Chris Doelman | #001 12/16/2019

He led a tech company with operations around the globe, but when faced with losing everything, Chris Doelman chose to return to the family dairy farm in Washington.

Transcript

Chris Doelman:
My exact thought was, “I don’t want to do this anymore. I don’t have a home to go back to. If I have a chance at trying to save the marriage, it’s bringing it back to something that’s more of like a farm, a family-friendly thing.” And so that’s what I did. I’m like, okay, I just went for it.

Announcer:
This is the Real Food, