What can you do, though? What can you do? I’m trying to look at this … I am a firm believer that your attitude going into something like that is a huge determining factor for what your success is afterwards. If I go into this thinking, “My life is over. I’ll never be able to do this and do that,” then I’m going to come out a victim and I choose not be a victim. Will I have limitations? Yeah. Are they insurmountable? Well, I’m pretty sure I won’t be able to paint my toenails for the rest of my life, but I-

Dillon Honcoop (host):
Really?

Jessica Newhouse (guest):
Yeah. I mean, all of my bending … because I will be extending that metal in my back all the way down to my pelvis, and then six-inch screws in each side of my pelvis to preserve my hips … my bending will be limited to basically a deadlift. I will be deadlifting everything for the rest of my life.

Dillon Honcoop (host):
What’s that going to mean for the farm and what you do on the farm?

Jessica Newhouse (guest):
I don’t know. I don’t know. I mean, a lot of my job right now is being behind a desk, so I don’t think it’ll change that aspect as much. I think I will have more of a … like we were talking about, bubbles. I think I’ll have a bigger bubble around myself as far as, okay, I need to protect myself in these certain situations, like-

Dillon Honcoop (host):
Like if you’re out with the cows?

Jessica Newhouse (guest):
Yeah, if I’m out with the cows or if I’m in a pen with cows, I probably won’t be letting myself shimmy between a cow and a fence really fast. I need to protect what I’ve worked so hard to have. My husband and I call cows … they’re like giant cats. They’re really, really curious. Cows are so interesting because they’re curious yet they’re timid. I just love cows. I’m such a nerd. I just love cows.

Dillon Honcoop (host):
When did you realize that, that you loved cows …

Jessica Newhouse (guest):
Oh man.

Dillon Honcoop (host):
… that you were a dairy farmer? Here, a kid who grew up in the suburbs of Portland.

Jessica Newhouse (guest):
Oh man. It has to be when we first visited the dairy farm at WSU. My first very vivid dairy memory was we would always go to church on Sunday and then we’d go grocery shopping. It was, like, a block away. So we’d go and get our groceries, and I always knew when we were getting to the dairy aisle, not because I saw the milk case in the dairy section, but above the milk case, there was this mural of these green hills and a red barn and a nice, sunshiny sky, which is awesome, and these cows. Then there were these cow butts above the milk case and the tails would wag. And so my first very vivid dairy memory was, “This is where milk comes from.” Yeah, the cows are right there and it just plops … As a five year old or whatever, you’re like, “This is where milk comes from.”

Jessica Newhouse (guest):
It’s just so funny to think that … Oh man. Do I have to admit how old I am? However many years later that I went from consumer to producer and consumer. So it’s awesome.

Dillon Honcoop (host):
You see you doing this for the rest of your life?

Jessica Newhouse (guest):
Yeah. Lord willing. It’s hard. It’s hard right now. There’s a lot of pressures from a lot of different angles that make it hard.

Dillon Honcoop (host):
How many cows do you guys have?

Jessica Newhouse (guest):
Right now, we milk about 850. We have right around 150 dry cows, so cows that are about two months away from calving. We give them a two-month break from producing milk, just to let them recharge and reboot their batteries and that kind of stuff. Milk 850, 150 are dry. As far as replacements … So our herd of heifers, so any calf that’s an hour old up to a heifer who isn’t producing milk yet that’s just about to have her first baby, we have probably about 1000 head. It’s a year-round, day in, day out, keep on keeping on kind of system, so …

Dillon Honcoop (host):
What about your kids? If things continue to go … I would say well, but I know how the good days and bad days all the time with farming. If things continue to go forward with the farm, are you going to encourage them to do that?

Jessica Newhouse (guest):
Oh, for sure. For sure. I don’t think that my husband had any outright pressure to come back to the farm. I think both of my in-laws made it very clear to him, “We want you to go to school. We want you to discover what your calling is, and if it happens to be the farm, then great. Come back.” But I think he for himself felt a very strong pull to come back to the farm.

Dillon Honcoop (host):
So he’s passionate about it.

Jessica Newhouse (guest):
Oh, for sure. Yeah, yeah, for sure.So I think with our kids … We haven’t really talked about that. We’re just trying to survive toddlerhood. It’s-

Dillon Honcoop (host):
I hear that. I have-

Jessica Newhouse (guest):
That is a day in, day out, keep on keeping on.

Dillon Honcoop (host):
I have toddlers.

Jessica Newhouse (guest):
Yeah. It’s crazy. But no, we would definitely … I think our goal with our kids is to encourage hard work. I feel like going through that is one of the huge differences I see in my husband and I. He grew up working, I did not. I got my first job when I was 15. He had already been working for five years. He was already saving up money for his first car. There’s just regional and for whatever reason differences in how kids are raised. I am so thankful for how I was raised with my parents, but in a way, I wish I could do it all over as an ag kid. There’s just such a hardworking, down to earth work ethic that I admire, and that even though I did not grow up an ag kid, I strive to have that for myself and for my children.

Jessica Newhouse (guest):
It’s not like you go to school, you come home, and you work until 11:00 at night and then you go to bed and then you go to school. I think you gain a lot. I think you gain a lot of, “Okay, I am earning my way. It’s not being given to me.” And that’s not to say that non-ag … I’m not trying to say that non-ag kids get things handed to them, but you value things so much differently when you know the work that you put into it. It’s like in going to college, my husband had to pay for 50% of his college tuition, so he was working. For me, my parents had saved some funds ever since I was born and we used those, and then we took out loans, so then I had student loans to pay.

Jessica Newhouse (guest):
Looking back on it, I wish I would have paid for part of my way through school because I don’t feel like in the mornings when I had a 6:00 class, I was like, “Ugh, I can catch up on it later. No big deal.” Whereas my husband, he’s like, “No, gosh darn it. I’m paying for 50% of my education. I need to go to that class.” So I think there’s a huge value in working for what you have. I wouldn’t underestimate it or undervalue it for anything, not at all.

Dillon Honcoop (host):
So you don’t long to move back to the city?

Jessica Newhouse (guest):
No. And I know that it is for … I mean, a lot of people are drawn to it. It’s interesting to see Portland now. I grew up in Portland. It’s interesting to see Portland now from this perspective. We drive through the Gorge to go visit my parents. They still live in Portland. We drive through the Gorge. We start getting a little white knuckled because we know the traffic’s coming and we’re like, “There’s so many people. There’s so many cars.” I don’t know. I like having my space, my wide open space, and it’s just so … I feel like I can breathe here. Meanwhile, my dad, when I told him when I was back in school … my dad was like, “You’re going to do what?” He’s like, “I raised you in Portland. What happened? Why?” And I’m just like, “I don’t know. I’m just following what I feel is right and this is what I love.” He’s like, “I just don’t get it. I don’t understand. What did I do wrong?” And I’m just sitting here going, “I don’t think you did anything wrong. I think we’re fine.”

Dillon Honcoop (host):
So were they not supportive when you decided you wanted to …

Jessica Newhouse (guest):
I think they didn’t-

Dillon Honcoop (host):
You marry this dairy farm kid and move to the country?

Jessica Newhouse (guest):
I think they didn’t understand. I think they’ve always been supportive, but they didn’t understand.

Dillon Honcoop (host):
Well, thank you for opening up and sharing a bit of your story. Good luck to you, too …

Jessica Newhouse (guest):
Thank you.

Dillon Honcoop (host):
… with the whole surgery thing.

Jessica Newhouse (guest):
Thanks. Thanks. We’re going to take it as it comes and it can only get better.

Dillon Honcoop (host):
And hopefully it goes smoothly …

Jessica Newhouse (guest):
Oh yeah.

Dillon Honcoop (host):
… and the result, you heal up and you have as much movement as possible and you don’t have to worry about these things anymore, right?

Jessica Newhouse (guest):
Yeah. I might have gotten myself out of bucking hay for the rest of my life, but I’ll still be there.

Announcer:
This is the Real Food, Real People podcast. These are the stories of the people who grow your food.

Dillon Honcoop:
Jessica is just so tough. Seriously, I couldn’t do what she does and I am really inspired by her awesome attitude with everything she’s had to deal with. Thank you for joining us this week, and make sure to subscribe to Real Food, Real People on whatever platform you prefer to get your podcasts. Also, check out realfoodrealpeople.org and feel free to reach me any time by email, dillon@realfoodrealpeople.org.

Announcer:
The Real Food, Real People podcast is sponsored in part by Save Family Farming, giving a voice to Washington’s farm families. Find them online at savefamilyfarming.org.

Jiwan Brar & Paul Sangha | #007 01/27/2020

Their families came from India and made a life for themselves growing raspberries and blueberries here in Washington. Cousins Jiwan Brar and Paul Sangha talk with Dillon about the struggles, the triumphs, and the importance of family, community and heritage.

Podcast: Play in new window | Download

Transcript

Paul Sangha:
The reason why I say it was tough was because there were people that did understand that I looked different and it was a bit difficult because people had their opinions and they like to voice those opinions.

Speaker 2:
This is the Real Food, Real People, podcast.

Dillon Honcoop:
Their families came from India to the US just a few decades ago and they’ve made a life for themselves farming raspberries and blueberries here in the Pacific Northwest. This week on the podcast, I talk with Jiwan Brar and Paul Sangha, both young berry farmers who grew up in my neighborhood doing the same farming that my family was doing, but with an entirely different cultural backstory, well, at least in some ways. As you’ll hear in our conversation, although our heritage is from opposite sides of the globe, our immigrant families, mine from the Netherlands theirs from India, share so many things in common.

Dillon Honcoop:
I’m Dillon Honcoop. Thanks for joining me on this continuing journey to hear the real personal stories of farmers in Washington state that we call the Real Food, Real People podcast. Again, with Jiwan Brar and Paul Sangha today. When did you first think of yourself as a farmer? Have you always thought of yourself as that? Because you grew up like me with your dad farming.

Paul Sangha:
Right. Yeah, almost just down the road from you.

Dillon Honcoop:
Right.

Paul Sangha:
No, I’ve always considered myself a farmer. Definitely. [inaudible 00:01:39] politically right but I was a farmer at like five-year-old for sure. Just because I was on, you name the tractor, you name the piece of equipment. I was on it of course, just having fun at that time, but still working. So no, I’ve been a farmer my entire life, I’ve been involved in agriculture my entire life and I think it had a big part in just kind of continuing on through grade school and everything and going into everything, just simply watching my dad and how big of a part it was for him. It summed up being the foundation of our entire family and for me after dad kind of later in went into retirement. We do other things outside of farming now, but that’s one thing we’ve never let go because it’s just such a big part of the pillar that we stand on and will help provide everything we do. I’ve been a farmer definitely entire life.

Dillon Honcoop:
What about you Jiwan? When did you start like thinking of yourself as that? Because you’ve kind of always been into it too, right?

Jiwan Brar:
Same thing basically my entire life. I grew up on a farm day one, just anything I could do help out, hang out. I just wanted to be out there with my dad and that was the biggest thing where I just had that connection with him and… since day one. And then now I really got into it after high school. I got more and more involved into it and up till now I consider myself more of a farmer now than I was back then.

Dillon Honcoop:
Now you’re going to school, right? To continue in agriculture to do even more stuff, right?

Jiwan Brar:
Yes, that’s right. So I’m going to school to get a degree and my goal is to become an agronomist, a crop advisor, that would be my goal.

Dillon Honcoop:
What about you Paul? I mean, we’re I think same class, like 2001 that you graduated high school?

Paul Sangha:
2002, so yeah.

Dillon Honcoop:
Oh two. So you’re younger than me?

Paul Sangha:
Yep, right after you.

Dillon Honcoop:
What did you do after high school?

Paul Sangha:
Well, right after high school, I continued education but I fell just headfirst right into our family business. At that point dad had started the first… Well sorry not the first but the first Indian American, I guess East Indian processing plant of raspberries and that quickly just enveloped me and my older sister really led us into kind of understanding what the business behind agriculture is and we got a good understanding of that. We were at that point, sitting on about dad was farming or we as a family were farming close to 250 acres at that time too and so it was a big undertaking. And I remember dad kind of told us, “All hands on deck right now because we all need to be involved in this.” And we definitely were and so I just say I went headfirst into that and just never looked back.

Paul Sangha:
And it developed into just something bigger and bigger that kept growing. I would remember even when I was 12, but definitely after high school and going to school and everything, I remember sitting in conference rooms with big buyers of big products. I remember sitting one time with the guys that do catalog and you know the companies that do that and…

Dillon Honcoop:
Like Breakfast Cereal.

Paul Sangha:
Breakfast Cereal guys and Kroger and these guys and now you think of them and you think, “Oh, it’s probably just a easy way to meet.” But then you’re driving hours and hours and sitting in a pickup truck and going to meet with them and it was a definite learning experience.

Dillon Honcoop:
What does it take to grow amazing blueberries since you guys are really… I guess you’ve instilled us some raspberries so we could talk about raspberries too but what makes for incredible blueberries?

Paul Sangha:
Want me to take this one or do you want to take it?

Jiwan Brar:
I think it has to do with our area where we live. Our environment takes our farmers, including myself and Whatcom County farmers, everyone’s committed, they’re passionate and I feel like that drive gives us a better product overall.

Paul Sangha:
I completely agree. My main focus to answer that question would just be the passion part. It takes passion. If there’s something about taking a baby plant of anything and planting it in the ground and raising that thing like a baby of your own and having it produced and getting excited about what it’s producing and the quality that’s coming out. If you don’t have that passion from within, then you won’t get the quality and it goes to show about this area. The quality that comes out of here is because of the passion that people have. And again, I get to visit a lot of different growers in a lot of different products, they’re all passionate about what they have. They’ll walk up and down their fields and everything and they know every inch of their ground and what is going on with their ground and they’re taking care of their product.

Paul Sangha:
Jiwan has got a lot of wisdom. I actually call Jiwan myself when I’ve got questions on any sort of programs that we need to be applying. But if he didn’t have the passion, he wouldn’t really be able to tell me. And a lot of people can just give their local agronomists a call and know what to do and put on and you show up once a week or once a month to do that but the guys that are there every day, which is what I see around here, that’s what gets us a quality that we have

Dillon Honcoop:
Jiwan, how did you learn all that stuff? Like, because you’re still in school to be an agronomist but you’re already doing a lot of this really.

Jiwan Brar:
That passion he’s talking about, right? Like that’s been there since day one. Just going to the farm with my dad picking up on things he’s doing, picking up on things that we talked to our agronomist about and just being in it. Driving through a farm in a nice pickup truck with the windows down just doing a lap around the farm, it’s not farming. The best thing for a farm as a farmer’s footsteps, right? Until you get out there and you walk the farm and you experience that, that’s the best and that’s where that comes from, right? That’s what makes our berries so good, you know? And for me, I’m a college student but just because I spend eight hours a day at college, it doesn’t mean I… I come home, I have to go walk around the farm. I can’t just come home and start studying.

Dillon Honcoop:
That reminds me even back to high school and how summertime you guys all had the same experience that I did too growing up in this community and with the family farms, you all grew up on family berry farms like I did. Summertime is like, that’s not a time to slow down or go on vacation.

Jiwan Brar:
No, that’s just…

Dillon Honcoop:
Who goes on vacation and especially in July, if you’re in raspberries a little bit later and blueberries,

Paul Sangha:
Oh boy. I don’t eve know, 35 years old. I’ve never had a summer. In those terms, I’ve never really had a summer but I wouldn’t have it any other way.

Jiwan Brar:
It was so weird like I feel like elementary, I’m like middle school it was kind of confusing for me I was like, I’d hear all my classmates who’d come and be like, “Oh, I just got back from Hawaii or I just got back from like Alaska fishing.” Or something like that and I’m like, “You do that in summer? You guys don’t pick berries?” Oh my gosh.

Paul Sangha:
Every single day during the season, we’re like 16 plus hours and it doesn’t just end when you start picking and turn the picker off or the harvester turns off, you just don’t go home. I mean there’s a lot that goes into the process of waking up the next morning and having everything ready and it’s 5:00 AM and then you’re… you know, midnight for us, especially for anything we do at the plant now and anyone else, I know that a lot of people around here they’re around their plants, they live there. When you’re sleeping on the couch there sometimes and during lot of those nights but I guess it’s part of what it is. It’s part of the industry and that’s where again, I say the word passion, not passionate about it? It’s hard to do it.

Jiwan Brar:
It’s hard to like picture a billionaire farmer, you know what I mean? Like some magazine because it’s just like everybody is… You’re doing it because you’re passionate and that’s the biggest driving factor.

Dillon Honcoop:
Do you ever stop and think, “This is crazy. I wish I could go to Hawaii in the summer time. I need to do something different.”

Paul Sangha:
I think every other day. Well, yeah you definitely think that. You think, “Oh man.” And I think that comes with any job. My sisters have moved on and my older sister lives in Seattle and she’s been in between LA and Seattle and she works the eight to fives and does really well for herself but she has the same thoughts. She grew up on a farm and she has that background, so she has that work ethic where she sticks to it and we talk kind of like what you’re mentioning now and we think like, “Man, do you think it’d be different if dad had just done like an eight to five and then we’d just gone to school and done our eight to fives and everything?”

Paul Sangha:
And it was, yeah, but then I don’t think we would have been happy at all. I’m talking to my wife now too, and my wife, her background isn’t anything in farming so she kind of had to learn on the fly when we got married and she definitely understands too that the happiness and joy that it brings to do this, of course you get to go to Hawaii. During the winter time, you can go, I guess we have to find selective areas that are warm in the winter because that’s when we seem to have time but…

Jiwan Brar:
Yeah, exactly.

Paul Sangha:
The happiness you find while you’re out there is like being in Hawaii all in itself, you know, when you’re out there. Not every day is all Hawaii sometimes it’s a little stressful too but you have your good times too.

Dillon Honcoop:
So talk to you guys, what’s the relation? You are cousins?

Jiwan Brar:
We’re cousins yup.

Dillon Honcoop:
Talk about the family background because I’m thinking about this, you say a lot of this has to do with how you were raised and your dad and growing up around him, same with you Jiwan.

Jiwan Brar:
Yes.

Dillon Honcoop:
And not just your dad, but your uncles and the larger family. Same with my background with my Dutch heritage people coming here, you folks also coming from India, that goes back generations of farming too, right? Farming, even back in the home country same with my Dutch family.

Jiwan Brar:
Oh yeah.

Dillon Honcoop:
You wonder how much that is just in the blood.

Paul Sangha:
Oh yeah, definitely. We’re both sons of immigrants, immigrant parents. When dad first came here, dad started a small little 10 acre raspberry farm and soon after when… Jiwan is my mom’s brother’s son, that’s how we’re related.

Dillon Honcoop:
Okay.

Paul Sangha:
And soon after when my uncle, Jiwan’s dad came here it was kind of a partnership without ever being an actual partnership because what you do is you work with family and you help family and that’s priority. So culturally, background in India, your proof and how you prove yourself there too is your land, how you work Atlanta and how you provide for your family. You’re an honest day’s work, that’s the way to sum it up. So that definitely traveled here with them and they knew what they wanted to do. They knew what they were good at, they knew that they could farm, they knew they could learn and that’s definitely what dad and our entire larger scale family did.

Paul Sangha:
Luckily there were no I guess iPhones or iPads and things back then and they didn’t have time to let themselves get distracted with anything so they definitely did put their head down and just kept working and grew and grew from there. But their family has been a big part. We’re still to this point, Jiwan has 500 acres at this point and it’s almost like a partnership without ever being on paper. But for us the family isn’t just directly us, the family is everybody. And that includes even far away, aunts and uncles. When they’re here, they are helping out or we’re traveling other places to help them and make sure they succeed. Again and that comes back from this area and where we grew up. There’s a mentality out here, just like you’re mentioning a completely different background back in the day generations ago but still we have that help each other mentality.

Jiwan Brar:
Help each other mentality where real farmers, real family, right? Real family farmers.

Dillon Honcoop:
What made your families decide to come here of all places that they could have gone? And why into fruit farming raspberry and now blueberry farming too? I mean, what was the background in India? If there’s farming background in your family, what kinds of things were they farming there?

Paul Sangha:
There they were farming, rice, wheat, corn.

Jiwan Brar:
Potato.

Paul Sangha:
A lot of potato but in India the scale isn’t as big. There is more of five, 10 acre farmers and that’s big. Everything was done by hand. You think wheat, corn, potatoes, you think, “Oh, there’s 1000 acre farms out there.” But in India you got five, 10 acre guys, you have the 20 acre guys and then 30 acre guys. There’s not very many big farms out there but with the equipment there is out there, 30 acre farm out there is pretty big.

Dillon Honcoop:
Yeah. You know a lot of stuff to do by hand probably.

Paul Sangha:
Yeah. And I think when dad came here, just before he came was the first time they bought a tractor only in here for 35 plus years and he had just bought a tractor before he was leaving then and I think it was like in the entire village or villages where they live there and they have everything that was like the second tractor anyone had ever even bought there. But when you talk about hand labor for everything that was intensely hand labor and they were doing the whole, you know they had on the Hala, no…

Jiwan Brar:
Chisel plows.

Paul Sangha:
Chisel plows, yeah. The chisel claws were actually on any of the bulls or anything that they had and that’s how they were plowing, like a horse or bulls usually back then or I don’t know if on a bull on bull, but…

Jiwan Brar:
Like an ox, right?

Paul Sangha:
Ox, yeah.

Jiwan Brar:
Like an ox. It’s like my grandpa, his dad passed when he was eight. My grandpa was born in 1925 and he’s been farming since basically eight years old and plowing when he was… In his teenage years he was telling me he’s like, he used to plow with a single bottom plow. Plowing an acre with a single bottom plow adds up to eight acres and having to walk eight acres up and down that’s a lot of ground.

Dillon Honcoop:
A lot of steps.

Jiwan Brar:
Yeah.

Dillon Honcoop:
You racked up a lot of stuff on his Fitbit I’m sure. If only those people had…

Paul Sangha:
To get it linked to his iPhone and everything so you could see it instantly right away.

Dillon Honcoop:
Imagine with those past generations, and I think about back in my family too, and some of the things that they did just to be able to succeed or they worked? If that was tracked with a Fitbit, how bad it would put us to shame.

Paul Sangha:
Oh, jeez, no kidding. I don’t think we’d be doing anything better compared to that.

Jiwan Brar:
I don’t think I’d walk half that in a day.

Paul Sangha:
The reason why for dad… Dad’s older brother was here in the US and why come to America? I mean, because it might sound cliché okay but it’s the truth too, this is the greatest country in the world and we’ve been able to live it in as business, agriculture, any type of aspect as immigrants and we’ve seen that that’s true. And that’s what dad guys saw too. They saw an opportunity they came and worked hard and took advantage of that opportunity and they were lucky to be able to do that.

Dillon Honcoop:
Was there some kind of connection though in this region that brought them here specifically? I mean, because you really could choose a lot of places to go to.

Paul Sangha:
True. My dad’s older brother lived here.

Dillon Honcoop:
Okay.

Paul Sangha:
He was here originally. So dad’s older brother moved to the US he went to school here. Schooling and then after school he stayed here and moved up to Canada, lived there, came back and started farming then on this side of the border. And I think again, that was probably just because the cost difference between Canada and then it was still pretty revelent then too. So he started farming on this side and so he started having his family come and that’s when dad decided to come too and they worked together for a little bit and then dad bought his own 10 acre when he started, at least his own 10 acres.

Dillon Honcoop:
You talk about your family background and your cultural background, how much does that play into your farming now?

Paul Sangha:
Quite a bit.

Dillon Honcoop:
I mean, you’ve mentioned a lot about the family stuff and I think that’s a big part of it, right?

Paul Sangha:
It is, yeah. Family’s definitely a huge part of it. Culturally that’s just what’s… You mind your business, you do what’s right and you work hard. You think about community, you have a sense of community, which kind of relates to the sense of family and you make sure that not only you are moving up but the people around you are moving up as well and as a society you’re able to work together. Those kinds of teachings have kind of just always come down generationally and dad definitely passed those on to us. And it’s been a big part of what I’ve been able to grow up in Whatcom County here in Lynden and going through the school system in Lynden I saw it from everybody too.

Paul Sangha:
I was, I think one of three Indian kids that grew up here and so majority of my friends weren’t Indian but still I got to have that same mentality from anyone. A lot of dairy farmers, a lot of berry farmers and even guys that weren’t, were wanting to come over to our dairy farms and berry farms to hang out for the weekends. They didn’t want it to sit at home inside the city.

Jiwan Brar:
Friday night.

Paul Sangha:
On a Friday night you wanted to come over to our place.

Dillon Honcoop:
So it’s almost like that farming connection is stronger than…

Paul Sangha:
Oh, very much.

Dillon Honcoop:
The heritage and culture and race and all of that stuff that is supposed to divide people and it’s like, no, it’s the farming that’s bringing us together.

Paul Sangha:
That’s definitely the glue.

Dillon Honcoop:
Oh yeah.

Paul Sangha:
You know, we come from so many different backgrounds, but what’s the one thing that we have in common? We love the dirt we work on and that brings us all together.

Dillon Honcoop:
Before Jiwan, you and I had talked a little bit about what was that like growing up, but I probably even more for Paul you said there were only three Indian kids in school with you at that time?

Paul Sangha:
Three or four yeah.

Dillon Honcoop:
And that community had grown so much by the time you were in school.

Jiwan Brar:
Yeah. I mean, there is a lot more. I mean there’s maybe 15, 20, but that’s also like from ninth grade to 12th grade, right. From freshman to senior year, but that’s like maybe 30 kids, I want to say. But the community has definitely been growing. The Punjabi community Whatcom County it’s definitely been growing especially in Lynden, it’s growing and Bellingham. But before like when he went to school… only having… very few…

Paul Sangha:
Very few kids.

Dillon Honcoop:
What was that like?

Paul Sangha:
It was challenging at times. I had definitely had great times, I had great friends, still good friends and so I had a lot of support. I never really had to go through too much of a time where I had to really noticeably know that I looked different. But the reason why I say it was tough was because there were people that did understand that I looked different and it was a bit difficult because people had their opinions. I’ll just leave it at that. People had their opinions and they like to voice those opinions. It was hard to get through those but again I definitely say 99.9% of the community when I was going to school here in my high school days, 99.9% of the community was more understanding. So they were always willing to stand up and understand and glue we talked about just now the farming glue is what helped me with that.

Paul Sangha:
People knew that we’re not any different, we’re here putting her head down, doing the same work and more so than me. I know I had to see dad kind of go through those things and so I kind of was ready for it and I knew a little bit of what would come but I always kind of thought, “Hey, dad looked a lot different than everybody and if dad could do it then I’ve got nothing to whine about and I need to be able to get through it.” So it had its challenges but this place, this whole town and city of Lynden is Whatcom County itself has come a long ways from that time. I don’t see anything like that anymore. I don’t hear about anything or see anything like that anymore here.

Dillon Honcoop:
The reason I ask about school too is because that’s when sometimes some of that stuff can be the worst. These kids are brutal and when they don’t have filters, they just say terrible things sometimes.

Paul Sangha:
It helps when you throw a couple of river parties yourself and then everybody fits in. [crosstalk]

Jiwan Brar:
Down at the River Bar. [crosstalk] that glue gets even, you know, stronger.

Dillon Honcoop:
What about you Jiwan?

Jiwan Brar:
Honestly I can relate to everything he said but it was a Greek community we live in. But yeah, that glue and just bonding with everyone on those Friday nights, those Saturday nights after a football game that’s when the real bonding happened. And that just brought everyone closer and I got friends from high school, I still talk to now and yeah, I love it.

Dillon Honcoop:
How big of a role does faith play in what you guys do and how you approach farming and stuff like that? I know you guys have both been active in temple and whatnot.

Paul Sangha:
For myself, a big role because our faith is based around a sense of community and that plays a big role in the farming community as well so it’s easy to relate the two. Faith teaches us that you’re no more or no less than anybody else everybody’s equal. And look to help others as much as you’re helping yourself. So when you take those principles and you apply them to something like farming and we grow food, we grow stuff that people eat and it’s needed for life. Technology can keep getting as crazy as it is at the end of the day, you still have to eat something and of course we have our staples and we have commodities and different things but I like to think that people still want to eat their blueberries and raspberries and strawberries and marian cramp blackberries, everything.

Paul Sangha:
So that helps you really wrap your head around why you’re doing what you’re doing, when you… My own kids, they love to eat any fruit that’s out there and they’ll love to eat fruit. And I see a lot of tours, like one thing and I’m thankful to be a part of something like this, but all Whatcom Family Farmers, Save Family Farming, a set up tours for kids. These kids go out and they get to see firsthand what… And I’m not talking about the kids I get to live on farms, I’m saying kids that come out of the cities that never would have even understood what a harvester is or they say, “We hear John Deere and we think green. We think green and we see that little deer symbol.” They hear John Deere and they think of somebody, they’re trying to picture someone.

Jiwan Brar:
Like cows lay eggs or something like that.

Paul Sangha:
And so it’s amazing and that brings me back to how our faith definitely puts into that because it’s a faith in people working together and it’s a big part of it.

Dillon Honcoop:
And I think there’s a certain, I mean, whether it’s your faith background or mine, there’s a certain teaching within both of those traditions about valuing the earth and where we come from and what we eat and respecting and stewarding that, I guess.

Paul Sangha:
Huge, yeah.

Jiwan Brar:
That’s huge. Being a farmer, being passionate about what we do, the stewardship of the land is huge because that’s where we raise our crops. So if you don’t take care of that ground, we’re not going to have a good crop. So being sustainable and taking care of the ground is going to let us continue to do what we do.

Paul Sangha:
God gave us a beautiful earth and then he gave us the ability to cultivate ourselves on it. And so I’m trying to kind of draw a correlation about what you’re just saying, it’s our responsibility on how we treat it and what we do. I do hear a lot about it and I see a lot about how sometimes farmers are being blamed for a lot of different things that maybe are hurting the earth and that couldn’t be farther from the truth. I mean it simply is, I mean, we eat the same product that we grow raw even at some point. I don’t tend to think that farm farmers are that dumb. It’s just simply put is what we do between our irrigations and our programs that we have in fields, no matter what part of the ag industry you’re in, if you don’t treat the land good, the land won’t treat you good.

Paul Sangha:
I mean, that’s our bread and butter. So if you’re not treating it well and it’s not treating you well, then you’re not going to survive. So we haven’t really, no other choice just to put it in basic terms, we have no choice but to keep things at a high quality. It gets a bit irritating sometimes to try to explain that to everybody and say, “Guys, we just don’t even have a different choice. We have to treat it right. We’re not doing anything to harm stuff here.” And I think people kind of get carried away with what they assume without really knowing.

Dillon Honcoop:
Yeah, I feel that for sure from a lot of conversations I’ve had with people who it’s like some of the things that you’re accusing me or the people I know of, I don’t think any of us have ever even thought of doing that’s awful.

Paul Sangha:
Of course.

Dillon Honcoop:
Talking about the growing community of Punjabi folk here and the temple. I was at Vaisakhi celebration recently and that was so cool to see just how huge that community is. And I’m thinking about like back to that question of why here? Because I think about my community, this community is now known that we have this huge Dutch population. Yeah, there’s people from all different backgrounds, but a ton of Dutch people here and a ton of Indian people here.

Dillon Honcoop:
For the Dutch community, I think a lot of those people ended up here because the climate was so similar to back home and in Holland but that’s not true for your community and yet it continues to grow so much here. What is the reason for your community to grow so much here? Because I think it’s so cool and it’s fascinating to see why some white people and large groups of people together choose a place to kind of gather around.

Paul Sangha:
I feel that It’s like you’re saying the Dutch community is very big here and the Indian community is very big? When Indian people first got here I feel like there’s a lot of Indian people on the other side of the line in Canada. And for some family they want to be closer to their family. So a lot of people from California, Seattle further down South or even that are coming here from India want to move here because a lot of their family is in Canada. Yeah, they don’t live in Canada but they live in Lynden, which is only five minutes away from Canada. So I feel like that’s one reason why there’s a lot of Indian folk here.

Dillon Honcoop:
Yeah, I just think about Like my ancestors being Dutch, okay, they’re used to this kind of weather but folks coming from India I could see would come here and say, “This weather sucks. It rains all the time.”

Paul Sangha:
And they do when they first get here. Oh my gosh. What is this?

Dillon Honcoop:
Why would you want to live here?

Paul Sangha:
This is the Pacific Northwest in itself and especially this corner up here is kind of one of the last areas where you really get just a breath of fresh air. For all of us that live here, kind of probably to understand what I’m saying when I say that is the greenery, the soils here, water here the quality of life here. Those things those are the draws to this area and it shows just from even Seattle people moving from Seattle up north to here, of what they’re looking for. So you can definitely look at a place like India and place like Punjab in India where it’s heavily populated and ground is scarce and water is hard to find and here you can come here and you can do the same type of work and put the same value into the work and get good results in a better community altogether.

Paul Sangha:
So I think all those combinations really come together and make people think, “Hey, how is that any help?” Say I’m this close to Canada and I’m a few hours outside of a big city if I need to go to Seattle for any reason or an airport if I need to fly out anywhere so it’s just a great place. You’ve got coast and you’ve got mountainous areas so you get the best of everything over here.

Dillon Honcoop:
And more and more people keep finding out about that and it kind of makes you want to say, “No, it’s actually terrible here don’t move here”

Paul Sangha:
“You know the Ring of Fire? We kind of sit right in it.”

Dillon Honcoop:
It’s volcano’s, earthquakes, yeah. [crosstalk] it rains all the time don’t move here.

Paul Sangha:
It is growing.

Jiwan Brar:
It’s really growing.

Dillon Honcoop:
What do you think the future is for farming and like for you guys? Especially blueberries and some raspberries and stuff, small fruits and more and more people are getting into this whole foodie thing and they want to know where their food comes from and they’re trying different stuff. Is it all about food and how much do you think about that and people’s eating habits and what people are into as far as food when you think about the future of what you’re producing?

Paul Sangha:
I kind of feel like it’s almost going to be back to the future type of thing. Early on it was kind of a lot of small farms with not fruit stands or that were take food to the market and it was a real organic feel to somebody being able to come buy fruit that they know that, hey, you just pick this as this fresh coming off your field. I see a lot of that kind of coming back. Not necessarily the exact same way, a lot more advanced and modernized type of that but I see a lot of farmers starting to probably get into seeing their product travel down the food chain line further more than just, “Hey, I harvested my fruit and here you go, and I’m just going to sit back and wait for my payment to come in the mail.”

Dillon Honcoop:
That’s the way it was in the old days too, right?

Paul Sangha:
Right.

Dillon Honcoop:
Like your family got into processing about the same time as mine did. To at least have a hand in that next step rather than just picking the berries, taking them to the dock at the cannery and they take it from there.

Paul Sangha:
Yeah. I don’t know what grading. I don’t even understand that and now people are getting more and more knowledge about what this is so I see if you look at that and then you look at again to bring up Seattle, the closest city. Anyone living in Seattle has grown up there and doesn’t understand the farming, but they know that, “Hey, eating fruits is good for me. Fruits and vegetables and eating food like that is going to be better for me in the long run.” They all make the trip down or up to see where is this coming from? And we’ve been watching so many years such a big growth in something like that and people want to know, even if you go to Costco where was this from? I want to know what the history of this pack of fruit is and I only think that’s going to grow more and more and people want more and more knowledge about where their fruit’s coming from, where their food’s coming from.

Paul Sangha:
And so for farmers here, the growth of it, I think farming is going to become bigger and bigger here for family farms. I think commercially people that are in vast large commercial business farming, you know, where a big corporation shows up and they own 1000 acres. They’ll always do well in business. But locally here, the family farms that have been sustaining for so long and continue to keep doing well because they’re going to be able to control that new generation of what they want.

Jiwan Brar:
Yeah. And kind of like that foodie thing you’re talking about. If you’re like consumers, they want that connection, right?

Paul Sangha:
Connection that’s it.

Jiwan Brar:
And to sustain that connection. That’s how it is going to go. Because they’ll want to come down and be like, “Hey, where is this coming from? Who is the farmer that grew this?” They want that connection or that package you’re saying that they’re going to buy a fruit. They want to see where is it from? Who’s the grower? How can I connect to this package of fruit? They know what’s good for them but they want to have that connection.

Dillon Honcoop:
You talk about that favoring more focus back on the smaller family farm kind of idea yet we hear a lot about the pressures of the economics of that and how you need a certain size just to be able to survive in this day and age. How’s that going to balance out?

Paul Sangha:
Yeah. So I will stick to everything I just said right there. Everybody wants to know where their food’s coming from as long as they can afford to even eat it and that directly falls on our industry, fruit industry. Fruit is something that everybody wants to eat and as not necessarily has to eat. What we know we always want is our potatoes and the things that we know are going to be staples. Actually Blueberries just turned staples and so affordability, the economics of it as a huge, huge thing. It’s getting really tight for a lot of family farmers not only is pricing structure and everything in the industry changing in itself and that’s because the demands are changing by the general public consumer, but even regulations. Regulations now are pushing us far into places where if you own 50 acres, you’re really only farming 35 of them at this point.

Paul Sangha:
You know the way you need to be and because say we’ve got a creek on one side and there’s more people watching us watch that creek than they are doing anything else. Our property again we happen to have a section where the government’s got some tower that they’re using there and the local government so there has to be a radius around that to allow access and everything and so those don’t even fall into regulations yet. Then it’s our food safety or labor laws, everything that’s just coming down on the small farmer and soon enough a 50 acre guy is now back in the day he used to be the five, 10 acre guy, that’s where we’re headed, we’re the small farm. Today we own 50 acres, we farm only 50 acres and we are the small farm out here.

Paul Sangha:
You guys went from 250 to 50 Gs and yeah, it feels like we went from 250 to maybe 15 and if we weren’t doing anything else with it, I mean it wouldn’t be much but there’s big changes coming up front and economically if the prices don’t go up unfortunately we have to rely on politics for a big part of that but if it doesn’t change, that’s going to lose a lot of family farms out here, if that landscape doesn’t change.

Dillon Honcoop:
You touched on labor, that’s a big one especially in the world of fruit. How has that been for you guys? Are you able to get enough labor? I’ve heard from a lot of farmers who can’t get enough people to come do… I mean, we were joking about harvest season and being high school kids. Well, not very many high school kids do that anymore. Who’s going to come and help us bring these crops in is a big question. Has that been an issue for you guys?

Jiwan Brar:
For us, we haven’t had an issue with labor, we have such a big family.

Dillon Honcoop:
Yeah, that helps.

Jiwan Brar:
That helps a lot but I definitely see that becoming an issue as we continue to grow and get bigger. I mean our families aren’t getting bigger, but the demand for labor is also going to get more and more and I feel that other farms in our community are going to have to maybe outsource labor from maybe other countries and that’s going to help with the labor demand that we’re going to have here in the next maybe 10, 15 years. You’re saying, like in order to sustain it, you’ve got to keep getting bigger and bigger. And when you get bigger and bigger, you’re going to need more and more labor and there’s just not enough labor here.

Paul Sangha:
Labor is huge. I think labor is a forefront of what the main issues are that people are having to deal with. Again going back to our place of 50 acres, so affordability you really have to watch what you’re doing and how much you’re paying. The minimum wage just went to 13 now here.

Jiwan Brar:
13.50.

Paul Sangha:
13.50 here and so if you’re paying 13.50 and you’re usually having to pay more because you’re really trying to entice somebody to come and it’s hard to get somebody to work that many hours. So now we’re something we didn’t even use to do in the past. I didn’t know what was even existed in farming is like a double shift or night shift and day shift and those didn’t exist back in the day you did the day and you did the night shift. So when all those expenses are then leading you into, okay, well let’s think to the future and let’s think mechanical harvesting. Let’s get more robots involved and that’s what’s going to make it cheaper and that’s true, in the long run it is.

Paul Sangha:
But what does that cost? How much of what you’re doing did that give up? So you start kind of looking down the ladder economically and where this leads you to 50 acres have to be 100 now to be able to push those costs down and deflate those costs even more and not everybody is being able to sustain that. On the other end, you’re having to afford to do all these things that on the other end we’re still getting this year we might barely even get on product 50 cents and you’re thinking back to you, well it used to be 50 cents before two and I know now pennies carry or less value than they did then. So each penny matters a lot more now than it did then too not that it didn’t then but it’s just a lot harder now. So not enough people are happy to eat blueberries at higher expense or raspberries or anything, but they’re definitely…

Dillon Honcoop:
Well, they cost a lot more now in the store than they did back then.

Paul Sangha:
They do but I don’t think the translation definitely comes down to the farmer.

Dillon Honcoop:
We still see some of those field price numbers that are the same numbers as when you and I were a kid.

Paul Sangha:
That’s right, yeah.

Dillon Honcoop:
When we were both in high school.

Paul Sangha:
Almost less I think. Almost less even in some places farmers they always write it off to, hey it always rides that wave. You’ve got the good five and the bad five years and the good two years in the bad five years but I don’t know, I think it’s kind of… If you watch the graph, that line doesn’t really ever peak up to where it used to anymore. Labor, if you draw it all back and you really think hard about it and you’ve kind of traveled down that tunnel, you relate it all back to well what’s it costing? And it just costs so much more now and we need the labor force here. A lot more labor force here to help sustain what we’re doing.

Jiwan Brar:
That too and it’s not like any college kid or high school kid wants to be out on a farm digging in dirt, weeding, walking rows, pruning.

Dillon Honcoop:
Putting up wires.

Jiwan Brar:
Putting up wires.

Dillon Honcoop:
I always hated that.

Jiwan Brar:
Or if it’s hot out it’s too hot or if it’s cold out I feel like people want to be more inside working in kind of in a room and where it’s warm. Outside it’s mother nature, right? There is nowhere I get to turn the heat up or I get to turn the AC on, right? And there’s a tree at lunchtime that you want to sit under.

Paul Sangha:
Just the shade. The shade is what you go hunt.

Dillon Honcoop:
No, that’s very true.

Paul Sangha:
But again there’s if anybody that’s considering, I would say anyone that’s considering getting into farming what they should do first is go and work and really understand putting the wires up like you mentioned or any of the things. I’ve been on a harvester for 12 hours go experience that. And if you feel like there is going to be this refreshing feeling you get from doing that, and that’s what’s going to make you decide whether this is what you want to do or not. Every time I do it, there’s something refreshing about it. And now I get to watch it, I’ve got two daughters and I get to watch it on in them.

Paul Sangha:
They’re having fun like I used to. You can’t really see them up on the harvester of course but when they are up there, they’re loving life you know? And those are the things that I’m fearful that won’t stick around very long but I really hope they do. I’m happy that organizations like Save Family Farming, Whatcom Family Farmers are doing everything they can to make sure those stay. Those are big time, they mean a lot more.

Jiwan Brar:
They’re my nieces, right? So when I see them out in the farm it reminds me, I was like, “Oh, that was me. Right?” It’s like one day I’m going to have kids, and they’re going to be up on a harvest or like that too where you kind of look into the future a little bit and then you also think like, “Okay, wait a minute. Berry prices are coming down, right. Well what’s going to happen? Is farming going to be around or is it not?” You know what I mean? Like you start thinking and you never know what the future holds so you just take it 100% of time and see what happens.

Dillon Honcoop:
Thank you guys so much for opening up and just talking about life and farming and all this stuff that you guys put into it. I think it’s really cool to hear the real stories.

Paul Sangha:
Definitely. And thank you for having us and letting us kind of at least share our experiences a little bit.

Announcer:
This is the Real Food, Real People podcast. These are the stories of the people who grow your food.

Dillon Honcoop:
It was so much fun for me to get to know Jiwan and Paul a bit better since we’ve seen each other across the fence and passing on the road so many times, but hadn’t actually had the chance to sit down and really connect on a deeper personal level and that’s what we want to keep doing here on the Real Food, Real People podcast relink all of us around this region with the people behind our food. Thank you so much for coming along for the ride, for subscribing to the podcast on Google podcasts, Stitcher, Spotify, Apple podcast, or wherever your favorite outlet is for visiting our website at Real Food, Real People.org and for following us on Instagram, Twitter, and Facebook. It may not seem like a big thing, but it helps us a lot to continue the mission of Real Food, Real People when you connect with us in those ways. We’ll see you again here next week as our journey continues.

Announcer:
The Real Food, Real People podcast is sponsored in part by Save Family Farming, giving a voice to Washington’s farm families find them online@safefamilyfarming.org.

Niels Brisbane part 2 | #006 01/20/2020

He's passionate about bringing farmers back to the table, in more ways than one. In the second half of their conversation, award-winning Seattle chef Niels Brisbane and host Dillon Honcoop talk about how a facelift for farming could help reconnect eaters with the people who grow their food.

Podcast: Play in new window | Download

Transcript

Niels Brisbane:
Farming needs a facelift basically, essentially, and there it needs to be appreciated for what it is, but then the other piece is like it’s a lot of work and so there needs to be a financial incentive.

Speaker 2:
This is the Real Food, Real People podcasts.

Dillon Honcoop:
Hoodies, connecting with farmers and figuring out how farmers can have a seat at the table. Again, in sort of defining what is the cuisine of the Pacific Northwest. Last week we got to know award-winning Seattle chef, Niels Brisbane and his unexpected journey from sports to fine dining, to reconnecting with his farm town roots in Lynden, Washington, the same town that I grew up in, even though I hadn’t gotten to know Niels until this podcast.

Dillon Honcoop:
This week, we’re sharing the second half of that fascinating conversation I had with him, where we get into in the second half into the vision, his vision for reconnecting people with farmers and reinvigorating both our regional cuisine and the farms that are growing food right here. If you miss last week, go ahead and listen to that conversation if you’d like to learn more about Nell’s background. Thanks for coming along the journey again this week and let’s dive right back in where we left off last week. So you’re involved in this world that’s like culture and art and very urban, yet you grew up in a small Podunk farming community. It happens to be the same community that I grew up in. Interestingly, we didn’t know each other-

Niels Brisbane:
No.

Dillon Honcoop:
… until now. What was that like? How did that speak in to what you were doing and what did people even say when they found out, you’re from Lynden, Washington? Like what?

Niels Brisbane:
I mean, for me that very much roots why I cook and why I’m involved in food at all, because it really does come back to how do we create a better food system? And part of that is like for me, I always want to be able to give farmers options. And like one of my favorite farmers, Dave Hudlin is in the Skagit County and has a great vegetable farm, grows [inaudible 00:02:43]. His tomato greenhouses are, they should be the eighth wonder of the world. They’re incredible. If you’re ever in Skagit, go visit Dave Hudlin’s farm.

Niels Brisbane:
But he always says is, I’ll butcher the quote. But it was basically like, “If you’re a farm and you’re selling to one person, then you’re an employee, and if you’re selling to 100 people, now you’ve got a business.” And so farmers need to be able to, I mean, the worst thing of walking into a negotiation, whether that be, especially when it’s a buyer is if they know you can’t walk out, and negotiate that price any better because they’re like, “Well, that product is going to spoil otherwise if you don’t sell it to me at this really low price.” And so that’s not a good place to be. So developing a system where there truly is an economy around things and not just a path that’s been traveled before.

Dillon Honcoop:
That’s a big problem in farming.

Niels Brisbane:
It’s a huge problem in farming.

Dillon Honcoop:
Because different than most other economic arrangements. If we say that farmers are usually the ones with their back against the wall-

Niels Brisbane:
Usually.

Dillon Honcoop:
… they’re price takers as we here said.

Niels Brisbane:
Exactly.

Dillon Honcoop:
And you experienced that, you see that kind of from this other vantage point.

Niels Brisbane:
Exactly. And if anyone gets the squeeze, it’s usually the “like lowest person on the totem pole.” And for a farmer that it’s because they’re the first person with the product, that’s why they’re “like the lowest person on the totem pole.” Is like, the chef doesn’t want to pay that high price, so they put the squeeze on their producer or onto their wholesaler. The wholesaler needs to keep their margin. So then they push that squeeze onto the farmer and so they by default have to take that lower price.

Niels Brisbane:
And if they got to… so we were really big on like working directly with farmers and buying, trying to work with them and it’s a headache, but like trying to figure out ways where you can be like, okay, grow all these carrots and we’ll buy all of them. Or we’ll do like what do you want to grow? What did you make a fantastic margin on last year? It was this random beat. Okay, well like maybe we can come up with a great beat dish and move this product for you.

Niels Brisbane:
And actually having those conversations. I mean, what ends up happening is like the complexity from a restaurant standpoint is again this was like a huge benefit that a place like Canlis could afford with time and money is allowing me to figure out all of those pieces and the other sous-chefs to like figure out this sourcing mayhem. I mean, we had, over 100 people that we would source from, from like farms and figuring that out logistically is a nightmare.

Niels Brisbane:
It took, I mean, a huge part of my job honestly was like, it was the creative part, but it was like figuring out how do we get the best product through the front doors in a consistent way. And in most places they just want to make one phone call and get the produce through the door, which means they work with a wholesaler and that’s why that business model exists, but it puts the squeeze onto the farmers and the restaurants lose the face of like, this is a farmer that’s trying to work hard to sell this product.

Niels Brisbane:
And to me that’s just like a shame. And so trying to think of new ways to structure it so that again, like these farmers can have a face in the economy again, it’s like just so that they can kind of compete again and be understood is ultimately how I kind of see a renegotiation of this food system. So whether that be, I mean, it’s either there’s small farms that are starting to figure it out of like, okay, well, I’ll sell at the farmers market and I’ll do a CSA and then I’ll do some wholesale and all these different pieces. And if any one of those were to fail, the business wouldn’t go under.

Niels Brisbane:
Like, but if Darigold declared bankruptcy tomorrow, there’d be a lot of farms that would not have anywhere to sell their milk, and that to me is like, well, that’s an issue. Like they’re not… I mean, they own their own businesses, so they’re taking all the risk, but they only have one buyer. So they really don’t have the reward of being an independent business owner on some level anymore because it’s like they’re dictated to. And so like there’s…

Dillon Honcoop:
And we have something unique hee even, like you mentioned Darigold being a farmer’s cooperative. Then in some other parts of the country where they don’t have that.

Niels Brisbane:
They don’t even have that. Right. Exactly. If anything like Darigold is the best model and so because at least you’ve got a large group that can kind of create that advocacy. But-

Dillon Honcoop:
There’s still that risk, that question mark.

Niels Brisbane:
There’s still that risk of like, well, what’s going to happen if that didn’t work out? And it’s like, well, it’s going to take a lot to rebuild it. It’s not going to happen in five or 10 or 20 years even. But like there’s the companies that are thinking about that. It’s like, well, what if we made cheese? What if we made a new dairy product or whatever it is, rethinking about it and being like, well, this isn’t less work, that’s for sure.

Niels Brisbane:
But actually creating a face of like, well, this is… I mean, it was a joke at the restaurant because I was obsessive with dairy specifically as my… we had five different milks that we kept in the restaurant based on what the usage was. So we had a milk that we would use for steaming for coffee, and we had a different milk that we would use for our basically like milk focused sauces.

Niels Brisbane:
So sauces that you actually were supposed to taste the milk. It wasn’t just like an ingredient. And then we would have a milk for desserts and each one was not just like, a random dartboard, we’ll buy from this farmer this week. It was very thought out. We had brought in 25 plus milks. I mean, it was a really unique experience to be able to even do that in the Pacific Northwest of like, there’s actually 25 plus dairies that you can go out and buy milk from and you could taste the difference between each farm and you could… people were blown away, I think it was like MyShan up in Lynden, actually it was really close to where I used to live and I actually didn’t know…

I don’t think they were an independent farm when I was living up there anyways, but or independent like as in you could buy their stuff wholesale. But they’ve got like a Guernsey farm and people had never really tasted that before, and I don’t know what their processes, but it’s like their milk has a distinct like caramel note that you don’t get from, say like a Cherry Valley, which is down here in King County, and they would have, there’s was like super grassy.

And so if you tried to make coffee with theirs, it tasted like you were licking and eating dirt, like, a little bit while you were drinking your coffee. And so it wasn’t so good for coffee even though it was a fantastic milk. But then their milk was fantastic for coffee because it just, the carameliness really meshed and really high fat content, which is also perfect for coffee versus the grassy one.

If you were matching that with, sauce that was going with beef, that grassiness and the fact that you were, the ironiness, the dirtiness of it, “like it was perfect for me.” And so it was like actually tasting those different pieces and… but people always laughed about how much milk we had in the restaurant and it was a bit of a nightmare. And the cooks would come to me and be like, “Chef, we’re out of this type of milk. How am I supposed to make this sauce?” Because they like understood how different it tasted when you did these different sauces. And so it was interesting.

Dillon Honcoop:
You grew up in a town surrounded by dairy farms like this, and berry farms and potatoes and everything else. What was your awareness of farming at that time growing up? Like were you around farming at all?

Niels Brisbane:
Yeah. So my best friend growing up was Rick Heerspink. And so he’s part of the Edaleen Dairy world. And so I spent a good amount of time on his dairy, scraping the lanes and everything else, and that was just… and also just the idea of like, it’s a Saturday evening or afternoon and you want to, go to the basketball game on Saturday night. And just like the uniform experience of everyone of basically could be like, “Well, yeah, I just have to finish my chores. I’ve got like…” just like having high schoolers that would buy their own vehicles because they’ve been working since they were 12 years old or earlier.

Niels Brisbane:
They’ve been getting paid since they were 12 years old is probably the best way to put it. They’ve been working since they could walk. But just the farming community in the way that, everyone is just like, it’s a lifestyle more than anything. It’s like there’s, cows don’t take days off. They need to be milked every day. And just how I remember, I mean, we had like hobby animals. My dad, I mean, he had a construction company, but he sold Quarter Horses on the side.

Niels Brisbane:
And so at like one point we had up to 18 Quarter Horses on the property. And we always had, more of the hobby animals, the chickens for eggs and we would always get a couple of… we’d would finish a beef cow every year and some of those other pieces where I was like, I had been on enough farms and enough of like the horse farm, that it’s like you get the ideas of farming. I won’t claim to have been a farmer like some of my peers were, but still just like the concept of getting pulled out of school because a fence broke and all of the animals are out and like you would leave and you’d go and everyone in class is like, “That makes sense.”

Niels Brisbane:
And then also just the idea of like middle of the night or early in the morning or you’ve been working all day, but you have to finish this product or a project because you have to finish it. Like it doesn’t matter how long it takes or how long you’re out there, it’ll be like put your headlamp on and keep fencing because we can’t not do it. And just like that mentality versus then working in basically less so in the restaurant.

Niels Brisbane:
Restaurants can kind of be similar to that. But even still you can be like, you got that stock on lay. Like it’s not ready but, fine. Just cool it down, we’ll start it again in the morning. It’s like, that’s not an option in farming. It’s like, there’s farmers who will cut corn for days on end essentially because it’s like a rain is coming and otherwise that is garbage if that… so that mentality of, it like, it creates this foundational work ethic that is different. And so while I don’t, like I said, I won’t claim to be a farmer, but that work ethic just kind of infuses life in Lynden and I think is a valuable life lesson.

Dillon Honcoop:
So I know you’ve said in an article I read about you that when you were at the bread lab working with farmers on developing things, that it reminded you of working with people amongst the farming community or being around that culture when you were growing up in Lynden, a county north, mind you. So how much does that influence then what you do?

Niels Brisbane:
It’s huge. I mean, I think, like I said, like it’s all, for me, the food system is built on the backs of farmers. But I do sense that there’s been this… especially, I mean the age of farmers has, I don’t know the current statistic, but basically it’s like there’s a whole generation that is getting older and is in their 60s and would love to retire soon, but they don’t have anyone coming in under them.

Niels Brisbane:
So there’s our generation, in their 20s, 30s, 40s, there’s nobody that’s farming. Not nobody. There’s a lot less people that are farming in those generations. And I think part of that is just like, because farming needs a facelift basically, essentially. And there, it needs to be appreciated for what it is. But then the other piece is like, it’s a lot of work. And so there needs to be a financial incentive for how much work it is.

Niels Brisbane:
And so it’s like, nobody wants to be working 80, 90 hours a week to make 50 grand. It’s like they’re going to go to other jobs and eventually there’s going to be a reckoning with that. And so my hope is that by creating different avenues and different ways and honestly like a different mentality around how people think about farmers, we may actually be able to get people interested in farming again.

Niels Brisbane:
And it’s like, I mean, most of my favorite people in working with the restaurant, some of my most like, nearest and dearest relationships from the restaurant were with farmers who I got to spend time with, visit their farms. They would come by once a week with their produce and you’d make them a cup of coffee and sit for two minutes and they could complain about the weather. And it’s like, that’s amazing.

Niels Brisbane:
But they need to be a community that has the spotlight shown on them a little bit more. But part of that is not just shining the spotlight on them, but actually giving them financial options and directions so that they could actually be like, well, this is, I could grow a whole bunch of this and sell it or I could, process it in a different way and may work on ways to create that infrastructure because that infrastructure has been dropping for the last 50 years, and how do we create, build up infrastructure so that it can support these small farms? And ultimately they, it’s like people want to feel proud of what they’re working on. And so if they can see that people actually appreciate it, then it’s like, well, then I think there’ll a resurgence to farming in these younger generations.

Dillon Honcoop:
So you see the future and the dark clouds over the future of farming and local farming. You see that as a real threat to the system that you’re involved with and even the food system, the restaurants, fine dining, all that kind of stuff is threatened by what’s threatening farming?

Niels Brisbane:
I would say hugely. I mean, the farming community has, I mean, there’s a lot of pressure on them. I mean, I’ve heard this from a good source, but it was that like suicide in the farming community is higher than suicide in the veteran community, which has traditionally been the highest kind of group in the country. And as well as like, I mean, there’s been such consolidation of farming and just kind of the loss of identity in that.

Niels Brisbane:
I mean, there’s just pressures being put on those farmers where it’s, again, they are getting the squeeze of the Whole Food system on top of them and everyone’s trying to keep their margin. And so then the only margin it can come out of is, the people who are actually producing the food, who have to accept that price. And so, I mean, it’s hard because we live in a country where our food system is subsidized in so many ways that it’s, as a percentage of income, the US doesn’t spend very much on food.

Niels Brisbane:
And so we don’t spend much on foods. So then we pay taxes that can then get subsidized. So it’s like we do spend a lot on food, but it’s like, it’s not a realized cost yet. And so it’s not helping, but the small farmers are not the ones receiving the subsidies. And so-

Dillon Honcoop:
Well, and it’s a system that really kind of wants its cake and to be able to eat it too, if you use one of my dad’s favorite phrases because we want our food cheap, but we want it healthy. And we want it locally sourced and produced and grown on a small farm where people care and all this stuff. But at the same time we want it available year round.

Niels Brisbane:
And shelf stable.

Dillon Honcoop:
And shelf stable and we want it to be in beautiful packaging and all this and close to home. All these things and-

Niels Brisbane:
And I want it in five minutes.

Dillon Honcoop:
Yeah. And a lot of those pressures are what’s pushed in some of these farms to get bigger or it to be tough for small family farms because they’re forced to try to survive with those demands. Yet at the same time that consumer is coming to them saying, “Hey, why are you getting so big? Why you’re making money on this?”

Niels Brisbane:
Yeah, don’t get me started on that.

Dillon Honcoop:
And you keep coming back to that and I think that’s so important. But it’s something that people tend to balk at because they feel somehow there’s this idea of the small farmer, just making food and that’s what they do. And then very quickly, if it’s recognized that, that farmer is making some money at that, then it’s like, well, that’s-

Niels Brisbane:
Yeah. “You’re a sellout!”

Dillon Honcoop:
That’s the sus… It makes them suspect. Is that maybe part of what you think needs to happen when you talk about a face left-

Niels Brisbane:
Yeah.

Dillon Honcoop:
… for farming?

Niels Brisbane:
I think it is like, I mean, figuring out ways where people need to realize that like what is the farmer bringing to the table? And it’s A, our whole food system, but have selling products that are directly recognized. I think. So creating more individual self identity and venturing out, which is scary, especially in Lynden. It’s like there’s-

Dillon Honcoop:
Or any small farming community.

Niels Brisbane:
Any small farming, doing something different is like, because if you succeed then people are like, well, then it’s like that can almost be, there’s like a Danish term where it’s like the tallest tulip gets cut. And so it’s like, it’s not even… sometimes even succeeding above the average is not even a good thing in those small communities because it’s like, well, you’re not helping the community then.

Niels Brisbane:
But then it’s, if you try something and fail, then you don’t want that because you’re like, I should’ve just stuck with what I wanted to do. And so like I get that, that is a real struggle and a real conversation. But there needs to be tools for people to start investigating that. And this is another way that I think more… I mean, you made a perfect point of like what the customer demands and how many things the customer demands it’s like, so now you can’t just produce a delicious vegetable anymore. You have to produce a delicious vegetable and have a well, like a good Instagram feed and like it has to be in the right packaging and-

Dillon Honcoop:
I won’t trust it unless it’s marketed the way that I like.

Niels Brisbane:
Exactly. And so it’s like, but to me, yes that’s really hard because it just keeps kicking up that overhead and making that a bigger and bigger slice of the pie. But it also does create an opportunity for all of these, “non farmers” who have grown up in the farm. Like if you grew up in Lynden and you loved to draw and you went to art school and you feel like there’s no place for you back in Lynden now because you don’t farm and you have no interest in farming, like no because all these farmers need to redo their packaging and rethink about that.

Niels Brisbane:
And it’s like, a really talented graphic designer may be exactly what those farms need. And so it actually allows people to, not just stay in Lynden if you farm, sell equipment or repair equipment. Like there could actually be these, you can create this own independent economy right there that actually supports all of these pieces. But that’s hard. There’s no place for an independent graphic designer and labeled designer in Lynden if there’s only, 10 independent farms. But if there’s 50 independent farms, 100 independent farms, like each one of those needs a new graphic every couple of years and now you’ve actually created a position for someone who, “didn’t have any place in Lynden,” in the traditional economy.

Dillon Honcoop:
So changing communities beyond just the traditional-

Niels Brisbane:
Exactly.

Dillon Honcoop:
… farming community. At the same time, you’re talking about pushing the farming community into a place where some have gone, like you talked about MyShan, they’re an example.

Niels Brisbane:
Or Twin Brook

Dillon Honcoop:
From our community that both you and I grew up in examples in there are across the state people who have decided to go direct and really embrace that and brand themselves. But really that’s not the lion share of farms yet.

Niels Brisbane:
No, not at all.

Dillon Honcoop:
And that’s definitely not the comfort zone of a lion’s share of farmers in the state.

Niels Brisbane:
Pretty much not.

Dillon Honcoop:
But you’re saying that’s kind of what’s needed?

Niels Brisbane:
I mean that’s what I think is needed. I’m embracing the difference and not to say that, that won’t… I mean, I don’t know if every single farmer in Lynden could be independent. I don’t know. Like at the end of the day people will still need bulk milk. But I think that there is, a market for someone to do some value added products that, like who’s to say that Lynden… maybe it’s one farmer starts selling a blue cheese or something like that, that just goes wild and Danish blue or Dutch blue or whatever you want to call it.

Niels Brisbane:
And all of a sudden there’s such a demand that they require, more milk from, but they can pay a little bit higher price because it’s a premium product that they are getting that higher price for. And now all of a sudden they can create their own little cooperative that, of 10 dairies or 20 dairies that are all feeding into this specialty milk or specialty cheese product. And then you’ve got, maybe a yogurt maker that kind of does the same thing and eventually you could create a system where a farmer, there’s a plethora of co-ops that they could join essentially or they could then totally go independent and launch like, okay, I want to go elbow to elbow with, [inaudible 00:26:04] and I think I can, make a better product than them and my eggnog recipe is twice as good as theirs.

Dillon Honcoop:
Good old fashioned competition.

Niels Brisbane:
Exactly. And like actually support that. And so maybe it’s not, if there’s 100 dairy farms, we’ve got 100 different cheeses coming out of Lynden. Like maybe that’s not necessarily how it goes, but there is room to create specially like, I mean, Lynden is adorable. It’s like it’s a cool town. And like, honestly, the brand of Lynden just isn’t being like flexed. I mean, that’s one small little. I mean, you could take that-

Dillon Honcoop:
And you can say that about a lot of towns around-

Niels Brisbane:
A lot of those towns what Twin Sisters is doing in Ferndale like that what they’re doing is very cool. And you could potentially… I mean, you go to France and again it’s taken generations of commitment, but there’s over 100 different types of cheese, not only just like producers of cheese, but literally types of cheese like in France. And you go to all these little different areas and each one is producing a different type.

Niels Brisbane:
And to me, if you can create that brand of like, it’s essentially what like goat milk did of like, getting people aware of the milk industry, but it’s like, okay, we need to hyper focus it though and be like, what is unique about this place? Like let’s embrace what we do differently. Let’s embrace the fact that like, well, if we feed our cows a little bit differently, we can get a change in the finished cheese that makes us totally unique.

Niels Brisbane:
And we know the 10 farmers that produce our milk and so we can get them all on a really regimented feed, process and you can create these systems that have a lot more flexibility and in the end give, if a farmer can sell to five different places and has those options, then they can actually shop around for the highest price.

Dillon Honcoop:
And giving them the incentive to do things like something that otherwise may be a big financial risk, it may be a pain in the butt, will require a lot of, investment and infrastructure, whatever on the farm. It’s like why am I going to do that if that’s really not going to get me anything?

Niels Brisbane:
You’re spinning your wheels to just get to the same place.

Dillon Honcoop:
But if there’s a system that will reward that, and I think there’s a lot of people who want to do that, but just feel like, I don’t know where the reward is going to be-

Niels Brisbane:
Exactly.

Dillon Honcoop:
… in our system right now.

Niels Brisbane:
And that’s the thing is you’ve got a lot of great business people in that area. I mean, basically if you own a business, you have to be. You get a quick primer on becoming a business person. And so like, they’re not going to do it if they don’t see the payoff. So people, working in the university where you have a lot of academics that are like, “Well, why don’t the farmers just do this?” And I’m like, “Because do you know how much equipment that would cost?”

Niels Brisbane:
And they’re selling things and making literally like pennies per gallon, and once they pay for all their costs then they’re like, do you know how long it would take for them to pay off $1 million piece of equipment making pennies per gallon? Like you’re talking generations. Like there’s no payoff for that. Or they could just, keep making that money, take the little bit of profit and put it in the stock market and it’s going to grow faster than… So it’s like they’re good business people. So they’re not going to be foolish with their money. And so again-

Dillon Honcoop:
And then when you pay off that piece of equipment too, you’re just going to be like, well, you-

Niels Brisbane:
Then you don’t have to replace it.

Dillon Honcoop:
And also it’s going to be like, well, you’re huge. Look at this huge equipment that you have. You’re just a factory. Well, no, it’s we just had… I don’t know. What do you think about the criticisms for farmers too? I mean, I’m sure you hear that a lot in the urban community, even in the foodie community and environmentally focused world, and that disconnect of what it takes to actually make some of those things happen.

Niels Brisbane:
That’s a very interesting conversation I’ve had. So just as I’ve been moving to the more business development side of things and realizing that there’s a minimum size of profitability, even like, if you want to be a whiskey maker that and you want to spend this whole time making whiskey and you just want to make like one barrel of whiskey a month, at the end of the year you’ve got 12 barrels of whiskey and to make back all your costs and pay for your living wage and it’s like you’re going to have, each bottle is going to be thousands of dollars, and nobody’s going to pay that.

Niels Brisbane:
So it doesn’t matter how good it is, it’s just not profitable. So you’re going to have to build up a little bit. And so, but yes, there is this like romantic idea of how big a farmer is, size wise and I think people don’t understand that you need to be a certain size to even break even or be profitable hopefully. And as far as changing the perception of that, I don’t know. People need to… That people don’t view farming as a business, which is a little bit sad.

Dillon Honcoop:
Why?

Niels Brisbane:
I don’t know.

Dillon Honcoop:
Why is that?

Niels Brisbane:
I don’t know. Maybe because it was like subsistence farming used to be a thing. So it’s like if you can cut down the trees, you need to build your house and grow the food you need to eat for a year, then “you’re a farmer.” But I’m like, that’s more of a settler.

Dillon Honcoop:
Well, and really if you’re a subsistence farmer then everybody has to be a farmer.

Niels Brisbane:
Exactly.

Dillon Honcoop:
Because you’re just growing the food for yourself.

Niels Brisbane:
You’re just growing food for yourself. So it’s like realizing that, and again, this probably feeds back into the problem of why we have less and less farmers is like, we need more farmers so then, or maybe the farms we have can just produce more, and so then less people have to farm so they produce a little bit more, so then less people farm. It like feeds into itself.

Dillon Honcoop:
That’s what I think we’ve been seeing.

Niels Brisbane:
I think so.

Dillon Honcoop:
And I think it gets worse than when people start to demonize that.

Niels Brisbane:
And actually criticize the beast they’ve created, which is interesting. It’s like, if you want the farms to be smaller, you should go start farming. It’s maybe the answer. I don’t know.

Dillon Honcoop:
What does it feel like to be at this place where you have this growing understanding of not just the science, not just the nutrition, not just the food and the art, but now looking at the business side of it and all of these things coming together. That’s kind of where you start talking about the word system. Right?

Niels Brisbane:
Absolutely. Focusing on food systems is kind of a project that’s the next phase. It kind of gets back to the, “How do we make a million of them” question. I mean, restaurants are so great because you have a small, like you only have to feed 150, like in Canlis’s case, like we feed 150 people a night. That’s it. And if it’s different from one night to the next, they enjoy that. You don’t get a slap on the wrist for that.

And so it allows you to be very dynamic. But on the downside, you’re feeding only 150 people a night, and 150 people can’t consume that much food. And so it’s like you spend a lot of time. So like, I spent all this time sourcing five different types of milk but at the end of the day I’m serving people these tiny little portions and telling them this huge elaborate story, which is super fun and great. But it’s like, I’m only buying a couple gallons a month or maybe a week, like maybe three gallons a week.

That is not going to substan… like, and that’s not going to help any farmer really on their bottom line. I mean, I’m sure they love the press. I’m sure they love the Instagram post, but like ultimately they’re running a business and they need to sell more than three gallons a week. And so that made me realize like, okay, the next step is figuring out how to create a larger buyership essentially because I know that’s something I can do, is how do we create a system that can actually, move product and start to work on those outlet things that I was, you know…

How do we create those products through great marketing and great, having just really delicious products to start? And how do we then take the burden off of farmers needing to take that leap of faith and be like… I mean, how is a farmer getting produce the world’s like next greatest cheese where it’s like they have zero… they’re starting from zero? Just because they produce milk doesn’t inherently mean that they know how to make chees

So there’s a disconnect for some like I come from the food world. Like I know how to make cheese, I know how to make a delicious wheat product. And so one of my… I had taken a huge amount of inspiration from the head baker at Grand Central, actually it’s a local bakery here in the city, Mel. And she’s the head baker there and has been doing it for like over two decades and has been working really hard.

I mean, I think she’s got it down to this point where she’s only sourcing Washington flour and it’s like, that is taken 20 years of nonstop work. And now she’s not only getting it down to Washington flour, but she’s getting it down to like individual. Like there’s a farm out in Walla Walla, Small’s farm that’s doing a really, really incredible job with flour. And he built a little mill and he’s a character and a half. And I would laugh.

He would come into the restaurant and he’d talked to you about, why the flour is going to be a little different this year because it’s coming from here. And it’s like she’s working really hard to continue to narrow down. But she’s also baking hundreds and hundreds and hundreds of loaves per day. And they’ve got multiple cafes. And so she actually represents a pretty big buyership.

And so she actually carries some weight in the flour world, and she can go to different markets or she could approach a farmer and be like, plant, I don’t know, 600 acres of wheat and I’ll take it in the first quarter. And it’s like, wow, that pencils out really nicely for me and that’s a great option. And here’s a mill that we can get it milled at and cleaned at. And so building more models like that, which again, like, yes, it’s not the rustic bakery where he’s producing 25 loaves a day and like that’s really beautiful on Instagram stories and all those different pieces.

But you’re not feeding people that drives costs up and you just aren’t, it helps one farmer maybe. But it’s like, if you really want to create these larger food systems, you have to be thinking about that next size up. And so Mel’s done it. She’s my food hero and she’s done a really incredible job at Grand Central working on that. And to me that level of thought and care needs to be put into every other area. So the dairy industry, the fishing industry, the meat industry, the vegetable growers, berry growers, they all need a Mel type person that can actually dictate change and support it financially on the backside and is willing to do that.

Dillon Honcoop:
So is that what’s next for you? I know you’re working-

Niels Brisbane:
That’s what’s next.

Dillon Honcoop:
… on a project that hasn’t been launched, isn’t really public yet. How much can you share with us right now?

Niels Brisbane:
I mean, so right now I’m working with several companies doing like business development and product development. So it’s all about, and a couple of them are more of my babies than others. And we’ll potentially take over all of my work. But it’s all about leaning on how we can really move product and checking all those boxes that you talked about earlier. It’s like how do we make something that’s healthy for people and shelf stable and produce locally and has nice packaging and actually is moved in a volume that, we can go to farmers and make requests and have them again perk up and be like, you want that? Like nobody’s ever asked me for that before. Let me do the numbers. That makes sense. That works for me. Like let’s do it. And that’s how you can move the needle and then all of a sudden-

Dillon Honcoop:
That’s where the disconnect usually happens, because farmers are like, “Hey, we can do this in quantity,” and consumers are like, “Well, but no, we want something that’s more artisan and more hands on. And so farmers, why don’t you do this. Farmers, this is what we want.” And farmers are like, “I can’t afford to do that. Well, maybe I could, but I’m not sure if I can make the risk to switch to something like that.” So that’s where that gap always seems to where that gap is. So one of the-

Niels Brisbane:
And it’s a huge disconnect. And that was like, that was something we would come into conflict with at the restaurant, because even with… I mean, we even were willing to like finance things for farmers like, great, let’s buy all your seeds so that you can grow this specialty thing for us. And figuring out ways to play ball with them so that the risk wasn’t all in their court. But people don’t realize it’s like, I mean, farming is not a high margin industry, and so trying something new, a small margin on a small number is not worth their time and headache and amount of effort to like… I mean, doing something new takes a lot of mental energy and if it’s not going to pay off, they’re just going to stick to the bulk thing and as they should because that’s what makes sense. And so-

Dillon Honcoop:
Have you had to explain that to people who don’t understand? Well, what do you say to people who are like, well, why don’t farmers do X?

Niels Brisbane:
I would say I’m getting better at explaining it to people. I mean, it’s an uphill battle and part of it is people don’t understand business well enough. And to me that should be like, that should be what high school is, is like teaching you business and probably mostly through like getting jobs. But people that don’t understand business is probably the biggest disconnect. And they just think that, these farmers are swimming in money or honestly that business people are swimming in money, like starting a business it’s just instantly makes you rich and it’s like, nothing’s further from the truth. My uncle has a say. He’s like, “The fastest way to make $1 million is to start a $5 million business.” So 4 million in the hole and you got 1 million leftover. So there you go, you’re a millionaire. And so-

Dillon Honcoop:
So true.

Niels Brisbane:
So there’s that piece in just trying to explain the economics of it, but honestly like experience is kind of the only real teacher in that. So encouraging people to be like, great, put some numbers on a page and like, show me a business plan where what you want makes sense. And there’s no farmer that, if you have a business plan that makes sense, wouldn’t try it. Those are not farmers, but most of them are going to give it a shot and they’re going to be like, “Well, if it makes sense on paper, it’s good enough for me. I’ll give it a shot.” So that’s trying to get people to actually wrestle with the problem of like, even in there, trying to come up with analogies can help, but there’s no real experience. Like experience is the teacher.

Dillon Honcoop:
And this whole journey, what’s been the most challenging, difficult, hard thing for you personally?

Niels Brisbane:
I mean, probably this thing that makes life hard, which is people, and trying to… like the politics of all of it and figuring out how to move things forward when there’s 100 reasons not to. And it’s like an asking, trying to get groups to, everything from like you’ll work really hard to get to groups of people to finally like, mutually trust and get excited about a project and then have it fall through. And then, you’re just adding to the distrust of that’s already out there.

Dillon Honcoop:
And what’s the distrust? What does that look like?

Niels Brisbane:
I mean, even just like simple things like, it’s not like a systemic problem, but just like of one person. If a farmer needs a piece of equipment and they’re like, well, if you like, I need this piece of equipment and I’m willing to buy it because I’ve got that CapEx sitting on hand, but you have to promise me that you’re going to buy for the next three years like this much so that my business plan works out, and everyone’s excited and everyone’s like, okay, we’re going to do it.

Niels Brisbane:
And then, from the higher ups on the other side, the product gets pulled and they’re like, sorry, we have to back out. Like, even if we’re going to get beat up on this contract a little bit, but it’s like then the farmer’s stuck sitting on that piece of equipment and they just took a huge loss and it’s like all understandable because somebody has to take that risk and that just adds. So then it like, it makes those farmers like, I’m not going to do that again. That was really dumb. So it’s like, it creates a distrust between… honestly like a distrust of like change and a distrust of trying new things, which is fair.

Dillon Honcoop:
What about trust of farming from the public? I think about that in terms of you saying that farming needs a facelift. That tells me that there’s a problem and I feel that too. I guess I’m just curious from your perspective, what is that problem? What do they see farming as right now, and how is that right and wrong?

Niels Brisbane:
I think they see farming as this like old system of that’s like archaic on some level and has no, I don’t know the best way to put it. But it’s like it’s an archaic way of thinking and operating. And so like trying to think of a way where people can view that as the trade that it is and the skill and the amount of knowledge that’s there and the amount of hard work that’s there and the amount of stress that’s there.

Niels Brisbane:
I mean, there are ultimately a whole bunch of small business owners, which I think is what this country is supposed to prize as like the most championed group, but it doesn’t right now and that’s a little sad. So I don’t know. I don’t know exactly. I mean, I know how to like, or I have some ideas of how to potentially create that facelift of just two groups of people not really knowing each other is maybe what like the best way to describe it.

Niels Brisbane:
And so they need to interface with each other too because it’s like nobody, it’s the same problem of like the divisiveness that’s going on is because people aren’t sitting in a room talking. And it’s like you can often, you realize how similar people really are when you’re sitting across from each other sharing a meal or buying their product or anything else. And so that is it’s two groups of people that don’t understand one another.

Niels Brisbane:
If you grew up in a city, it’s like going to another country, going to Lynden sometimes. And not in a bad way. Like it’s just very different. And honestly, I think a lot of Seattleites would really enjoy their time there, and a lot of Lyndenites would, if they could get around the traffic, would really enjoy the city. Like they’re two great groups of people and they need to understand one another.

Niels Brisbane:
And I mean, for me, food is all about bringing people together and it’s about creating community. And when you share delicious food, pretty much all other things fall away. And so when you have farmers producing fantastic food and needing to sell it to large amounts of people, they are two groups of people that should get along very, very well. And there’s just that middleman that’s been, that’s difficult.

Niels Brisbane:
So it’s like, I mean, the amount of money that people will pay for something at like a farmer’s market can be astronomical because they’re looking at someone in the face and they know how much work it was for them. And they’re like, $12 for a gallon of milk, no problem. Like, I’ll pay that. And that’s just doesn’t exist in the current system. And so not that I think all farmers should go to the farmer’s market, like that’s not a business model that will work for everyone either. Like this is still the 21st century and we have to operate accordingly. But there’s businesses that can be created to help bridge those gaps and tell those stories and move things forward in a different way.

Dillon Honcoop:
I feel like there’s so much we could talk about here and I’m just loving the things that you’re saying because you’re coming from this different perspective. But it resonates so much with my experience and the things that I’ve been seeing, and I like the optimism too that you’re bringing not just talking about the problems, but you’re so much more focused on the solutions.

Niels Brisbane:
That’s all that really matters.

Dillon Honcoop:
Thank you for opening up about your passion for all of this and all the work that you’re doing. Really, you’re kind of between two worlds and working to connect them. It sounds like it’s what you’re all about. So I’m really excited to see what happens with your ventures and I’m pumped for when we can find out more specifics-

Niels Brisbane:
Absolutely.

Dillon Honcoop:
… and open door for when you want to come back on the podcast-

Niels Brisbane:
I would love to.

Dillon Honcoop:
… and tell us more about some of that stuff because I think you’ve got got cool stuff ahead.

Niels Brisbane:
Cool. Thank you so much.

Announcer:
This is the Real Food, Real People Podcast. These are the stories of the people who grow your food.

Dillon Honcoop:
Isn’t Niels such an interesting person, such a talented guy? And so crazy for me to meet somebody like that through this podcast who grew up in the same small farming town as I did. I think my sister, if I remember right, was in high school across country with his older brother. But seriously, that conversation we just heard was the first time that Niels and I had actually met in person.

So as I listened back now to that conversation with Niels, I realize we didn’t get very much out of him about how his new ventures to reconnect eaters with farms will actually work. But because of his passion for food and farming and because he’s obviously such a tenanted leader, I’m really excited to see what he does with that. I have a feeling we’ll be talking with him again down the road.

Make sure to subscribe to the Real Food, Real People Podcast on Apple Podcasts, Spotify, Google Podcasts, and basically just about any other podcast platform you prefer to make sure you don’t miss any future conversations with Niels. And of course all of the other amazing conversations with farmers and people behind the food that we eat here in the Pacific Northwest. Also, feel free to email me any time with thoughts that you have on the show. Whatever it is that you’re thinking about, good, bad, otherwise, I’m all ears. dillon@realfoodrealpeople.org is my email address. Dillon is, D-I-L-L-O-N @realfoodrealpeople.org.

Announcer:
The Real Food, Real People podcast is sponsored in part by Save Family Farming, giving a voice to Washington’s farm families. Find them online at savefamilyfarming.org.

Niels Brisbane part 1 | #005 01/13/2020

Award-winning Seattle chef Niels Brisbane is reconnecting with his farm-town roots to champion farmers' importance in establishing a cuisine of the Pacific Northwest. In this first half of their wide-ranging conversation, he and Dillon tackle science, art, nutrition, agriculture and much more.

Podcast: Play in new window | Download

Transcript

Niels Brisbane:
It’s pretty incredible what the Pacific Northwest has to offer and really plugging you in with lots of farm visits, lots of manufacturer visits, actually, these are the purveyors you can get this from.

Announcer:
This is the Real Food, Real People Podcast.

Dillon Honcoop:
This week we hear about the personal journey of a guy who became a sous-chef at one of Seattle’s top restaurants, but that’s not what he set out to do. It’s an incredible story. We actually had such an amazing conversation that I’ve split this into two parts. This week is the first part with Niels Brisbane and him telling his personal story from sports to science to art, all relating to food and now how he’s become passionate about farming and farmers. He’s trying to change our regional food system. An incredible story. Take a listen. Also, make sure to catch next week as well as we continue this story with Niels Brisbane.

Dillon Honcoop:
Basically, you started off as a wrestler and you wanted to be a scientist was the starting point, right?

Niels Brisbane:
It was the starting point, yes.

Dillon Honcoop:
What were you doing? You were down in California?

Niels Brisbane:
Yeah, yeah. I started down in California. I was at UC Davis, which is just outside of Sacramento. I was there. I was studying biology. Like I said, I was there as a wrestler, which was fantastic. I loved being a part of the team.

Niels Brisbane:
Shortly after starting, after the first season, it was springtime at some point, it was 2010. The financial crisis had really started to put the squeeze now. It had been a couple of years, so now the financial crisis was really squeezing on the universities. We had just gotten a brand new dean. She decided she needed to create some funds. She cut women’s crew, which needed a lot of funding. Because of Title IX, she had to find men’s sports to cut as well. She ended up dropping men’s wrestling, men’s swimming and diving. Anyway, she had to free up some funds.

Niels Brisbane:
She dropped the program, which was a bit of an identity crisis for all of those athletes. We had people transfer out. People deal with it in all sorts of ways. UC Davis is, for its biological sciences, is top 25 in the nation at the time. They’ve actually moved up since then. For me, athletics, while absolutely I’m crazy about them, were an avenue to get into, to leverage towards great academics.

Niels Brisbane:
I decided to stay at Davis. The university wasn’t totally brutal to us. They let us keep our athlete status, so we still got a lot of the benefits of being athletes in a college.

Dillon Honcoop:
Even though you weren’t able to-

Niels Brisbane:
Even though we weren’t practicing it. We continued to practice for a while. At first, there was everything from writing letters to doing some demonstrations and having other coaches come in and try to support and do a lot of lobbying to try to get them to reverse this action. None of it stuck.

Niels Brisbane:
Then I was in school. But still, even during that time out of Linden now and having to feed myself for the first time, and then as an athlete there’s that next level of how do I feed myself well, how do I make sure I’m getting all the nutrition that I need. They were trying to basically get me to move up a weight class or be larger in my weight class. Wrestling is always this tight dance of you want to be the largest possible without bumping up into that next weight class.

Dillon Honcoop:
A lot of body manipulation.

Niels Brisbane:
A lot of body manipulation. Actually, it was really interesting. While I was working at Washington State, one of the PhD students there, she was a nutritionist and had spent time at the Olympic Training Center in Colorado and just a really, really intelligent lady who we always had a lot of really nerdy conversations together.

Niels Brisbane:
She had always talked about that she worked with the wrestlers specifically and just how obsessed they were with nutrition. She was a dietician and all these other … versus some of the other athletes that they were very concerned about diet and all these different things; if their weight fluctuates, if they … They’ve got a lot more to play with versus wrestlers are very, very tight. She said it was the only team that was basically 100% organic. They only ate organic foods. They were very concerned with what they ate. I was like, yeah, that’s wrestlers.

Niels Brisbane:
While down at Davis, I was studying sciences, was focused … At the time, I had some very … everything from physical therapy to something in the medicines to very much thinking about health from the traditional pharmacological standpoint.

Niels Brisbane:
Then as we … I don’t know exactly why. I think it was just the nutrition class, Nutrition 101, we had a very, very well-regarded professor. She was published all around the country, considered in the best of her field. Me and a couple of the other athletes took her class. It was amazing to me how little there was of substance on some level where they’re breaking things down into such … Nutrition as a field is a very young field. Nutritionists would tell you this. It’s only been around … it’s really been studied for … I can’t remember when it exactly was founded, but it’s less than 100 years. It’s only been studied and focused on for not very long.

Niels Brisbane:
Tests haven’t been really great as well as usually nutritional testing requires you to survey people and basically be like, “What did you eat last week, and how did it make you feel.” Those are questions that people aren’t really great at answering anyway. Just the feel of nutrition is a really difficult field. It needs a lot more support and it needs a lot more help, but then also just realizing, oh, there’s not … It’s in its infant stages and it’s not ready for the application necessarily.

Niels Brisbane:
It was incredible to work with these incredible professors and realize that there’s not a lot that I can actually glean and use in my athletic endeavors other than eat whole foods and eat more vegetables and eat fruits and eat protein from good, clean sources and stuff like that.

Niels Brisbane:
That was interesting which then pushed me, basically the lack of formula to nutrition and realizing; a. Oh, this is just a really complicated science. There’s the best people are working on this and we just don’t know yet.

Niels Brisbane:
Coming to that point, I was also then living with my best friend down there and a fellow wrestler. He was just a phenomenal cook. He had grown up doing some cooking. He grew up in Japan and then moved to Hawaii after that and was just really very talented in the kitchen. We were all weird wrestlers that were focused on nutrition and eating and not huge partiers.

Niels Brisbane:
When most Saturdays people would be sleeping in and do all this other stuff, we would be traveling 45 minutes to go to our favorite Japanese grocery store and pick out which type of soy sauce we wanted.

Dillon Honcoop:
There’s different types of soy sauce?

Niels Brisbane:
Oh yeah, there’s tons of different types of soy sauce, yeah. That was always my favorite. He’d be like, “You can’t put that soy sauce on fish. That’s like a meat sauce or that’s for beef and that’s for vegetables,” and this sauce and that sauce and just learning about these cultures that have such a deep respect for their food. They’ve thought about it for a very long time. Japan, there’s a reason it is just a culinary mecca.

Niels Brisbane:
He was a great teacher. He was very passionate about Japanese cuisine. I learned a ton from him. Also, being athletes, we were competitive. We’d actually prepare each other meals trying to one-up each other constantly. It’s the most friendly competition ever. We did, we were cooking all the time. We were cooking from scratch and realizing what that does to your body and how that makes you feel. It was very eye-opening for me and really just opened up the Pandora’s Box of, oh, if you want to influence how people eat, then you have to be able to produce something delicious. That’s the baseline of everything.

Dillon Honcoop:
Your starting point was science more though.

Niels Brisbane:
Yeah, absolutely.

Dillon Honcoop:
But then really, through this friend, brought in the art of it too.

Niels Brisbane:
Absolutely. Absolutely.

Dillon Honcoop:
Now in your position, having been a chef in a fine-dining restaurant in Seattle, Canlis, and all the other things … but you’ve also researched with the university and done all the science-y stuff, you consider yourself more of a scientist or an artist?

Niels Brisbane:
Oh man. I don’t know. I think I would consider myself more of a scientist. I think that the art piece of it is … it’s like culinary school. The first week they’re like, “Do you have a trade or is cooking a trade or is it an art?” I think that whenever they wanted to waste class time, they would bring up that topic. People would just go at it.

Dillon Honcoop:
Is that okay for it to be just a trade?

Niels Brisbane:
I think so. I think the trades are heavily under-respected.

Dillon Honcoop:
What about at culinary art school, I’m sure that they wanted it to be understood on a higher plane than just a job, right?

Niels Brisbane:
Right. Yeah, they did.

Dillon Honcoop:
It’s an artistic expression.

Niels Brisbane:
Right. I get that, but also I think it’s the trade of hospitality and the trade of being able to take care of someone like that. I don’t know. I’ve thought about this. On some level, I almost feel like building a table or even … that can be a piece of art, or you can build a table and have it just be totally utilitarian. Is IKEA producing art? I think that would be a hard point to argue. There’s woodworkers out there, there’s tens of thousands of dollars for one of their tables. Is that a piece of art or are they just a really skilled tradesman?

Niels Brisbane:
I don’t know. On some level, I think that for it to be … art has a certain provocative nature to it. It’s not just consumed or enjoyed. It has to create thought.

Dillon Honcoop:
There’s a message.

Niels Brisbane:
Yeah, there’s a message behind it. It changes the price point. I think there can be very artful food that costs $10 for a portion or whatever else. It doesn’t have to Instagram well to be art.

Dillon Honcoop:
You were trained as a scientist. You got your degree in biology.

Niels Brisbane:
I did, yeah.

Dillon Honcoop:
At UC Davis.

Niels Brisbane:
At UC Davis, yup.

Dillon Honcoop:
Then were you going to get a job doing biology stuff or-

Niels Brisbane:
No.

Dillon Honcoop:
You mentioned also then going to culinary art school, which was the next step. What was between there, and what launched [crosstalk 00:13:00]?

Niels Brisbane:
Getting married was in between there. That was my three months off in between the two.

Dillon Honcoop:
Nice.

Niels Brisbane:
I went for a more traditional science school or a more traditional biology track but under the biology degree, UC Davis gave a good amount of latitude as far as what classes you wanted to take. While I was there, I’d been cooking more and more and was just really loving it, really falling in love with the science of cooking and the science of taste and perception. You quickly get into psychology and just the fingers that cooking has all of it in all of these different pies of study.

Niels Brisbane:
Towards the end, I really started creating more of a course towards food science. UC Davis has a phenomenal brewing school and a phenomenal viticulture and analogy school as well as a really highly regarded food science school. I got to take a lot of those classes. I got to study under one of the top brewing scientists in the world, got to go to France and study wine in Burgundy for a couple of months as well as just taking some really phenomenal food science classes and diving deep into that and really getting an understanding of not only why we cook as a society but how it’s done and how those subtle manipulations of what’s a mired reaction versus caramelization and why are they different. Why does that matter? How do you do things differently with them?

Niels Brisbane:
Towards the end, the last two years, I didn’t want to add on a fifth year and actually switch to a food science degree. I knew as soon as I started cooking, no one would actually care that I have a degree. I just basically took as much food science courses as I could, which they both food science. They had a lot of overlap. I left with a biology degree but had heavy emphasis on food as well in that degree.

Dillon Honcoop:
Only three months later, you decided to go on to culinary arts.

Niels Brisbane:
Yeah. When I graduated in June, I had already applied and was starting cooking school that next fall. I had the summer off, got married.

Dillon Honcoop:
Where was that?

Niels Brisbane:
That was here in Seattle. Yeah, Seattle Culinary Academy. We had moved back. My wife had just finished her Master’s down in Sacramento. We knew we wanted to move back to Washington. I chose a school here. It turned out to be a really incredible, incredible experience. It’s a community college program. It’s a beautiful school. They’ve done a really good job with the aesthetic of it. The staff at the time was just really phenomenal. They went above and beyond their job descriptions to make that experience fantastic for their students.

Niels Brisbane:
They really focused on sourcing, on what the Pacific Northwest has to offer, which is pretty incredible what the Pacific Northwest has to offer and really plugging you in with lots of farm visits, lots of manufacturer visits, actually, okay, these are the purveyors you can get this from. Call Hank and he’ll get it to you, those really helpful pieces of information.

Niels Brisbane:
It wasn’t just classical French cooking. They did a really good job of being like, yeah, that’s the classics and this is where we’ve taken it and this is where you’ll actually be cooking at this level. Really, it was the plugging into the sourcing that was the most invaluable piece of information and then the way that they just thought about sustainability.

Niels Brisbane:
It’s like, well, if we’re fishing for all this stuff, there should really be a policy of everything you catch, you have to sell or something so that you’re not just fishing. You catch five … I catch for every one regular fish you want or whatever the numbers are. How do we think about utilizing that? How do you think about food when it’s not just putting a piece of protein in the center of the plate? What if it’s a tiny fish? Americans don’t love to eat tiny fish, so how do we prepare that in a way that’s different and delicious? Again, it has to make it over that deliciousness bar. If it’s sustainable and well thought out and artistic or anything else, it has to make it above that. If it’s not delicious, people are just going to think you’re a fraud.

Dillon Honcoop:
How different was that culinary arts program because it was in Seattle, and was that part of the reason why you wanted to come back up here to Washington?

Niels Brisbane:
It was important. I wanted to be back in the Pacific Northwest. It depends why you want to cook, ultimately. If you’re cooking to show people how good you are at cooking, then you should be able to do that anywhere. Part of what would be so impressive is that I can go anywhere in the world and I can take any ingredient and I can make it delicious. It’s about me. That’s fine. There’s certainly nothing wrong with cooking like that, but that wasn’t my goal for getting into cooking.

Niels Brisbane:
I knew that from the start, that cooking was a way to … I have to get over the hurdle of being able to cook well and get people to enjoy my food in order for me to then source in a way and move product in a way that creates a more sustainable system. For me, it came back to improving Washington’s food systems. Cooking is a great way to do that, and how do I do that? It was like, well, okay, I’ll learn how to cook and that’ll be the first step.

Niels Brisbane:
Not having it in Seattle would have been very counter to that. For me, if you’re not plugged into the region here, then you’re making the cooking about solely just your improving, which, again, is not a bad thing, but kill two birds with one stone.

Dillon Honcoop:
There’s also a reason though why different cuisines are not only culturally based with the human element but also regionally based. It’s a geographical influence, and that’s where cuisine is different here than … I guess here’s my question: what is the Pacific Northwest cuisine? Really, it’s a young culture out here aside from the First Nations people, the Native Americans that were here. What is that? [crosstalk 00:20:37] different than French food. You talked about Japanese food earlier. They have so much history behind those places.

Niels Brisbane:
Japanese is a huge part of this culture. I don’t think you can claim that the Pacific Northwest has an identity without the Japanese culture having a huge seat at the table. Same with the Filipino cultures. The Korean cultures have a really big presence here. Basically, anyone around the Pacific rim, especially if they had anything to do with the fishing industries, they all gravitated towards this place. It’s Norwegians and Japanese and all these fishing communities from around the world. The all converged here. They all had a very heavy hand in shaping this place into what it’s become.

Niels Brisbane:
I don’t think that the Pacific Northwest has a cohesive cuisine at all. In general, there’s not a ton of strong cuisines even throughout the US in general. I would say that even early on in my cooking, that was one of the questions I wanted to play a hand in defining is what is the cuisine here. I don’t think it’ll ever be as defined as the Italian cuisine or French cuisine or any of those because we no longer live in an isolationist world. You can’t fully develop it in a way without it being morphed and shaped. I also don’t think that’s a bad thing. I think that’s part of our cuisine as well.

Dillon Honcoop:
How much is it influenced by the food that we grow here?

Niels Brisbane:
I don’t think it’s influenced enough by it. I think it should be very defined by that. You go deep down the rabbit hole and people are like what’s from “Washington”? Cabbage isn’t from Washington originally. There was no cabbage being grown here 1,000 years ago. It’s not native to Washington.

Dillon Honcoop:
You can grow just about anything here.

Niels Brisbane:
Exactly. You can grow just about anything here. To me, the long-term would be anything that you can grow “sustainably” in the area, sustainably being it doesn’t destroy the soils and you’re able to have multi-tiered business models that are able to operate multi-generationally. There’s a consumer base that’s willing to buy into that product for multi-generational. Again, that to me is sustainable is basically is it a business that will work long-term and businesses that just deplete the area …

Niels Brisbane:
There’s a reason the logging industry took a nosedive eventually. It’s because it wasn’t a sustainable model because they weren’t able to turn it over fast enough. Eventually, it was cheaper to go to Brazil or go to these other places. Now logging is very sustainable. They had to find that tipping point of can we do this. Can we plant as fast as we can tear down? Once you can do that, then you’ve got a good business model.

Niels Brisbane:
Figuring that out for the Pacific Northwest, to me, yeah, if it can be grown here, it can be part of Washington cuisine. Whether it should be grown here is always the question whether it’s a good utilization of the land or whether it can be a good return. Should we be growing something that is …

Niels Brisbane:
Dr. Jones is working on … He’s like shouldn’t be growing commodity wheat on this side of the mountains because the soil’s too fertile basically. If you’re going to grow grain, it should be a specialty grain, a premium grain of some sort. Otherwise, there’s single farms on the east side that are bigger than the entire Skagit Valley.

Dillon Honcoop:
Explain. You said Dr. Jones. Who is that? This is WSU Bread Lab?

Niels Brisbane:
Yeah. This is Dr. Stephen Jones. He is the head of the WSU Bread Lab which is a plant breeding lab that’s doing traditional cross pollination to come up with new wheat, barley, rye, buckwheat varieties. They work on a little bit of everything and then actually finding markets. He does the plant breeding but then he also plays a hand in finding the markets for those. If the markets don’t exist, then advocating for those products and trying to create markets. He’s been fairly influential. He’s been written up in everything from The New York Times to all sorts of things.

Niels Brisbane:
I worked for him for a year helping establish the culinary director position. He’s done incredible things for the bread world. It was how do we get this into the food world more. You can just eat wheat. There’s more ways to eat wheat than just in bread. You can make delicious porridges or there’s lots of risottos or whatever else.

Dillon Honcoop:
You were involved with that but now you’re moving on to your own venture. I know you haven’t launched that yet. Maybe in a little bit we’ll bug you to see how much we can get out of you, a little sneak preview maybe of what you’re up to.

Dillon Honcoop:
Before that though, I want to go back. We should talk about you went through culinary art school. The next stepping stone was Canlis Restaurant?

Niels Brisbane:
Correct.

Dillon Honcoop:
In Seattle here?

Niels Brisbane:
Yup, yup. I actually even started at Canlis while I was still in school. I did an internship for them part-time in the restaurant world. It was 40 hours a week. After school, I would go to the restaurant and work until closing, midnight or so. On Saturdays, I would do double shifts, essentially. Saturdays and Mondays I would do that. I think one or two other days a week I would go after school and was working for free for them, which they always loved.

Dillon Honcoop:
For people who don’t know, describe what Canlis is.

Niels Brisbane:
Canlis is … I don’t know, I think it might actually be their 70th birthday this year. I can’t quite remember, but late ’60s, early ’70. 1950, they were a restaurant founded by Peter Canlis. It is well-established. They’ve always done that fine dining, higher price point meals. They’ve been very well respected for a long time. There’s the sheer longevity piece of it but then they’ve also done a decent job of always staying modern as well. Really, as food has taken this turn from back in the ’80s and ’90s, fine dining was flying something from across the world. Now fine dining is I picked it from the garden that you walked by as you came in. It’s been a total shift. They’ve done a really good job of modernizing with that.

Dillon Honcoop:
They champion that, eating local.

Niels Brisbane:
Yeah, they have.

Dillon Honcoop:
In fine dining in particular.

Niels Brisbane:
Right, yeah. Originally, they had multiple locations. One of them was in … I think it was in Honolulu. Regardless, it was in the Hawaiian Islands. They would actually fly Washington salmon to the Honolulu location, and then they would fly Mahi Mahi back. Eating locally but also sourcing in these unique ways, that was a big part of what they were doing.

Niels Brisbane:
Especially the last couple of chefs, Jason Franey and then now Brady Williams, they were focused on more sourcing locally. Especially when Brady came along, that was a really big change in focus. It was like, how do we source more locally and really champion what’s going on here.

Niels Brisbane:
I had been working under Jason Franey, the previous chef, for a few months. He left to a restaurant down in California. We were without a chef for a little interim there. They ended up hiring me on as a cook. I started cooking there. A little bit later, Brady Williams was hired and started with us. I started as a cook underneath him. Relatively quickly, I’d come in and was working on a lot of my own projects, coming in a couple of hours before my shifts and working on dishes that excited me and just trying to keep finessing those skills and exercise that creative piece before, which you just have to do before a 12-hour shift of just executing food straight, it’s very routine. It’s nice to have a little creative outlet before that.

Niels Brisbane:
I’d been working on that. He’s very, very creative and very artistic. I have more of the scientific approach to things. He and I just had a very symbiotic relationship early on. He would often, as I started working on projects, was like, “Chef, Chef, will you try this?” He’d be like, “Okay, yeah, this is cool, but I would add this ingredient.” It would be like, “I never would have thought of that,” because that’s so obscure.

Dillon Honcoop:
What kind of stuff?

Niels Brisbane:
Oh man.

Dillon Honcoop:
I’d just love to have an example so I can start to get hungry here.

Niels Brisbane:
I’d be working on a dish with … I don’t know, you can never remember all the dishes now. Maybe you’re doing duck. You’ve got some classic sauces or a classic pairing of some sort of sweet cherry chutney or something like that. You’ve got some sort of greens on there. He’d try it and he’ll be like, “You know what this needs, mole,” which is a traditional oaxacan from a southern Mexican style sauce that has ground pumpkin seeds and chocolate and all these heavy spices. You wouldn’t traditionally think to pair duck with mole and cherries. I maybe had worked on this dish and gotten it to a point. He would come in and basically say, “It needs this and it needs that. Maybe you should add some sorrel leaf oil,” or something like that.

Niels Brisbane:
Then I could go back and work on all of that and make those changes and find not only a way to make mole but maybe spice it up a little bit, do something a little different, put some flair on it and then bring it back. There would always be this dialog of, “Add this. Take this away.” We just had a good relationship. I was always documenting, always making sure that everything was very linear and just step by step by step by step.

Dillon Honcoop:
The scientist.

Niels Brisbane:
The scientist. He could just come in, and in a good way, wipe the table blank and throw in new things. We just had a good relationship. He quickly promoted me to sous-chef. I ended up running the menu development piece. It was the two of us.

Niels Brisbane:
Chefs don’t have the luxury of always being in the kitchen day in and day out. They’re essentially CEOs is what people don’t realize. We call them chefs but they act more like a CEO. They’ve got to write schedules and do financials and all these other pieces. I’m sure farmers are very familiar with it too. They’re like, “You just get to spend time with cows all the time.” They’re like, “I could be a CPA.” They have all these other skillsets. The chef always has to delegate a lot of these tasks to everyone else. I had the joy of doing the menu development and then the fermentation and focusing a lot more on how fermentation can affect flavor and how it can make things delicious. That was a really fantastic rabbit hole to dive down.

Dillon Honcoop:
This fascinates me. I always wonder, what goes on behind the scenes? How do they come up with these new menu items, and what does someone who’s really creative in the culinary arts do in a kitchen like that? Granted, it’s fine dining, so there’s going to be probably more risks taken and newer things tried than your average restaurant. Still, you’ve got to make sure that the menu items are available. That’s the meat and potatoes of your feeding the customers day in and day out. When do you actually get to play around? That’s interesting, you say you were actually coming in early initially to do that.

Niels Brisbane:
Yeah, yeah, for sure.

Dillon Honcoop:
Until you proved … You have to be pretty darn good at this to get to where you got.

Niels Brisbane:
It’s one of those things that when you’re doing it, it doesn’t seem like a new idea. You’ll do 100 iterations of something. There’s just a tiny little step that doesn’t seem like a genius idea in between those 100 iterations. Then from going from zero to 100, someone coming in from the outside, they only see that as one giant leap. They don’t see that as 100 tiny steps.

Niels Brisbane:
People, they do, they come in and they’re like, “That’s genius.” It doesn’t feel genius. It feels like a lot of work. I think that’s true in any industry. It’s all these tiny little steps and then all of a sudden people come from the outside and they’re like, “How did you ever think of that?” You’re like, “Two years is how I thought of that of actively thinking about this problem and having 99 bad versions of this or incomplete versions at the very least.”

Niels Brisbane:
That’s where, I think, again, the scientific approach because in science, you’re not really looking for success. You’re looking for failure always and how do I disprove my hypothesis. You’re constantly working against yourself in a way. That’s my creative “process” is really just about tearing down what I did yesterday and making it a little bit better on some level and then having good oversight from a chef that knows when it’s ready. Also, just keeping the staff motivated.

Niels Brisbane:
The difference, really, from a fine dining place that puts effort into something like that, it eats through a lot of time. Everyone who owns a business, knows that time is money. Just being able to have the support to say … They, of course, have to invest in that. They can’t just keep the same menu year in and year out. It is out of necessity that they have to put that money in on some level, but allowing us to actually take the time. You still have to run a restaurant while doing all of this. That’s the difficult part.

Dillon Honcoop:
An answer to those people who are like, “This meal cost me 100 bucks. I could go down to the store and buy this all for 15.” Well, you’re paying for all of that development.

Niels Brisbane:
All of that development.

Dillon Honcoop:
And the art and the atmosphere and all those other things that go into that equation is huge.

Niels Brisbane:
Absolutely. Absolutely, which does make it … That is why on some level, to me, the pinnacle of food development is being able to mass produce that creativity on some level and being able to say, okay, I can create something that’s well-sourced and delicious and all these other things, and I can produce a million of them and it’ll cost you five bucks. That, to me, is like oh my gosh, that’s incredible. I’m so glad I had the time to just purely be creative and have the customer pay for it and then being willing and excited about sharing that experience of this is truly cutting edge. Now, to me the next step is, okay, how do we produce a million of them? That’s how you can create that big impact.

Dillon Honcoop:
What did it feel like though being in that creative world? You’re coming through culinary art school in Seattle, going to Canlis. It has to be pretty high on the list of where people want to go, things they want to do and being recognized then. I know you’ve won awards for your involvement there. What did that feel like to start to get into that, really get into that world?

Niels Brisbane:
It’s exciting. It’s fun. It’s consuming is probably the best way to put it. Consuming is both really exciting because it’s all you think about all the time. It’s also draining on all the other areas of your life when you’re consumed by this single piece. It’s very fun. There’s a reason it’s high burnout because it consumes everything for all the good and all the bad in that. It’s very exciting. It’s a lot of work, honestly. It is difficult.

Niels Brisbane:
We were talking before we hit record about the necessity to constrain creativity and what that does. I think that’s so important. Having to run a restaurant while being creative is one of those constraints. It’s like, “Oh, what does this dish need? Does it need more cinnamon in this mole or more pumpkin seed?” A cook comes up to you and they’re like, “Chef, halibut didn’t show up. What are we going to do?” You’re torn out of that world of it doesn’t matter which of those because you need to find a source of halibut right now. Someone needs to drive across town and pick up halibut and get their car all smelly because we need it tonight because it’s on the menu and people are expecting it.

Niels Brisbane:
There’s always just, on one hand, it’s really fun to have those really creative moments. You get one of those or two of those really great creative moments a month and then you just get the normal month’s amount of problems of just life. That’s what life is, right?

Dillon Honcoop:
Yeah.

Niels Brisbane:
It’s definitely fun. It was a good team there. The sous-chef team was fantastic. I think there was four of us, five of us. It varied from time to time, but each with our area that we ran. I got to play point on some of the menu development and fermentation and stuff like that, but it’s a team effort, absolutely. It’s fun to be part of that team where everyone is obsessed and consumed with it.

Dillon Honcoop:
Not something that everyone gets to do.

Niels Brisbane:
No, no.

Dillon Honcoop:
That’s very cool.

Niels Brisbane:
It’s very much like being part of a winning sports team or something like that where it’s contagious and it’s fun even though it’s long.

Announcer:
This is the Real Food, Real People Podcast.

Dillon Honcoop:
When Niels and I talked, we had so much to cover that I’ve decided to share the second half of our conversation with you next week. That will be the second part as we get more into farming and Niels’ vision for what can happen with our food system here in the Pacific Northwest, how that relates to amazing food, and what he plans to do next. As you could tell talking with him, he just has so much passion for this issue and wants to keep working, keep pushing the envelope of new things to change the way we think about food here in our region. Please make sure to pick up the second half of the conversation next week.

Dillon Honcoop:
As always, we’d love to hear from you: dillon@realfoodrealpeople.org is my email address. Please follow us as well on Instagram, on Facebook, as well as Twitter. Just check out Real Food, Real People on those platforms. Would love to have you share our content, subscribe on Apple podcast, Spotify and a bunch of other platforms we’re on now, or even just drop us a line. Give us your feedback on this show.

Announcer:
The Real Food, Real People Podcast is sponsored in part by Safe Family Farming, giving a voice to Washington’s farm families. Find them online at safefamilyfarming.org.`

Felipe Garcia | #004 01/06/2020

Growing up in Mexico, Felipe Garcia never expected he would one day be the human resources manager for a dairy farm in Washington state. He shares his personal journey to find his passion, as well as what he thinks is sometimes misunderstood about the people who produce food here.

Podcast: Play in new window | Download

Transcript

Felipe Garcia:
If you don’t know the subject, it’s easy for you to point a finger or to just judge something when you’ve never done it, or you don’t even have the background, what’s going on, how did this product get to my table?

Announcer:
This is the Real Food Real People podcast.

Dillon Honcoop:
Welcome back to the podcast, I’m Dillon Honcoop. And as I continue my journeys around Washington state, to hear from the real people behind the food that we eat and produce here in Washington state. One of the things that’s interesting to me is their take on issues that can be controversial, and in this case immigration and the treatment of workers came up in a conversation I had as I made my way to Pasco and 5D Farms. I talked with Felipe Garcia, he’s their HR manager at 5D Farms, it’s a dairy farm, again, near Pasco.

And what Felipe shared was fascinating, telling his story of coming from Mexico to the United States, and what it means to him to work on a dairy farm and produce food for people here in Washington State. So join me as we continue on Real Food Real People, hearing from the real people behind the food that we produce and eat here in Washington state. Talking with Felipe Garcia at 5D Farms near Pasco.

Dillon Honcoop:
I want to talk about the things that you do on the dairy now, but first I want to go back a little bit more.

Felipe Garcia:
Yes.

Dillon Honcoop:
You said you were in inventory, or what was your job before they offered you the job here, when you just came up to [crosstalk 00:01:51]?

Felipe Garcia:
So my job, I used to work in front of a desk and a computer, catching errors on a company inventory, catching the red numbers, and we call it the blue numbers too. The blue numbers is when somebody made a mistake and instead of one, they put 100. So I was just doing that, a daily basis, eight hours a day, five days a week.

Dillon Honcoop:
What kind of industry was that with?

Felipe Garcia:
It was a candle factory.

Dillon Honcoop:
Really?

Felipe Garcia:
Yeah. Fragrance candles.

Dillon Honcoop:
In Arizona?

Felipe Garcia:
Arizona.

Dillon Honcoop:
Let’s go back even a little further than that. You said you were born in Mexico.

Felipe Garcia:
I was born in Mexico.

Dillon Honcoop:
What brought your family to Arizona?

Felipe Garcia:
Well, my dad, all his life was back and forth, but it was to a point that we were growing up, me and my two sisters, where my mom, she didn’t want to be that far apart, so that’s when they decide, “You know what? Come on over, try it. See if you guys like it. You can stay, if not you guys can go back.” So that was back in 2001 and we’ve been here since then.

Dillon Honcoop:
So you went to high school… So how old were you when you came?

Felipe Garcia:
I was 16.

Dillon Honcoop:
16.

Felipe Garcia:
16 years old.

Dillon Honcoop:
So then you finish high school…

Felipe Garcia:
I finish high school.

Dillon Honcoop:
In Arizona?

Felipe Garcia:
Arizona.

Dillon Honcoop:
Okay.

Felipe Garcia:
And then I went to a community college, Gilbert Arizona, and I’m supposed to be a teacher.

Dillon Honcoop:
Oh, so that’s what you were going into education…

Felipe Garcia:
I was going… Yeah, because I didn’t know what I want. I knew I was going to be something related to people, customer service. So teaching was my first option. Now that I’m working in human resources, now it clicks, it’s related.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
It’s hand by hand, so that’s what I went to school for.

Dillon Honcoop:
So what did your dad do? And your family, you had status already to come into the US?

Felipe Garcia:
At that time, yes.

Dillon Honcoop:
Okay.

Felipe Garcia:
And you can obviously work through the time [crosstalk 00:03:40].

Dillon Honcoop:
Right. And I know my wife is from Canada, and the immigration process is so confusing.

Felipe Garcia:
It takes a long time. But yeah, it’s not easy, because it’s… One thing people confuse, it’s not just go knock on a door, “Hey, I want to come in. I need papers to work this out.” There’s no option.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
There’s only a very limited ways to do it. That’s why a lot of people has to do it the other way.

Dillon Honcoop:
Yeah, exactly. And [crosstalk 00:04:10]-

Felipe Garcia:
It just misinformation, and that’s a whole new story.

Dillon Honcoop:
… Yeah.

Felipe Garcia:
But it’s misinformation. There’s only a few different ways that you can become legal, but like I said, they’re limited.

Dillon Honcoop:
So what line of work was your dad in?

Felipe Garcia:
So my dad, he was working at that time, it was a lumber place, they build the frames for the houses before they send them in, that’s what he was working at that time. But he’s-

Dillon Honcoop:
In Arizona?

Felipe Garcia:
… Arizona.

Dillon Honcoop:
And what about in Mexico?

Felipe Garcia:
Back in Mexico, well, we have farms and a small ranch, so we would usually work for ourselves, like farming and cows and stuff like that. But even back in Mexico I never done anything related to farming, because I was always focused on school, which was convenient for me.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
But same thing, in farming.

Dillon Honcoop:
So you didn’t want to do the farming when you were a kid?

Felipe Garcia:
No. That was hard work, because even like… that I did it.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
When kids were on vacation, I was working the ranch. I wasn’t very happy about that, but I learnt to make some money, since I’m a kid, so I like that. I like to be independent, so I start working on my own since very young age.

Dillon Honcoop:
So in some ways you don’t have farming in your professional background-

Felipe Garcia:
No, not at all.

Dillon Honcoop:
… but in your family background you do.

Felipe Garcia:
My family, yes. All of them. Well, my dad, when he came here he was doing farm work, he worked in dairys too. Actually to this day, my dad is 67 years old, he doesn’t need to work, but he still works in the fields.

Dillon Honcoop:
[crosstalk 00:05:41]

Felipe Garcia:
He’s not a 15 year old boy, but he still works in the fields. And I keep telling him, “You got to stop at some point, that’s hard work.” And he doesn’t want to, and he’s just still there.

Dillon Honcoop:
He just loves it?

Felipe Garcia:
He just likes it. He doesn’t like to sit at home, he wants to do something. But what’s funny, is that he’s working just like everybody else. Actually they like him because he never misses work, he always show up early and leave late.

Dillon Honcoop:
Yeah.

Felipe Garcia:
So he’s consistent. He’s not the fastest, but he’s consistent. So that’s one good thing I learn from him, “Never say no until you try something.” So that’s why I didn’t quite when I start working in the farm. I used to complain for eight hours a day in a office, and here it was 15-16 hours, because harvest, it’s a small, short window.

Dillon Honcoop:
Right.

Felipe Garcia:
You can’t play with it, when it’s a good weather, it’s a good weather. You got to take it.

Dillon Honcoop:
Yeah, exactly.

Felipe Garcia:
So again, that’s why I learn the meaning of work. But again, for some reason I like it. You see the progress on a day. When you’re in the office, you send something and you got to wait for a response, it takes a couple days. And the farming industry, when you do something you can see it, you plant something you can see in a couple of days, you can see something growing, so that’s… I don’t know, I can’t explain that. It just a feeling that I never thought that I was going to have again. I’m from a city, from office, work here in a dairy farming industry.

Dillon Honcoop:
I know exactly what you mean, because I miss that in my… I have a lot of things that I like about what I do, but I miss being able to have that tangible, “I can see what I accomplish today.”

Felipe Garcia:
Well, if tomorrow I go work somewhere else in a office, I don’t think I will be able to. The reason I do it here is because I work in my office, get my work done, and the rest of the day I’m outside with the guys. I’m working myself. I’m driving a truck, I’m doing something. I just don’t get bored. It’s just something different. If I got stuck in a office for the whole day, I can deal with it for a couple days, because we have to some times.

Dillon Honcoop:
Yeah.

Felipe Garcia:
But I don’t think I will keep up with it, so…

Dillon Honcoop:
It sounds like it’s in your blood a little bit.

Felipe Garcia:
Well, like I said, I’m a workaholic. I like office work, but only so much.

Dillon Honcoop:
Yeah. I know it’s in my blood too. My family is the same way. What did your dad say when he found out you were going to go work for a farm?

Felipe Garcia:
It was a surprise for him. He helped me, but he didn’t know how far I was going to get. He know I will try the best, and he was going to be okay if I say, “You know what? I don’t like that job anymore,” because he know how hard it is.

Dillon Honcoop:
Right.

Felipe Garcia:
But little by little he’s been seeing the success, and better a little bit a time. And now he’s happy.

Dillon Honcoop:
Did he laugh saying, “You didn’t want to do the farming when you were a kid, and now you’re farming.”

Felipe Garcia:
No, because he saw the experience firsthand. I see him every day. And he just didn’t know, he was surprised how much work I can get done in a day, again, because I used to complain for just a couple hours of work. And now he sees me come home late at night, leave early in the morning, and he was just surprised. And he was happy because he knows the feeling. He was pretty happy. I guess as a father, you want to see your kids grow and do better-

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
… but I think working in the industry that he loves, it’s even better.

Dillon Honcoop:
So did the rest of your family then move here, your parents?

Felipe Garcia:
I move them up here.

Dillon Honcoop:
You did?

Felipe Garcia:
Yes. About almost six years ago. They put out for a long time, they didn’t want to. They were so used to Arizona, but I keep pushing, “You guys got to move up here.” And finally they’re like, “Okay, let’s try it.”

Dillon Honcoop:
They can handle the cold?

Felipe Garcia:
Oh yeah.

Dillon Honcoop:
It’s cold here, compared to Arizona especially.

Felipe Garcia:
Yeah. Well, right now what I do, I just send them back to Arizona with my sister in the winter.

Dillon Honcoop:
Nice.

Felipe Garcia:
They come back when it’s a little bit better.

Dillon Honcoop:
So talk about your family. Are you married, have kids?

Felipe Garcia:
I’m married. I have two daughters. I just got a newborn two months ago.

Dillon Honcoop:
Congratulations.

Felipe Garcia:
Yeah, it’s a journey.

Dillon Honcoop:
And how old is the oldest?

Felipe Garcia:
She’s six years old. They’re fun, they’re girls. It’s just girls in the house, just me as a man. That’s important.

Dillon Honcoop:
That’s like my house too. I have two girls.

Felipe Garcia:
But it’s good, and they support me, so.

Dillon Honcoop:
It’s crazy isn’t it, having kids? It just changes so much.

Felipe Garcia:
Yes. And my wife, I give her credit because again, our industry’s demanding on time, and I work six days a week, sometimes seven days a week, and she’s okay with it. We’ll learn to work each other, and that’s probably the best thing, because when you’re getting short time at home, they need time, and they start complaining. But the freedom about my position is that if I need a day off I can just take it and then go take care of my family. But we’ve been like this since ever, so it’s not new to them.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
But my wife is very supportive.

Dillon Honcoop:
Yeah, farming can be hard on family life, right?

Felipe Garcia:
Yeah, mm-hmm (affirmative).

Dillon Honcoop:
For the reasons that you’re saying.

Felipe Garcia:
Well, here’s the difference between just farming and dairy farmers, the farming stoop at some point, and the maintenance is not as much as the rest of the year, but dairy doesn’t stop. It’s still the same no matter what day it is. So it’s not like I stop November and then I take time off, it doesn’t work that way. But I still take vacation with them, we go out on the weekends, we do stuff. We make it work. But again, this is what I like, this is what I do, that’s how they met me, so.

Dillon Honcoop:
Yeah. So you say you’re working six, seven days a week, is that year round then?

Felipe Garcia:
No. Like I said, I’m a workaholic. I work Monday through Saturday. Saturday is most likely just couple hours, just to make sure everything’s okay, and then I go back home. Only on the harvest time, it’s when I’m here a little more often.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
Again, I don’t have to, because we have guys that take care of everything, but once in a while you need the extra hand, and I just jump in.

Dillon Honcoop:
So your main job is HR?

Felipe Garcia:
My main job is human resources, yeah.

Dillon Honcoop:
For people who aren’t familiar with HR, what kind of stuff do you do? And I guess, HR on a farm, what does that look like?

Felipe Garcia:
Well, that’s no different than any company or corporation. The HR, we get all the fun. We hire, unfortunately we have to fire too.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
All the documents, all the legal stuff, a little bit of accounting, payroll, all the personal problems with employees and employers too, because we are right in the middle line. We’ve got to look for the good on the company, but also in the employees. So we’re the one in between. And we’re the ones that enforce the rules in the company, so that’s why we get all the fun.

Dillon Honcoop:
What’s the hardest thing about doing HR?

Felipe Garcia:
Letting people go, that’s probably the hardest thing.

Dillon Honcoop:
Yeah.

Felipe Garcia:
Because we all come here to work, we all need the income, we all need to support the families, but that’s probably the most difficult thing, for any reason. Some people, they’re not as good as the other employees at showing up or just missing to work, and you have to let them go. But you know that person has a family, that needs to take care of, and that’s probably the hardest part. But you got to think different, sometimes you didn’t cause that, they did it theirselves, but that’s probably the hardest thing.

Dillon Honcoop:
What does it take to be really good at human resources?

Felipe Garcia:
You got to be very partial on the decisions, so no different than a judge. You got to look at what’s the rule, but how much can you play with it, or how much… That’s the thing, that one you take a decision for a person, it has to be the same for everyone, so that’s the hardest thing there. You have to be really good at judging that stuff. You can’t have friends in this type of work. If a friend ask you for a favor, well, it doesn’t work that way, because you got another 50, 60 people right next to you that they may want a favor too.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
And if you already did it to one, you have to do everyone. So you have to be good at looking at the situation, and you go to be good at solving problems, because sometimes you get those problems, right away you got to get a solution in that instant, that’s not something you can wait sometimes. And you have to be a good people person, good communication. You have to be good at communicating. There is one thing as explaining something, but if the person doesn’t get it, doesn’t understand it, you’re not really good at it.

Felipe Garcia:
So culture wise, here has a lot to do with culture. By my fortune I got both of them, I got American culture and I got Hispanic culture.

Dillon Honcoop:
What’s the trick to balancing that? I would imagine part of it is just being able to understand people, what they’re really thinking, what they’re… mean when they say certain things, what they’re really trying to accomplish. I know that could be misunderstood, when people are communicating across cultures.

Felipe Garcia:
Yeah, that’s the thing. Something I notice on HR is, I do a lot of interpreting, translation, not just because you speak the language, you can be an interpreter, and I seen that, because I have people that have interpreter right in front of them, they explain them, they still don’t understand.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
So I have to come out with different words or different ways to explain so he can understand the same thing. So it’s-

Dillon Honcoop:
Words aren’t always the same as ideas.

Felipe Garcia:
… No. And culture wise too, understanding our believing, or the way of thinking. Again, I can’t explain it because I was raised with both of them, so I can understand both of them.

Dillon Honcoop:
What is important to understand then, for someone like myself coming from American culture, communicating with someone from Hispanic culture? What’s an important thing for them, for me, to even recognize is a difference in culture to be able to communicate clearly?

Felipe Garcia:
There is one thing that we’ve been trying here at the farm, is Hispanic people, they’re not used to see like a person that speaks a different language, the same, maybe because they feel inferior. Or most of the time… For example here, employees are not used to seeing their boss close enough, or even talk to it. I heard that a lot from the employees. Back in their country they just see the boss driving a very nice pickup far away, and that’s all they get. Here they have that person right in front of them, they shake their hand. They’re not used to that.

Felipe Garcia:
And culture wise, that never happens.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
They’re never allowed to see or talk to the owner. Here you can approach to anyone, you can shake their hand.

Dillon Honcoop:
What kind of misunderstandings does that difference lead to? I would imagine it might be surprising then for some people coming from that culture to say, “Hey, what’s the owner doing here? Is there a problem?”

Felipe Garcia:
Mm-hmm (affirmative). Yeah, most likely. They think there is something wrong, especially with the new guys that come in, they don’t know. But the guys that have been working here for a couple years, they know how close this person is. They’re always driving by, checking, talking to them, their office is always open to anyone to come in and talk to them. But again, our culture, it’s a little bit different on the Hispanic side, but they’re still afraid. They’re still afraid to come and talk to one of them, or ask something.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
They feel comfortable with someone that speak the same language, that’s something I noticed too.

Dillon Honcoop:
So how many people are you working with as far as HR? How big is the team here that you oversee?

Felipe Garcia:
About 150 people.

Dillon Honcoop:

And what kind of jobs are those people doing?

Felipe Garcia:
All kinds of work on the farming industry. There’s truck driving, tractors, we got guys walking pens looking for cows, we got milkers, we got shop mechanics, we got supervisors, we got management, we got parch runners, all kinds of stuff here.

Dillon Honcoop:
Mm-hmm (affirmative), yeah. What’s the key to managing farm workers, because whether it’s American culture or Hispanic culture, farm workers are kind of a different breed in some ways, right?

Felipe Garcia:
Well, I will say just respect, respect the people.

Dillon Honcoop:
Yeah.

Felipe Garcia:
Respect their culture, respect their thinking. We have a way to work and it’s the same for everyone. So we got to respect their thinking too. And I will say most likely it’s respect, not because they look different, they speak a different language, or they think different, you treat them different, so that’s probably the key. And treat them good. I’m an employee as well, the way I want to be treated, that’s the way I’m going to treat them too. And knowing their work, what they do, it makes it easier for us to take the decisions. We don’t take decisions based on, “Oh, let’s see if it works.” We know how hard it is at work, so we try to make things better for them.

Felipe Garcia:
So there is not a exact key, but our success is that we treat people right, the best we can, because that’s their way they want us to treat us. It’s an exchange. If we treat them bad, they’re going to treat us bad too.

Dillon Honcoop:
It sounds like your boss wants to be closely connected with the workers, and is involved and will actually be hands on.

Felipe Garcia:
He is, but he only can be involved to a certain point. Again, if he has a person that is in charge of human resources or managing the people, he has to respect their decisions too.

Dillon Honcoop:
Yeah.

Felipe Garcia:
So he’s been really good at that too. And-

Dillon Honcoop:
So he has to respect your decisions?

Felipe Garcia:
… Absolutely.

Dillon Honcoop:
Yeah.

Felipe Garcia:
So that’s why nobody can just come into him and say, “Hey, I want to do this.” And then he want to delegate something, knowing we have rules, that’s not going to happen.

Dillon Honcoop:
So he has to say, “Hey, Felipe, what’s going on with this issue?”

Felipe Garcia:
Pretty much, that’s what he does, said, “Hey, there’s a concern here. Can you check into this?” At the end, we’re working on it. And it’s been very few times, but it’s good to keep him involved, because he’s the owner, he owns this place, and we run his place, but we got to respect him too, can’t push him out of the game. His decisions matter because he’s the one that leads everything, but he understands there’s rules, and he has to follow rules too, that’s what he created. For example, just to having an HR department on the dairy farming industry, well, that’s a bit step.

Felipe Garcia:
And that’s one of the good things, that they don’t hesitate when it comes to safety, because we’d know, we work with livestock and it’s hard.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
We understand that we got to keep the guys safe and send them home safe as well.

Dillon Honcoop:
Do the people like working here? You talked about these workers that you oversee, and you work with their concerns, you do their payroll, all of these different things. Do they like the… It’s hard work, as you say, you’re out on the farm too.

Felipe Garcia:
That’s something I never understood, the past, until I start working here, because there are long hours. What we’ve been doing is, we change the way it work, we try to minimize those hours, so they’re not too tired, but there is something that they like. For you to be working here is because you like it. We understand some people, they need some money-

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
… and they try, and a couple months later, they’re gone. Well, these guys, they’ve been here for years. The turnover has been less every year, and that’s because they like what they do, they enjoy this. That’s just like… I don’t know, you liking some dessert, well, you eat it because you like it. You can’t be here just because you have to. But we’re been creating ways to make this easier for the employees, better equipment, better process, because we understand that the better for the employees, the better work they’re going to do, the better we can present the owner.

Felipe Garcia:
And then we can keep this place up, because our families need this place, they eat from here. We all like our food and our milk especially.

Dillon Honcoop:
Yeah. And what’s it like to know that what you’re doing ultimately is providing food for people?

Felipe Garcia:
It’s a big responsibility, but there is a satisfaction to it. Every year on Christmas, we make a Christmas party for the employees and their family, and we gather probably a little bit over 300 people every year. And to see all the people, that they all depend on this place, it’s a big satisfaction, but at the same time it’s a big responsibility, because we got to make sure we provide them tomorrow and the day after and every single day. So it’s a big satisfaction.

Dillon Honcoop:
What about knowing that this farm is producing food for people in Seattle, for people all over? That I think changes things too. Yeah, you’re in human resources, but it’s for feeding the world, for producing food.

Felipe Garcia:
Again, it’s the knowing that you’re doing something good, you’re producing something good. It’s not just for you and your family, it’s for everybody else. So the best we do it here, the best quality gets out there too. And again, a lot of people like their milk, so it has to be good milk. But there is a lot of work behind it, but it’s a good satisfaction, knowing, “Hey, this product’s going everywhere.” We use it ourselves, and if you don’t consume what you produce, well, there’s something wrong there. But no, it’s good knowing that it spreads out.

Dillon Honcoop:
What’s your favorite dairy product?

Felipe Garcia:
I love quesadillas, I love that cheese. Yeah, and obviously chocolate milk. I like the sweetness.

Dillon Honcoop:
Who can’t say no to chocolate milk?

Felipe Garcia:
Absolutely.

Dillon Honcoop:
So you said when you were growing up in Mexico, there were cows. Was there any dairy stuff around the family farms that you-

Felipe Garcia:
No, not that I know. Everything was obviously raw milk.

Dillon Honcoop:
… Mm-hmm (affirmative).

Felipe Garcia:
And Mexico, they use a lot. To go in the mornings and milk your cow, and drink straight out of the cow. Just grab your cup, fill it up and good to go. But nothing at this level, not like dairy farms. It was everything just local.

Dillon Honcoop:
So farming was so much different?

Felipe Garcia:
Oh yeah. Here I got the opportunity to plant corn, and I can get 200 acres in a day. Back in Mexico I was able to plant corn, and it was just with tools and a sack on the side for the corn seeds. And that’s how we plant corn. And it was hard, so that’s a big difference. It was harder back then.

Dillon Honcoop:
What you’re talking about, hard work, is reminding me. A question I was going to ask you a couple of minutes ago, when we were talking about hard work, it seems like… And I don’t know if you notice this, there’s something going on with American culture in the view of people working hard.

Felipe Garcia:
Mm-hmm (affirmative).

Dillon Honcoop:
Because you actually, you grew up around farming. That wasn’t your plan career path, but now here you are in the farming world, and you are just, like we talked about earlier, it’s just in your blood, you like to work hard.

Felipe Garcia:
Mm-hmm (affirmative).

Dillon Honcoop:
And me too, that’s what I grew up around, that’s what I appreciate. And some days I miss it, as strange as that might seem to someone, because a lot of people say, “Oh, I’m so glad I don’t have to do physical labor.” There’s something that just feels good to get out and do some physical labor sometimes.

Felipe Garcia:
Mm-hmm (affirmative).

Dillon Honcoop:
What is it about American culture that is starting to say, “That’s somehow demeaning or bad.” It seems weird to me.

Felipe Garcia:
I think we judge too much, and we judge too easy. Our workforce is changing. Back in the day we had kids from high school wanting to work in a farm, because they can make some money and buy stuff. You don’t see that anymore. Now the workforce, from average was 25, 30 years old. It’s moving up, now it’s 45, 50. You don’t see young kids anymore, maybe because of that. They’re just judging it too much or just too hard. I think we’re trying to make everything so easy that you don’t want to struggle anymore, and the way you see it, that’s the way you treat it.

Felipe Garcia:
So I think that’s the problem, we judge too quick and too much.

Dillon Honcoop:
And people just don’t seem to want to work hard anymore.

Felipe Garcia:
No, not anymore. And then, again, it’s misinformation. And also because people don’t want to learn. You like to judge of a commercial, or something you saw really quick, or they told you in a way that you like it, and that’s how you judge, without knowing what is behind it. In the farming industry, that is the same thing, “You work too many hours. Oh, you’re working too much.” And then you judge based on that. Or you work too much because that’s your window, but that doesn’t mean it’s all year long, or it’s… I don’t know, that’s my feeling, that’s my understanding of how we judge things.

Dillon Honcoop:
I wonder if some people make that judgment because they have the luxury of being able to do that, and maybe they have their job in an office somewhere, and they make enough money, and they haven’t been in that position that some of us have been in, where it’s like, “No, I just need to make as much money as I can to support my family.”

Felipe Garcia:
Yeah, pretty much. And again, if you don’t know the subject, it’s easy for you to point a finger or to just judge something when you never done it, or you don’t even have the background. What’s going on? How did this product gets to my table? Talking about farmers.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
A lot of people like their salads. Do you know what work behind, it’s implicated in this?

Dillon Honcoop:
Yeah.

Felipe Garcia:
It’s a lot of work, it’s really, really hard work, but somebody has to do it. With technology, we’ve been getting better, but doesn’t do everything, doesn’t do it all. You still need that labor, you still need that person down there. And if we don’t want to do it here, well, they got to come from somewhere else.

Dillon Honcoop:
How do you deal with that in HR? Because people have these jobs, this is a farm where you’re working, and you’re doing HR, so they have to do hard jobs, does that become an issue? If people say, “I don’t want to work that hard.” And well, it’s like, “Well, this is a farm. This is what we do here.”

Felipe Garcia:
No, because again, key is information. Since day one, this is what we do, this is what we require, do you think you’re capable of? Do you want to try it? If it doesn’t work out for you or for us, it’s fine, but it’s already ahead. He knows what he’s going through, it’s not going to be like, “Oh, just come in and we’ll try it, we’ll find out how it goes.” No, we do the training, we explain what’s going on, how many hours you’re going to work, this is what may happen. So you know on front while you’re getting into it.

Felipe Garcia:
So people that starts working here, they’re already expecting either long hours, which we try not to, because milkers, they’re only working eight hours a day.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
It’s not like we’re working 12 hours a day or 15 hours a day. If you’re in harvest, you’re going to have your schedule of normal hours, but on the harvest time it may go up a little bit. But even like that we try not to push it more than 12 hours a day. Again, a person that gets tired, you can lead to an accident or mistakes, so we just prevent that. But you know that ahead, people doesn’t come in blind and just start working. And again, we have an HR department.

Dillon Honcoop:
You know the HR manager here.

Felipe Garcia:
Yeah. I… Familiar with him.

Dillon Honcoop:
Does that make it hard to find people? Do people say, “Oh…”

Felipe Garcia:
There is-

Dillon Honcoop:
“Maybe I don’t want to do all that work.”

Felipe Garcia:
… Yes and no. Again, we can judge by the cover. I had young kids who never done this type of work before, and even like that, we give them the opportunity and they turned out to like it, they turned out to work here for a couple years, and they’re still here. There is some people who has experienced some farming and they just last week. Maybe because the rules. Again, we have rules, you got to follow them. And it’s the same thing for everybody else. Some people that like to follow rules, some people, they just like to work more in a different way.

Felipe Garcia:
So that’s a different thing. But it’s not hard, it takes a little bit of time, but again, once we hire someone, there is not end period of time, you’re here as long as you want, as long as we keep our rules the same. We’ve been getting people with more seniority the last couple of years. The turnover has been less and less, and it’s because the way we treat the people. We treat them good, they treat us good back.

Dillon Honcoop:
You talk about harvest, and that’s the extra busy season.

Felipe Garcia:
Yes.

Dillon Honcoop:
What kind of things go on? I guess for people who aren’t familiar, that’s harvesting corn, grass, other things.

Felipe Garcia:
We harvest corn, hay. Well, the only difference is you work a little bit longer. Again, we have equipment that it makes everything easier, but we still need the drivers, we need somebody to operate the equipment. And when you cut hay, you only have so much time to pick it up, otherwise it goes bad. If it goes bad, it’s not good for your cows. So that’s why you got to time ahead how much you’re going to do. So planning has a lot to do, but it’s just driving a truck, but you have to do that all day back and forth, and it takes you 10, 12 hours a day. So that’s the harvest season.

Dillon Honcoop:
Just go, go, go, go.

Felipe Garcia:
Yeah. Keep on doing the same thing all day long back and forth.

Dillon Honcoop:
The rest of the time… You’ve talked about you have your office work, your HR work, and then what do you do once you… You say you can often get that wrapped up in the morning and maybe have the afternoon to work outside. What kind of jobs do you pick up?

Felipe Garcia:
So I like to help the guys around. Sometimes we got to either drive a semi, or sometimes we got to haul cows back and forth. I’ll jump in the truck and I’ll drive them up and down. Also we need parts for this place to keep running, because like every other place, sometimes equipment fails, or pipes break, or we need stuff. So that’s where I can help, I can go get stuff for them. And I’m mechanic inclined, that I can take some decisions like that. So we’re just back and forth bringing up stuff, picking up parts. I do help a lot of our employees, just with simple stuff as translating a letter, reading a letter for them.

Felipe Garcia:
So this is where I like my employers. They’re okay with employees coming in, in work hours, and have a question, a personal question. So I do donate a little bit of my time when I can to them for personal issues, so that’s where also a chunk of my time goes into. Sometimes it’s just doctors appointments, that they don’t even know how to schedule one. I’ll just grab the phone and schedule it for them. So that gets me busy sometimes. I never say no, because if I can do it during the day, I can do it after work.

Felipe Garcia:
But that’s pretty much what gets my day around. And that’s funny, because time flies. I come in at six, seven in the morning, and when I realize it’s already five o’ clock, and by the time I get home it’s almost six, but flies when you’re having fun.

Dillon Honcoop:
What kind of background do a lot of these workers come from?

Felipe Garcia:
It varies.

Dillon Honcoop:
You were saying in some cases like you were just mentioning, they might need help even scheduling an appointment.

Felipe Garcia:
Most of them is agriculture, construction. I seen a lot of people that work in restaurants. Warehouse people. But mainly, farming and construction. Those most of the background.

Dillon Honcoop:
So they are people who are used to hard work.

Felipe Garcia:
Pretty much, yeah. And this is something they like, because here in this country, you can do whatever you want. You can go learn how to work in construction, you can learn to work in a warehouse, but they just choose to work in a farm, which is good. The thing is stability. The income, it gets to your hand every two weeks, it’s secure.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
I think that’s one of the main reasons too. This place, no matter what, you get paid the same day, and that’s some income you can count with. Again, hours. You get your hours no matter what. That’s another reason. People that work construction, restaurants, they only get so much work, and if it’s slow, there’s no more work. Here, no matter what day it is, what season, you still work the same, you still get paid the same. And the more you learn, the better you do and the better wages you get.

Dillon Honcoop:
And when you have to make a rent check every month.

Felipe Garcia:
Yeah, pretty much.

Dillon Honcoop:
I know how that goes.

Felipe Garcia:
That one doesn’t stop.

Dillon Honcoop:
Yeah.

Felipe Garcia:
Yeah, no.

Dillon Honcoop:
You said, “In this country people can do whatever they want,” how is that different than where these workers are coming from? You’re saying that they may come from a different background on that.

Felipe Garcia:
It’s different. Rules are different, how they respect the rules is different too. Knowing my country, it’s the same way, you work hard, but you don’t make as much. They’re probably stuck on something, they don’t want to learn, they don’t want to grow up. Here for some reason they realize, “Oh, I can do better. And everything’s possible, you can even make your own company if you want.”

Dillon Honcoop:
So in Mexico there’s not the freedom to do that?

Felipe Garcia:
Yes, but it’s harder. It’s harder to get a loan, it’s harder to get people invest on you, and it’s just different. If you don’t have somebody to help you, it’s hard. Here, as long as you work hard and you get a good record, good credit score, you can do whatever you want, you can buy whatever you want, you can work wherever you want, so…

Dillon Honcoop:
Yeah. I think a lot of people just think about wages.

Felipe Garcia:
Yes.

Dillon Honcoop:
“Wow, you make more here or there,” but there’s so much more than just wages-

Felipe Garcia:
Oh absolutely.

Dillon Honcoop:
… for a person.

Felipe Garcia:
Yes, and it’s hard to understand sometimes. But sometimes it’s not. If you’re making more, is it stable? Is it all year long? Or it’s more for a season or a period of time, but then there’s nothing. So that’s the other side of the coin.

Dillon Honcoop:
And what you said about getting loans, too.

Felipe Garcia:
Mm-hmm (affirmative).

Dillon Honcoop:
I think we take that for granted-

Felipe Garcia:
Absolutely.

Dillon Honcoop:
… here in America.

Felipe Garcia:
Yeah. It’s not how much do you have, it’s what does it show? What’s your credit score? “It’s high? Oh yeah, whatever you want. It’s low? Oh, it doesn’t matter how much money you got in your pocket.” It’s just the way it works.

Dillon Honcoop:
That can also be deadly too.

Felipe Garcia:
Ah, yes.

Dillon Honcoop:
As many of us have found out, especially in the…

Felipe Garcia:
On the highway, yeah.

Dillon Honcoop:
In the crash of 2008 and nine, when a lot of us had a wake up call of, “Oh yeah, we can get a lot of money, but…”

Felipe Garcia:
Mm-hmm (affirmative), you got to pay it back. Yeah.

Dillon Honcoop:
So I guess that can cut both ways. You talk about all the different jobs you do and how many different things you get to do, and you like the variety, what’s your favorite job on the farm?

Felipe Garcia:
Driving or operating heavy equipment, that’s the best. And that goes from a semi to a loader to an excavator or a dump truck, I guess… I don’t know, I like the… I wouldn’t do that for a living, but I like it.

Dillon Honcoop:
What about tractors, do you like to do field work?

Felipe Garcia:
Oh yeah. Yeah, I do. Again, tractors, planting stuff, it’s exciting. Just the knowing that you can operate such a big piece of equipment, and how much you can do with them, that’s probably the good feeling.

Dillon Honcoop:
That’s my favorite growing up. Anytime I got to drive the tractor, I was happy.

Felipe Garcia:
Yeah, no. And I guess, not to prove points, but sometimes when new guys come in, and they see me driving a big semi or something, because they see me in the office all the time, and they think that’s all I do, and just drive the pickup back and forth. But once they see me driving a piece of a equipment or working with them, it earns a little bit of respect with them. Not what I’m looking for, but it’s good for them to know and say, “Hey, I know what you’re doing, because I can do it as well. I understand the things you’re going through.” So that makes a big difference, and I like that.

Dillon Honcoop:
Yeah, I think that shows a lot for, like you said, respect.

Felipe Garcia:
Mm-hmm (affirmative).

Dillon Honcoop:
And then to show that it’s, “I don’t think I’m better than you because I work in an office job.”

Felipe Garcia:
I like to be an example for them, because I keep telling them, “Hey, when I start working here, I was picking up garbage,” because that’s the only thing I had to do at that time. It was cold, not much to do, and there was a lot of cleaning. And now I’m in HR, the HR office, so there is no limit here. If you want it, it’s there. It’s how much you want to do. All the management in this company, they start from the bottom. We all start doing something here, we didn’t just come into that position.

Felipe Garcia:
So that proves that there’s always improvement, there’s always opportunities. We’re always looking for leaders, supervisors, it just not everybody’s up to that responsibility. But hey, opportunities are there, we’re proof of it.

Dillon Honcoop:
What do you think people in Seattle or in the big city anywhere need to know or should know about where their food comes from? Places like this, is where their dairy product… where their milk and cheese comes from.

Felipe Garcia:
They just need to know the truth, the good and the bad. A place like this is long hours and that’s just the way it is. Well again, define long hours.

Dillon Honcoop:
Yeah.

Felipe Garcia:
I used to think nine hours a day was long. Long hours means that you work eight, nine hours a day, but it’s hard work. That is what we mean with long hours, not that somebody is working here 19 hours a day, that doesn’t happen. I mean it’s physically… it is possible-

Dillon Honcoop:
Yeah.

Felipe Garcia:
… but it’s not good, because we do things ourselves so we understand. They just need to know what’s a good thing and a bad thing. Obviously a place like this doesn’t smell as pretty as other places, so that’s the thing. Some people are tolerant to that, some people don’t. Like I said, my first job was at [Can 00:40:10] the company, it was a fragrance place. Same thing, smells good, but it was too strong. So they just need to know the real workers, what the real work is, not just commercials for 30 seconds and they think they know everything. We’ve just got to share a little more information, we’ve just got to share how we treat our animals, how we treat the people, how we treat everything, so they can learn a little more.

Felipe Garcia:
But it’s more like people wanting to learn. Some people, they just don’t want to. Some people, they just like to have their glass of milk in front of them and that’s it. Some people, they really care where that come from-

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
… how much work is it. Maybe they think it’s too expensive. Well, if you see what’s behind it, eh, or maybe they think it’s too cheap. Every person has a different perception or mentality, but I think that information is key, showing them the good and the bad. What’s the good, the good product that we produce. What’s the bad? Well, it’s hard work.

Dillon Honcoop:
Since you’re in human resources, what do you think people outside of the farming world should know about labor issues, when they hear about farming labor issues in the news or things going on with farm workers? What would you say about how that’s being talked about?

Felipe Garcia:
I think it’s just third parties trying to create misinformation for a personal gain, that’s the way I see it. And that’s what I’ve noticed too, because again, I’m human resources, so I work very close with that, and I’ve been seeing the real truth about that. The employees are the ones not getting all the benefit, which… it’s wrong. It would do something, is for the benefit of the employees, no over third person to get money in their pockets. That’s the way I see it, that’s the way I’m seeing it. That’s why when we do something here in our company, it’s to the best of the employees, because it goes straight to the employees, not to someone else.

Felipe Garcia:
So it’s all about money and political…

Dillon Honcoop:
So you think people who are saying, “Farm workers are mistreated,” are saying that because they can profit from it?

Felipe Garcia:
Some of them. And also, there was an issue years ago, and I think at this point with every rule and regulation that comes, we are no different than any other company, we got to follow rules. And we got to get better for ourselves and our employees. So I can talk for my company, I can put my hands on fire for my company, I can’t really talk for everybody else.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
But as far as I know, is that if we have a regulation or a rule, we got to follow it. So I don’t know, I think some people try to work the system too, and I see it on a first hand. But the labor issues is just miscommunication between the employers and the employees. They’re not as lucky as we are having an HR involved. One of the things that I think is, it’s when employers work directly with employees, that means communication, it’s a big issue. Like I told you early, making sure they understand the rules, make sure they understand their rights, that’s a big thing too.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
I have people come here from [LL9 00:43:15], talk to them, “Hey, this is LL9, this is what it is, this is what it works for. “They need to know, they need to be free to talk to the owners or the supervisors or their managers, because I think it’s very important. Information is key.

Dillon Honcoop:
You talked about misinformation and you talked about third parties getting involved, and it’s political. What kind of misinformation do you see or hear out there from these people?

Felipe Garcia:
They see just a handful of people saying, “I got mistreated.” But that people don’t talk for the rest of them. You cannot judge one thing for four, five people when you have thousands… and employees. They can go and ask them, you can go talk to him. You can go see what’s a real deal. That’s the problem now, how you spread your information. You can take a picture and put a description to it, and that’s what you’re going to think. You could put the same picture, now put something wrong, something bad, that’s the way you’re going to see it.

Felipe Garcia:
So that’s the way I think they’ve been treating this labor issue.

Dillon Honcoop:
There’s a really strong farm worker community here, especially in eastern Washington, right?

Felipe Garcia:
It is. It is pretty strong. Everybody knows everybody, that’s why we are so comfortable here, because we just do the best and it spreads out. And because of that we have a lot of people wanting to work here, because they know it’s a good place to work. It’s a small town so everybody talks to everybody.

Dillon Honcoop:
What would happen to that community if these dairys or other farms went away?

Felipe Garcia:
I don’t know. I can’t even imagine, because I do this for a living. I’ll be thinking of doing something different and I don’t think I can. I don’t think I want to.

Dillon Honcoop:
Yeah. Do people worry about that? Is there a fear of what happens in the future if they’re pushed away from here?

Felipe Garcia:
We do the best we can here, because I want to keep feeding my family. I want to make sure that my employees are able to feed their families, so we just try to get everything as best as we can. And the best for them is knowing that they have work tomorrow.

Dillon Honcoop:
I know this is a family that runs this farm.

Felipe Garcia:
Mm-hmm (affirmative).

Dillon Honcoop:
Does that extend to the workforce? Does that extend to you? Do you feel a part of that-

Felipe Garcia:
Oh absolutely.

Dillon Honcoop:
… community?

Felipe Garcia:
Oh yeah. And again, culture wise, they try to separate theirselves to work.

Dillon Honcoop:
Mm-hmm (affirmative).

Felipe Garcia:
But me, actually I live for a while in this farm, like actually live here. And when the owners tell you, “You’re part of the family,” you’re part of the family. You are in their family events, you are. Again, you kind of… Because you got to get used to it, you got to get to know the people, and you know it’s real, it’s not just saying that because they want to look good. You become part of the family. And they see their workers the same way, but obviously they’re not going to see it, like that cultural wise, like I say, they see the boss pretty far away, but living on it first hand, they treat you good. They treat you like family.

Dillon Honcoop:
And that’s something I think that’s special about farming too, that…

Felipe Garcia:
Absolutely. That’s one of the main things. If a farmer can help you, he will help you, he won’t say no. And he’s not looking for anything in exchange. And that’s one of the reasons I like this place. They can help you, they will help you.

Dillon Honcoop:
Felipe, thank you so much for-

Felipe Garcia:
Oh, no.

Dillon Honcoop:
… sharing your story and all the stuff about how this works and what you do. It’s pretty incredible how this all works together. And I think it works a lot better than maybe some people have been led to believe.

Felipe Garcia:
Oh absolutely. I’m happy to be here to share a little bit of my experience, and hopefully it’s good to someone.

Announcer:
This is the Real Food Real People podcast. These are the stories of the people who grew your food.

Dillon Honcoop:
What an amazing story of cultural diversity, and working his way up from just a general laborer to the HR manager of the entire company. Felipe Garcia was so awesome to talk with. And we just appreciate you joining us for these conversations on Real Food Real People. We’d love for you to visit realfoodrealpeople.org for more episodes, more info from behind the scenes and to subscribe to our blog. Again, realfoodrealpeople.org. I’m Dillon Honcoop, and this is documenting my journey to get to know and hear the real stories of the people behind the food that we produce and eat here in Washington state.

Dillon Honcoop:
So please check out our website. Also, dillon@realfoodrealpeople.org is my email address. D-I-L-L-O-N is how I spell my name, dillon@realfoodrealpeople.org. Shoot me an email with any feedback that you have on the show, things that you’d like to hear talked about, people with incredible stories. I’d love to have nominations for guests on the program, I’d love to hear from you as we continue this journey.

Announcer:
The Real Food Real People podcast is sponsored in part by Save Family Farming, giving a voice to Washington’s farm families. Find them online at savefamilyfarming.org

Erica DeWaard | #003 12/30/2019

Despite her quiet personality, dairy farmer Erica DeWaard is known around the world for her touching and informative social media posts about her work feeding dairy calves. She opens up about her passion for farming and why she continues to speak out in the face of negative pushback.

Podcast: Play in new window | Download

Transcript

Erica DeWaard:
I’ve had a lot of people threaten to kill me.

Dillon Honcoop:
Really.

Erica DeWaard:
Yes.

Dillon Honcoop:
Death threats?

Erica DeWaard:
Death threats. They don’t want me on there. I figure that they’re scared of the fact that I’m telling the truth and I’m threatening their agenda.

Announcer:
This is the Real Food Real People podcast.

Dillon Honcoop:
Welcome back to the Real Food Real People podcast. I’m Dillon Honcoop and this week I talk with probably one of the quietest, most reserved people I’ve ever met but with an incredible story to share and such a huge voice via advocacy on social media.

Dillon Honcoop:
She opens up to me about why she does that, about her passion for her job, helping produce food by raising calves. She loves dairy calves. That’s what she does professionally, and it’s her life passion to care for those animals as well as speak out about it. And yes, she does talk about death threats that she’s received via her advocacy.

Dillon Honcoop:
She’s known as Farmer Girl on Facebook and Instagram, her real name Erica DeWaard, and she shares all of this plus a lot more about the background and what it really takes to raise calves on a dairy farm in this conversation. So join me as I continue this journey to hear from real farmers about what turns their crank, why they do what they do, and why they’re so passionate. We produce amazing food in this state, and Erica has such an incredible perspective to share.

Dillon Honcoop:
When did you decide to start speaking out about farming?

Erica DeWaard:
I [inaudible 00:01:52] there was one guy, Andrew Campbell, who started this #farm365 try show people about farming, and I was watching it and he was just getting attacked, so I decided to join him. He needed help. A lot of farmers came and helped him.

Dillon Honcoop:
So you’re saying-

Erica DeWaard:
[crosstalk 00:02:09]

Dillon Honcoop:
… here’s somebody getting attacked and you-

Erica DeWaard:
And I went in there and fought.

Dillon Honcoop:
That’s funny. I didn’t expect that to be the starting point.

Erica DeWaard:
Oh, it was. I couldn’t stand seeing one guy get attacked, so people had to help.

Dillon Honcoop:
So how did you start? What were you doing at that time? You were feeding calves?

Erica DeWaard:
Yep. I’ve raised calves since I was 11, so I’ve been doing that for 16 years.

Dillon Honcoop:
And how old were you or how long ago was it that you started, you decided I’m going to start speaking out on farming stuff?

Erica DeWaard:
About four years ago.

Dillon Honcoop:
Four years ago. So you decided to start speaking out. Where do you start with something like that?

Erica DeWaard:
I made my own Instagram account and just started using his hashtag and it grew like crazy. People like to know the truth from a farmer, which I hadn’t really thought people would even care.

Dillon Honcoop:
How’d you come up with the name?

Erica DeWaard:
Well-

Dillon Honcoop:
Was that, like, from the beginning?

Erica DeWaard:
Farmer Girl, because I’m a girl and a farmer. A little bit obvious.

Dillon Honcoop:
Okay, dumb question on my part.

Erica DeWaard:
Yeah. And my Instagram name is @ericad429, so that’s my first name and then my last initial, and 429 was one of my favorite cows at our farm, so I used her ID number as my name.

Dillon Honcoop:
Why was she your favorite cow? Tell me about-

Erica DeWaard:
She was-

Dillon Honcoop:
… 429.

Erica DeWaard:
… born on my birthday and I watched her be born, so she kind of became mine.

Dillon Honcoop:
So she was your cow.

Erica DeWaard:
She was my cow.

Dillon Honcoop:
Well, describe her. For a non-farming person, what are they supposed to be visualizing here when they think about your cow, number 429?

Erica DeWaard:
She was very, very friendly and she trusted me. I could take her on walks without a halter and she’d just follow me like a little dog. So we’d walk down to the pond all the time and behind our farm and she was just my pet.

Dillon Honcoop:
And so that became part of the name, 429, and then homage to that cow.

Erica DeWaard:
Yes.

Dillon Honcoop:
Is she still around?

Erica DeWaard:
When our dairy sold, she ended up in Eastern Washington.

Dillon Honcoop:
Okay.

Erica DeWaard:
So I have no idea.

Dillon Honcoop:
So you start to speak out. What was it like at first? Again, where do you start? What’s the first thing you posted? Do you recall first kinds of things that you were talking about?

Erica DeWaard:
Well I really like the medicine side of things, so I was posting a lot about how to raise a calf and keep them healthy. Mostly it was helping other farmers do a better job at what they do, but then other people, they look at what I post and they realize how much there is involved in farming. Calf raising, people think it’s simple. There’s so much science in it, there’s so much math and people just have no idea how much knowledge it takes to actually raise a calf.

Dillon Honcoop:
I guess what’s interesting to me, thinking about you speaking out, is because that doesn’t necessarily come to you naturally because you’re a quiet person.

Erica DeWaard:
Right.

Dillon Honcoop:
Or shy, or whatever. I don’t know what term you would prefer to use for that. Some people, they say shy is offensive, or something.

Erica DeWaard:
Well I’m definitely shy, so I’ll just go with that.

Dillon Honcoop:
So it’s kind of outside your comfort zone.

Erica DeWaard:
Yeah, but the same time I’m kind of hitting behind this media screen, just people don’t actually have to see me. I can think about what I’m going to say. And I also love the photography part of Instagram. You have to post a picture with what you post, so I love actually trying to get those pictures and trying to tell a story just with those.

Dillon Honcoop:
So you’ve been doing photography for a long time.

Erica DeWaard:
Yes.

Dillon Honcoop:
So why do you love photography?

Erica DeWaard:
I like capturing the story in the picture. It’s not just pointing my phone at a calf and trying to get a picture of it. You have to know how to take it. A lot of the times a lot of my pictures, I’m sitting on the ground, or laying on the ground looking like an idiot trying to get the perfect picture. So much of it is the angle of the picture that you’re taking. If I took it from higher up, you’d see the top of its head. If I take it from its level, it looks so much better.

Dillon Honcoop:
So let’s go back. You grew up on a farm.

Erica DeWaard:
I-

Dillon Honcoop:
Talk about that.

Erica DeWaard:
… grew up about a mile from our family farm, so it was my grandparents’. They actually lived on the farm. My aunts and uncles, they lived… All of us were within about a mile of our farm. It was my grandpa’s rule that we had to be able to walk there in a snowstorm. So that’s why all of us just live in the exact same little area.

Dillon Honcoop:
What kind of farm? Talk about what the whole scene was like when you were a kid.

Erica DeWaard:
Most of my time on the farm was actually just riding in the silo truck with my dad, but then driving through our farm, I always stare out the window watching these calves be born, and when I was 11 I asked my dad if I could actually start helping at the farm raising those calves, because I fell in love with them just by seeing them while you’re driving past them all the time.

Dillon Honcoop:
So a dairy farm, how big? What was kind of the…? You said it was your grandpa’s farm.

Erica DeWaard:
It was my grandpa’s farm as well as my dad and three brothers that actually owned it at the end, so actually none of my cousins were really involved. My sisters never got involved, but I was actually liked doing it. And part of that was because I was not forced to actually help at the farm. It was my choice.

Dillon Honcoop:
And so there you were from a very young age doing anything you could on the farm, anything they’d let you? What kind of stuff were you doing, other than writing in the silo truck once you could start to help?

Erica DeWaard:
Feeding the calves bottles. Well, I was 11, so those calves were ginormous. They could easily knock me over. I was actually kind of terrified for awhile trying to figure out how to not have these calves beat me up. They weighed 100 pounds, I weighed 80.

Dillon Honcoop:
When you were a kid on the farm, did you ever expect that that farm wouldn’t be there?

Erica DeWaard:
Not really. They actually didn’t tell me our farm was quitting until about a month before, so I didn’t even have a clue.

Dillon Honcoop:
Because I noticed you mentioned that “until the end”, or you talked about “at the end” it was your dad and his brothers. So what happened? What was that like, the end?

Erica DeWaard:
The end. Actually, I think they ran it for 10, 15, 20 years before it quit. But two of the brothers wanted to retire. The bank wouldn’t let my dad and another brother take it over. We didn’t have the money.

Dillon Honcoop:
Right. And so how does that go down? How do you bring something like that to a close?

Erica DeWaard:
It’s hard. Actually, one of the guys that helped us was the nutritionist for our dairy, so he helped mediate this whole issue between four brothers, some of them wanting to quit, some of them not. He just sat in the middle and tried to keep war from breaking out between them and he found the farm that wanted to buy our cows. He was there when the trailers picked up our cows, so he actually helped us a lot just dealing with losing our farm.

Dillon Honcoop:
I bet the emotions had to have been huge that day in particular.

Erica DeWaard:
Yeah, it was. I actually saw the cattle trailers on my way to school and I lost it.

Dillon Honcoop:
How did the rest of your family handle that?

Erica DeWaard:
Oh, turns out we never really got out of farming, so the three brothers that wanted out, or two of them wanted out, they ended up started working for another dairy. The one that wanted to stay, he found another dairy to work for, so we never really managed to quit. We thought we could. We couldn’t.

Dillon Honcoop:
Isn’t that the way, though, for people who have been in farming?

Erica DeWaard:
Like you can’t get out of it.

Dillon Honcoop:
It’s in your blood.

Erica DeWaard:
Actually, when our farm quit, the next day I was already working for another dairy. I just couldn’t stop.

Dillon Honcoop:
So what were you doing there? Feeding calves right away?

Erica DeWaard:
Yes.

Dillon Honcoop:
Talk about that. How does that job work? If somebody wants to get a job feeding calves, what’s involved?

Erica DeWaard:
Biggest thing is that you really have to actually care. You can’t train a person to care about the calves. You have to really actually just be that kind of person that you can care about one calf out of 200. It’s still an individual, you still have to worry about it. I go home at night, I worry about the calves all the time. They’re just my babies. So they become more like your kids. They’re like your pets.

Dillon Honcoop:
Since you know so much about them, what kinds of things are you worrying about for them? Like health stuff, like medical kind of things for them?

Erica DeWaard:
It’s mostly if I have a sick calf, I go home thinking about her. I pray for them. They’re my life.

Dillon Honcoop:
So how many calves are you responsible for right now?

Erica DeWaard:
About 200, so under the ages are six months. I worked for one farm for awhile that I was in charge of everything under a month old, and that was 350 calves. So I’ve had quite a different variety of jobs, but it’s all been just raising calves.

Dillon Honcoop:
What is the line when a calf stops being a calf? Like, how old do they have to be?

Erica DeWaard:
It depends who you ask. I’d say probably about six months old and then they are called a heifer instead.

Dillon Honcoop:
Until they…

Erica DeWaard:
Until they have their first calf and then they’re called a cow.

Dillon Honcoop:
That’s a lot of calves to keep track of. Does that take a lot of record keeping? Is a lot of that in your head then?

Erica DeWaard:
Most of it’s in my head. A lot of my favorite calves over the years, I can still tell you exactly which stall she lived in. I could tell you who her mom was. It’s just all this stuff that for some reason is still stuck in my head. I can’t get it out.

Dillon Honcoop:
So when a calf is born, what do you do? Are you involved with it right from when she’s born?

Erica DeWaard:
I am in charge of also watching the maternity pen, which is where they’re going to have their calves, so I’m involved for probably couple hours before they’re even born, just making sure the cow is okay and checking to make sure the calf is coming in the right position, deciding if we need to call a vet. So I’m there when the calf is born and make sure it’s going to be okay.

Dillon Honcoop:
What are the first things that you do?

Erica DeWaard:
Make sure it’s breathing. I’ve given a calf CPR. Not very fun.

Dillon Honcoop:
Wow. Like, mouth-to-mouth?

Erica DeWaard:
Mouth-to-nose, I guess.

Dillon Honcoop:
Oh, wow.

Erica DeWaard:
Yes.

Dillon Honcoop:
That’s putting it on the line right there.

Erica DeWaard:
Yeah, but-

Dillon Honcoop:
See, I don’t know [crosstalk 00:11:42]

Erica DeWaard:
… you [crosstalk 00:11:42] do it to save their life.

Dillon Honcoop:
Yeah. Is that gross though?

Erica DeWaard:
Yes.

Dillon Honcoop:
But you care that much that you do that.

Erica DeWaard:
Yeah, a lot of the times the calves that come out not breathing, they were stressed before they are born, so the calves that are stressed before they’re born, they poop inside the cow and they come out literally covered in poop. So you’re giving mouth-to-mouth to this thing that looks absolutely disgusting.

Dillon Honcoop:
Whoa, that’s brutal. I’ve been around for quite a few calves being born, but I haven’t had to do any of that.

Erica DeWaard:
Well you’re lucky.

Dillon Honcoop:
Yeah, thank goodness.

Erica DeWaard:
It’s not fun. You need to do it, but it’s not… I’d much rather not have to do it.

Dillon Honcoop:
I’ll pass on that. I’ll leave it to the experts like yourself. So you make sure they’re breathing, and then what else do you have to do?

Erica DeWaard:
One of the first things is you have to disinfect their umbilical cord so they don’t get an infection, and typically the cow keeps the calf with her for an hour or so, if she actually wants anything to do with it. I’ve had a lot of them, the cow has tried to actually kill their calves.

Dillon Honcoop:
Really.

Erica DeWaard:
They don’t have the maternal instinct that beef cows do.

Dillon Honcoop:
Why is that?

Erica DeWaard:
They’re not bred for it. We want to breed them for better [inaudible 00:12:49] or to produce more milk, where beef cows, the farmers want to make sure they’re actually [inaudible 00:12:55] take care of their own calves, so they breed for the motherly instinct, which dairy cows don’t need, so we don’t breed for it.

Dillon Honcoop:
Now, with certain activist groups, shall we say, this can be a controversial point, right?

Erica DeWaard:
Oh yeah.

Dillon Honcoop:
That’s a common refrain: Well why do you take the calves away from their mothers so quickly? It’s inhumane. It’s cruel. But you’re saying quite the opposite. You’re trying to protect the calf by doing that?

Erica DeWaard:
You’re trying to protect the calf. You got an 80 pound calf, 1500 pound cow. She can easily hurt the calf without even meaning to. I’ve had calves that their legs were broken because the cow stepped on them. I’ve taken dead calves out of the pen because the mom accidentally laid on top of them.

Dillon Honcoop:
That’s got to be hard.

Erica DeWaard:
It’s hard. That’s actually how my dad taught me that we need to do this, as he made me take one of the dead dead calves out of the pan that the cow had killed. Because I didn’t really get it until I was the one that had to deal with the consequence.

Dillon Honcoop:
So that really drove the point home that this is a big deal to-

Erica DeWaard:
Yes.

Dillon Honcoop:
… protect the calf.

Erica DeWaard:
It’s a huge deal.

Dillon Honcoop:
So not just a talking point to refute the activists, this is the real thing.

Erica DeWaard:
Yeah. I mean, yes we take the calves away from the cows, but you also have to realize dogs and cats, we take away their puppies and kittens. No one says a thing about that. I mean, they’re a little bit older, so actually the dogs are attached to the puppies, but people don’t say anything about that because that’s considered normal.

Dillon Honcoop:
Why do you think it is? Because you, in your involvement on social media and being so outspoken about particularly dairy cows and calves that you care for, why do you think it is that that is such a thing for people that some people get so upset about that issue about the calf being separated from the cow?

Erica DeWaard:
People like to put their human emotions on to animals, and cows aren’t people. They just aren’t. They don’t have the emotional capacity we do. They really live in the here and now. They don’t worry about tomorrow. Cows, when we take away the calf, you go check on her, five minutes later she’s eating, she’s chewing her cud. She doesn’t care. The calf has gone. She doesn’t even notice.

Dillon Honcoop:
Is that hard, maybe, to see? Because in some ways you know these animals so well, and like I think we all experience with pets and stuff, there is a certain emotional attachment, but then to realize, objectively, that’s not necessarily shared or returned from the animal because they just aren’t built that way.

Erica DeWaard:
No they’re not. Just like you can leave your dog in your house for hours on end, and does it care? No, it’s just excited because you got home, because that’s what it’s living for. Just living in the moment.

Dillon Honcoop:
Yeah. So after that, the calf is on its own. What do you have to do?

Erica DeWaard:
I have to make sure it gets enough colostrum, which is the first milk that a cow produces, so if we let the calf nurse from the cow, you have no idea if the colostrum was good enough, if it got enough, and the colostrum is the calf’s entire immune system for six weeks. It comes from that colostrum. So if they don’t get it, they can easily die because they don’t have the immune system to fight off any diseases.

Dillon Honcoop:
I know from having children in the last, well, not me personally, my wife having children going through that process, the same thing with humans. That’s why some of these things are so important for survival and health and all that kind of stuff. And you did say, you just mentioned that the calf does get to nurse off of the cow immediately after-

Erica DeWaard:
If they-

Dillon Honcoop:
… being born?

Erica DeWaard:
… would choose to. But a lot of the cows, they don’t even let the calf nurse. They’ll ignore it or they’ll kind of kick it.

Dillon Honcoop:
Swat them away?

Erica DeWaard:
Yes.

Dillon Honcoop:
Wow.

Erica DeWaard:
It’s painful. The calves are born with teeth, so imagine that, that your baby’s trying to nurse and you’re sore and all these hormones are going crazy and then the calf pretty much bites you, so it’s not really that fun for the cow.

Dillon Honcoop:
So where do you get the colostrum from, then, that they need so badly?

Erica DeWaard:
Well the cows go through the milking parlor about anywhere from a couple of hours to 12 hours after they have the calf and then we save all of that colostrum. So typically if there’s a new calf being born, we’ll actually go heat something up that we had saved in the fridge, so it’s coming from a different cow than the calf’s mom. But colostrum’s colostrum.

Dillon Honcoop:
Yeah, I think humans have figured that out too. People sell and trade breast milk, and I know that grosses some people out, but it’s the real thing. It doesn’t necessarily matter who it’s from. It’s the health.

Erica DeWaard:
Yeah, then people take cow colostrum as a supplement all the time.

Dillon Honcoop:
Really?

Erica DeWaard:
Yes. A lot of the colostrum that we have extra is sold and it’s actually processed for human medicine.

Dillon Honcoop:
Really! I did not know that.

Erica DeWaard:
They ship it out to Saskatchewan and people pay a lot of money to actually take that as a supplement.

Dillon Honcoop:
How do they take it?

Erica DeWaard:
It’s a powder.

Dillon Honcoop:
As a powder?

Erica DeWaard:
Yes.

Dillon Honcoop:
Really. Do they mix it into things like a protein powder?

Erica DeWaard:
I have no idea. I only learned about that like a month ago. I assumed our colostrum that was getting sold was going into powdered colostrum for calves.

Dillon Honcoop:
Right.

Erica DeWaard:
It’s actually not. Most of it’s used for people.

Dillon Honcoop:
Do you know what the health benefits are that they’re-

Erica DeWaard:
It’s supposed to-

Dillon Honcoop:
… apparently getting from it?

Erica DeWaard:
… help your immune system.

Dillon Honcoop:
Which makes sense-

Erica DeWaard:
It does.

Dillon Honcoop:
… based on what you’re saying.

Erica DeWaard:
It’s the antibodies.

Dillon Honcoop:
Yeah, so after the colostrum phase, then what do you do with the calves? Are they in their own pens?

Erica DeWaard:
They’re in their own pens, so about six months out of the year when it’s cold enough, one of the first things I do is put a blanket on the calf to help keep them warm.

Dillon Honcoop:
And then they just kind of hang out for a few months, and you keep them well fed and they can grow?

Erica DeWaard:
Yeah, they live in a individual dome for the first six weeks and then we have a barn that they move into that has stalls that are meant for two calves to live together, so they can kind of bond with another calf, figure out this whole what we are thing, how to act around each other, and then they’ll move into a bigger group. But typically I’ve found that those calves that were buddies just in a stall together, they hang out together for years.

Dillon Honcoop:
Really.

Erica DeWaard:
Yes.

Dillon Honcoop:
So there is like a bond experience.

Erica DeWaard:
There’s a bond, this weird bond between them. They’ll actually typically [inaudible 00:18:48] around the same time as each other. They’re just so in sync with each other.

Dillon Honcoop:
Interesting, because you’ve just got done talking about how cows don’t have the same emotional capacity that we do, yet they do still have some [crosstalk 00:19:02].

Erica DeWaard:
They still have buddies.

Dillon Honcoop:
Why is that?

Erica DeWaard:
Well they have a hierarchy in the herd, so you’re going to have the dominant one, you’re going to have the one that’s picked on, but for some reason a lot of times the calf will bond with just one specific other calf. I’ll find them always sleeping next to each other, with each other. They feel comfortable just around that one. So they hang out together because they know it’s safe.

Dillon Honcoop:
You talk about a hierarchy in the whole herd of cows. Can you tell who’s going to be who when they’re calves? Like are they already showing if a calf is going to be more dominant calf or something like that, or does that develop later?

Erica DeWaard:
You see some in how they act around people, so some of them they’re so sweet and they love me and others could care less that I exist, but it’s more later when they end up in a group that they have to figure out who they’re supposed to be within that group.

Dillon Honcoop:
What do you think is the most unexpected thing, maybe for people who aren’t familiar with it, about raising calves?

Erica DeWaard:
A lot of people don’t even realize that we actually feed these calves milk. They think we take all the milk from the cows and use it for humans. So the farm I work for, we actually feed a formula which is made out of all milk. Some farms feed milk straight from the cows. The calves need milk. They need to have milk in order to grow. We don’t just take all of it away.

Dillon Honcoop:
What are some of the things that have gotten the biggest response as far as details about your job when you’ve shared it in public, on social media? Have you been surprised by things that you’ve shared that you maybe took for granted?

Erica DeWaard:
There’s a lot of stuff that, well, I grew up farming, so I thought everyone knew this kind of thing. Find out people don’t know, and a lot of that is they don’t have someone to ask. So it was just simple things.

Erica DeWaard:
Like this morning I posted about how calves are born with this soft cover over their hooves so they don’t hurt the cow when they’re born. That’s something that I’ve known forever, but people are finding even just that so interesting that calves are created that way.

Dillon Honcoop:
So how do you decide what to post on social media?

Erica DeWaard:
Whatever I’m dealing with at the time and stuff that I think people are going to find interesting. Sometimes I think, “Oh, people are going to love this,” and no one even cares. Other times it’s like, “Well this is incredibly boring. I don’t know even why I’m saying this,” and people love it. So you have no idea how people are going to respond.

Dillon Honcoop:
Can you recall what’s been your biggest post ever? What was it? What was the one thing that people were just crazy about?

Erica DeWaard:
Feeding calves Go-GURT. I took a video of this calf eating Go-GURT straight out of the tube and it went viral.

Dillon Honcoop:
You have showcased on your social media quite a few human things that you feed to… like the Go-GURT.

Erica DeWaard:
Yes.

Dillon Honcoop:
Recently I saw something. You were giving a calf a beer.

Erica DeWaard:
Yes.

Dillon Honcoop:
Things that people wouldn’t expect, and even within the farming community not everybody knows about. Where do you come up with these things?

Erica DeWaard:
Well the beer was, I had this calf that she was not doing good. I had done everything I could possibly do to save her, but she was losing weight and we were ready to actually put her down. But then I started messaging all these vets on Instagram, bugging them, asking, so what can I do when everyone’s telling me, “Well you need to put her down because she’s suffering,” except for this one vet in Ireland who told me that this sounds crazy, but you need to go to the gas station. You need go buy that calf a beer. You give it to her. I thought, “Well, she’s going to die anyway, so why not try it?” Next day this calf, she actually wants to drink her milk. She’s eating grain.

Dillon Honcoop:
So what was it about the beer? Why did that work?

Erica DeWaard:
It’s all the fermenting yeast inside the beer, so their rumen is basically, it has all these bugs, the good bacteria and stuff in it. The beer replaces all of that and makes their whole gut work again.

Dillon Honcoop:
Now, you say the rumen, and cows have…

Erica DeWaard:
Four compartments in their stomach.

Dillon Honcoop:
And that’s the last one? Which one is that? I forget.

Erica DeWaard:
That’s the one they’re supposed to digest all the grain and hay and forage.

Dillon Honcoop:
Basically all the stuff that we can’t digest. A lot of animals, even horses, right, can’t digest the same things that a cow can.

Erica DeWaard:
Yeah, and then the rumen in a mature cow, it’s about the size of a 55 gallon drum. It’s huge.

Dillon Honcoop:
That is huge.

Erica DeWaard:
So all this stuff, it ferments in their rumen and they digest it.

Dillon Honcoop:
So it’s almost like giving this calf a little starter yeast to get that process going in her stomach.

Erica DeWaard:
Yeah.

Dillon Honcoop:
And that changed everything?

Erica DeWaard:
It changed everything.

Dillon Honcoop:
Do they act weird, like they are feeling the effects of the alcohol if you have to do this?

Erica DeWaard:
I don’t [inaudible 00:23:37] it really affects them, but they absolutely love it. They become your best friends. They get alcohol anytime they see you.

Dillon Honcoop:
What did people say on social media to you about that?

Erica DeWaard:
A lot of people were just amazed. They had never thought of that. But basically beer is like rumen fluid. Now it’s going to change your mind when you think of drinking that again.

Dillon Honcoop:
So does that mean that I should drink more beer because it’s good for my stomach?

Erica DeWaard:
I don’t know. You’re not a ruminant.

Dillon Honcoop:
So on social media when you hear from people, what’s your philosophy of how to manage…? And everybody these days has a social media account. Some people think about how they’re managing it and people who do it for their job, like myself, think about it. Obviously, people like you that are trying to do advocacy-

Erica DeWaard:
Yes.

Dillon Honcoop:
… think about it. How do you approach dealing with people, people who are surprised, people who are angry? You know, there’s so many responses. How do you manage-

Erica DeWaard:
I try-

Dillon Honcoop:
… people?

Erica DeWaard:
… judge whether these people actually want to learn or not. So if I get a negative response, I try choose, well, do they just not know, or are they going to be someone that doesn’t even want to learn? I don’t put up with much. I will easily block a person from seeing my account, because I have a lot more to deal with than people calling me names and I just don’t need that kind of negativity in my life when all I’m doing is try to teach people about what I do.

Dillon Honcoop:
Obviously I’m not asking you to repeat absolutely inappropriate things, but what have been some of the worst things that people have done? I know Facebook and social media can just showcase the worst of humanity. How does that manifest itself around what you do on social media?

Erica DeWaard:
I’ve had a lot of people threaten to kill me.

Dillon Honcoop:
Really!

Erica DeWaard:
Yes.

Dillon Honcoop:
Death threats?

Erica DeWaard:
Death threats. They don’t want me on there. I figure that they’re scared of the fact that I’m telling the truth and I’m threatening their agenda.

Dillon Honcoop:
So wait a sec. How does that go down? Like you make a post, somebody comments right away with a death threat, or is there some back and forth that leads to that? How would someone get to that point?

Erica DeWaard:
I’ve found that if I go on like a vegan group, I’ve actually found my name on there saying that, “Oh, we need to go attack Farmer Girl for awhile,” and they move on to another person, then another person.

Dillon Honcoop:
This is on their behind the scenes message boards?

Erica DeWaard:
Yes.

Dillon Honcoop:
You can find those on Google? Or how did [crosstalk 00:26:02].

Erica DeWaard:
I looked up my name once and I found myself on there. I thought, “Well, this is awkward.” No wonder I was getting attacked like crazy for a couple of days because they actually organized it.

Dillon Honcoop:
So it’s those people who will then go on and send you a death threat? Are they doing that publicly? Is that a private message? What do they say when they do this?

Erica DeWaard:
It’s sometimes public, sometimes a private message.

Dillon Honcoop:
And they will say, “I want you dead.”

Erica DeWaard:
Basically.

Dillon Honcoop:
That’s nuts.

Erica DeWaard:
That’s social media.

Dillon Honcoop:
Scary.

Erica DeWaard:
Yeah.

Dillon Honcoop:
So you worry for your safety?

Erica DeWaard:
It’s part of why I don’t post my last name that often. I mean, you can easily figure it out if you start reading what I post. It’s not that hidden. But that’s why my name is Erica on there. It’s not my full name. And a lot of these people are actually from… I found out that Australians are very, very grumpy for some reason. They are the group that hates me. So when I found that out, I actually blocked the entire country. I wasn’t dealing with it anymore.

Dillon Honcoop:
So nobody from Australia can interact with you on social media.

Erica DeWaard:
Right. And England. They don’t like me either.

Dillon Honcoop:
I would expect that to be in the US, honestly.

Erica DeWaard:
Yeah, I would too.

Dillon Honcoop:
But who knows what the dynamics are behind that. But I guess one of the reasons why I ask about your safety is do you think they really mean it? I would assume, I would hope that they’re just blowing smoke when they say that, but when someone says that…

Erica DeWaard:
It’s a whole lot easier to say that on a screen than actually say it to someone’s face. I really don’t think they’re going to do anything. Even when I go out in public wearing this shirt that says, “Hello, I’m a dairy farmer,” everyone’s polite. I’ve never had anyone threaten me in public because they don’t dare.

Dillon Honcoop:
Is that what it is about social media? Is that why people get so nasty, because they don’t have to see you, you know, say it to your face?

Erica DeWaard:
Yeah, they don’t have to see me. Which actually is part of what helps on social media is to show pictures of myself, because people don’t realize I’m actually a person. They don’t get that. There’s a person behind that screen name.

Dillon Honcoop:
And you mentioned going out into the community wearing your “Hello, I’m a dairy farmer” shirt. What’s that like? Because that is the different name and that’s face-to-face. That’s the real deal. And you say people tend to be very nice. Those could be some of the same people who are nasty on social media.

Erica DeWaard:
Yeah, they could be. I have no idea. But they don’t. They see me as a person then, so they don’t dare attack me.

Dillon Honcoop:
I saw you post about your shirt that you wear and your note about that you do that deliberately. Talk about that, why you go into Bellingham.

Erica DeWaard:
Yes.

Dillon Honcoop:
Local urban community for our small area here. Why do you do that?

Erica DeWaard:
Make people put a face to who a farmer is. I actually have a lot of people that come up to me and say, “Well, you’re a girl. You can’t be a farmer.”

Dillon Honcoop:
In the city they say that?

Erica DeWaard:
In the city. I really don’t know how to respond to that. It’s like you can’t be a farmer because you’re a girl. I’m like, “Girls can be anything they want to be. Kind of been that way for a long time now, but you’re saying that girls can’t grow up to be farmers.”

Dillon Honcoop:
The stereotype, it would be that out in the country, out on the farm, that’s where the discrimination would be happening, thinking that women cannot be farmers. But you’re saying it’s the opposite. It’s when you go into the city that people will have… That’s crazy [crosstalk 00:29:11].

Erica DeWaard:
Well people have this picture in their head of this 60-year-old guy that’s a farmer. That’s what farmers are supposed to look like. They’re not supposed to be some tall blonde girl. I don’t get what their image is in their head.

Dillon Honcoop:
How much does that drive what you do on social media, part of you being kind of outside what people would expect?

Erica DeWaard:
I think a lot of people actually like to see what I post because they don’t… Or they find my page, see that, “Oh, she’s a farmer,” and they realize that I can be a farmer. They actually see me as being knowledgeable despite the fact that I’m a girl. I’m not supposed to be doing this. It’s part of why they find it interesting.

Dillon Honcoop:
Also notice you mentioned that you like to hike and you like to hike with your dad and do photography. I think we touched on that before. Talk about other stuff that you do like that.

Erica DeWaard:
I go hiking about once a week. I’ve actually competed in this race called the Kill Bill Challenge, which is 25 kilometers, 3,500 feet of elevation gain. You see how fast you can do it. And I think stuff like that is fun, and it also really helps me mentally because I get away from everything for awhile.

Dillon Honcoop:
You said before we started here, you said you’re an introvert.

Erica DeWaard:
Yes.

Dillon Honcoop:
So explain that. What does being an introvert mean to you?

Erica DeWaard:
If I’m in a group of people, everyone’s talking, I’m going to be the one taking it all in. I don’t like to voice my opinion until I really know what I’m going to say. I like to think about things a lot first. For that matter, I don’t even really like to be in a group of people. I’d rather be all by myself. Like I go to Thanksgiving dinner and I’m just relieved when I walk out the door. It’s quiet.

Dillon Honcoop:
So how do you make that work being an introvert? Yet in some ways you have become a public figure with your social media advocacy.

Erica DeWaard:
Yeah, but it’s on my phone. Like I’ll go hiking and I don’t have cell reception, so I get to go be myself for a while because I can’t go check my social media and make sure people aren’t wanting to kill me. Just makes me forget about it.

Dillon Honcoop:
And normally people would think you were kidding by saying people want to kill me, but since we just talked about that-

Erica DeWaard:
It’s true.

Dillon Honcoop:
… you have proven that is a real thing. How often are you getting messages to your page, comments on your page? How much could you be checking that if you were doing that all the time?

Erica DeWaard:
If I have a post that goes viral, I’d be checking it probably every 15 minutes. Even sometimes waking up in the middle of the night making sure I don’t do that, I go block a whole bunch of people, because once one person starts, it just gets out of control.

Dillon Honcoop:
So how much of your time does that take then? That’s got to be a lot of work.

Erica DeWaard:
Probably 20 or 30 hours every week. Takes a lot of time writing what I post because I like all the little details that I post, all the little details, but then I also want to research it to make sure I’m right. I don’t want to be posting something that’s false because my page is about the truth in dairy farming, so I want to make sure I’m really posting the truth.

Dillon Honcoop:
What are the biggest things that people misunderstand or don’t know the truth about dairy farming in particular that you see out there?

Erica DeWaard:
I’ve had a lot of people that they thought we milked the cows 24/7, that these cows were always hooked up getting milked. So when I posted that in reality these cows are milked for five minutes, twice a day, that’s like it’d be like over a year, 40 to 50 hours the entire year getting milked, which farmers work way more than that. So we do everything for the cows.

Dillon Honcoop:
You spend almost that time just on your social media in one week.

Erica DeWaard:
In one week. But the cows do work you for the entire year.

Dillon Honcoop:
Are you accusing cows of being lazy?

Erica DeWaard:
They’re spoiled.

Dillon Honcoop:
Spoiled. So people misunderstand how much time cows are actually being milked. What else is it that people misunderstand about dairy farming or animal agriculture? I’m sure you’ve seen it all.

Erica DeWaard:
One thing that tends to surprise people is how much technology is actually involved. They think we’re out there milking the cows by hand, all 700 of them, which in reality that’s impossible. We can’t do that and still be able to produce enough milk to meet the demand.

Dillon Honcoop:
What’s your response, then, when people see all that technology and see how many cows there are and the size of the operation and then say, “Well that’s a factory farm,” or, “That’s industrial agriculture.” Just to throw a few buzzwords at you. What’s your response to those?

Erica DeWaard:
I did a post once explaining exactly how we take care of all the cows and how much we care for them and that everything we do is to make sure the cow does good. And then after that I posted that, “Oh, by the way, so this dairy farm’s a CAFO, and that-

Dillon Honcoop:
CAFO being a… What is that? Confined Animal Feeding Operation?

Erica DeWaard:
Yes. And that kind of blew people’s minds.

Dillon Honcoop:
Because that’s like a bad word.

Erica DeWaard:
It’s a bad word. You’re not supposed to use that word, but it made people think about it that, “Oh, wait. So we trust her and she’s saying that CAFOs are okay,” and it kind of changed their minds because they had no idea that CAFOs are, you know, they’re normal.

Dillon Honcoop:
Why is it, do you think, that people think CAFOs are so bad?

Erica DeWaard:
They seem to think that we mistreat the cows. The cows are apparently supposed to be kept in some really dark, gloomy barn all the time, which-

Dillon Honcoop:
Where are they getting that information from, though?

Erica DeWaard:
The activists. People like to believe lies. Activists know how to play on that. They know how to take this one horrible picture, making it look like we’re mistreating these cows.

Dillon Honcoop:
Shouldn’t people know better, though, or have other sources of info?

Erica DeWaard:
Yeah, but the average person’s three generations removed from a dairy or any sort of farming, so how would they even know?

Dillon Honcoop:
So I guess that’s why farmers need to say something?

Erica DeWaard:
And I saw something recently that for a long time people didn’t want to hear about farming, so farmers didn’t say anything, but now people are taking the farmers’ silence as meaning we’re hiding something. So it just kind of went the wrong way and now we need to be out there actually saying something again to the people that actually are open to learning about what we do.

Dillon Honcoop:
Because of the advocacy work that you do and more and more people in the farming community are doing to speak out and just share real stories of here’s what it’s like on the farm, and here’s what we actually care about, you think that’s starting to change?

Erica DeWaard:
I’ve had a lot of people message me that they actually went from being a vegan, which is someone who won’t touch meat or dairy, and they actually started accepting animal agriculture as being good because of what I was posting, because they hadn’t ever seen the perspective that, well, I’m a farmer telling about farming. They’d never gotten the chance to even talk to a farmer, so they just believed what they were told. But then they realized that maybe, hey, the farmer might actually know what they’re doing better than Google does. Maybe they should actually be asking the farmer instead of Google.

Dillon Honcoop:
So what is it that you say that helps them change their mind? Because I think a lot of people feel like they try to say that, but maybe then it turns into an argument and the person may not believe them anyway. What’s the secret to you changing minds and saying, “Hey, what I’m doing is real, and I actually care about it, and we’re doing this responsibly and we care about these animals and being good farmers.”

Erica DeWaard:
Well, part of it is I love to write, so I know how to word everything in a way that people are actually going to want to read it. And another part is the pictures I share. I put a lot of time into getting those pictures to try, so if someone only looks at the picture, it kind of shares the story that I’m trying to tell and-

Dillon Honcoop:
A picture is worth a thousand words.

Erica DeWaard:
Yep. People are willing to look at that picture and sometimes after that they start reading what I actually said.

Dillon Honcoop:
When do they actually get to the point where they tell you that they’ve changed some viewpoint that they had based on what you said? It usually takes a lot to get a person to that point.

Erica DeWaard:
I don’t know how long it takes for them to really realize. I don’t pay much attention to when one person started following me versus when I hear from them. There’s 19,000 people that follow me on Instagram, about 10,000 on Facebook. I don’t know them. It’s just these random messages, “Oh, hey, you taught me so much about farming. I had no clue, and I support you in what you’re doing and I actually went and bought a gallon of milk for the first time in 20 years.” So it’s kind of incredible that I can actually make a difference.

Dillon Honcoop:
What does it feel like to have that many people following you?

Erica DeWaard:
It’s terrifying.

Dillon Honcoop:
Terrifying like in the introvert sense [crosstalk 00:37:25]?

Erica DeWaard:
Yes. A little scary. Sometimes I go out to the Safeway and then if someone comes up to me and says, “Hey, Farmer Girl,” I’m like, “Do I know you?” A lot of times they won’t introduce themselves, they just start talking to me like, well they know me, so you’re talking to me like a friend, but I’m like, “I have no clue who you are.” I can’t tell you that because it’s awkward.

Dillon Honcoop:
You don’t want to be rude.

Erica DeWaard:
I don’t want to be rude and say, “Oh, so who in the world are you anyway?”

Dillon Honcoop:
So you’re becoming famous.

Erica DeWaard:
Yes. Well, [inaudible 00:37:54] for people. I go out somewhere and people recognize me. It’s not something I really ever expected.

Dillon Honcoop:
Yeah, I was going to say, when you started this advocacy thing, you wanted to speak out, you wanted people to hear, but did you ever have any idea that it would get to this point?

Erica DeWaard:
I had no clue it would be like this, that people would actually want to hear my story.

Dillon Honcoop:
I follow people who have done similar things to what you’re doing and at some point some of them expressed a lot of burnout. What’s your take on that? Have you felt some of that? Have there been times when you’ve been like, “Maybe I’m done doing this.”

Erica DeWaard:
I felt like that, but then you get that one message that people… It changes my mind when they respond in a positive way, and part of it is the reason I go hiking is it does help me mentally and emotionally besides, obviously, physically. It’s just this good way to help myself get away from everything for awhile. Being out there in the woods, it kind of puts everything in perspective that, you know what? Yes, I’m on social media. I’m getting attacked all the time, but does that really matter in the grand scheme of things? It doesn’t.

Dillon Honcoop:
How many hours a week are you feeding calves and whatnot? I’m assuming that’s at least a full-time job.

Erica DeWaard:
That’s 40 or 50 hours every week.

Dillon Honcoop:
Okay, so you do get some time to yourself, then, to do things like hiking and whatnot.

Erica DeWaard:
They actually give you one day off a week, which is not normal for dairy farming. It’s really a nice bonus. So then I also, since I’m feeding calves, they need fed twice a day, so I’m feed them at 6:00 AM, I’m done typically by 9:00 in the morning, then I go back and I feed them at 3:30 until I’m done at night, which can be 7:00, but I have this weird time in the middle of the day that I don’t have to do anything. Sometimes I just go take a nap. Other times I’ll go hiking and obviously I have to spend a lot of that time writing what I’m going to post on social media.

Dillon Honcoop:
Do you think you’ll always feed calves?

Erica DeWaard:
Probably. I just love it too much to ever quit.

Dillon Honcoop:
Well, isn’t that what everybody says they’re trying to find is that job that they just love so much?

Erica DeWaard:
Yeah, and I found my dream job when I was 11. Who can really say that?

Dillon Honcoop:
How did you get so lucky to find your dream job that early?

Erica DeWaard:
I don’t know. It was just farming’s in my blood. I have this old picture of my great uncle feeding calves, and I guess the whole calf feeding thing is just genetic. For some reason I got the bug, I had to do this. My aunt actually feeds calves too. One of my uncles does. My dad used to. For some reason something my family loves.

Dillon Honcoop:
So I’m catching you in the middle of the day today. You even have to go back-

Erica DeWaard:
I have to go back to work. I got up at 5:00 this morning, [inaudible 00:40:23] oh, every day, all week, and I’m not really a morning person. There’s a lot of caffeine involved.

Dillon Honcoop:
You’re a dairy farmer, but you’re not a morning-

Erica DeWaard:
I’m not a morning person.

Dillon Honcoop:
Okay. Truth be told, how many dairy farmers are actually like that? Because that’s the assumption that a dairy farmer must be a morning person [crosstalk 00:40:40].

Erica DeWaard:
There’s a lot of us that hate morning. It’s actually pretty normal.

Dillon Honcoop:
Well, thank you for coming in and opening up about yourself. I really appreciate you being willing to, even though it made you nervous, being willing to come in and share your story with us here.

Erica DeWaard:
You’re welcome. Hard for me to talk, but I know I need to.

Announcer:
This is the Real Food Real People podcast. These are the stories of the people who grow your food.

Dillon Honcoop:
Thanks again for joining me on this journey with the Real Food Real People podcast. It still boggles my mind to think about someone as nice and as passionate and as caring as Erica getting death threats for simply just showing what she does on a day-to-day basis.

Dillon Honcoop:
We so appreciate your support of the Real Food Real People podcast. We know that there are so many people in and around the farming community and the food community in this state in Washington that have incredible stories to share. If you know somebody with a story that would be great to share here on the podcast, please let me know. Dillon@realfoodrealpeople.org. My name is spelled D-I-L-L-O-N. Dillon@realfoodrealpeople.org. Just shoot me an email. Let me know a little bit about them. I would love to hear from you on that or any other feedback you have on the show. Again, Dillon@realfoodrealpeople.org. Thanks for being here and we’ll talk with you again next week.

Announcer:
The Real Food Real People podcast is sponsored in part by Save Family Farming, giving a voice to Washington’s farm families.

« Previous 1 … 10 11 12 13 Next »

Subscribe

Subscribe to the Real Food Real People Podcast

Podcasts

Alex Durney part 1 | #012 03/02/2020

Transcript

Javier Valencia | #011 02/24/2020

Transcript

Devin Day | #010 02/17/2020

Transcript

Sandi Bammer | #009 02/10/2020

Transcript

Jessica Newhouse | #008 02/03/2020

Transcript

Jiwan Brar & Paul Sangha | #007 01/27/2020

Transcript

Niels Brisbane part 2 | #006 01/20/2020

Transcript

Niels Brisbane part 1 | #005 01/13/2020

Transcript

Felipe Garcia | #004 01/06/2020

Transcript

Erica DeWaard | #003 12/30/2019

Transcript

More Subjects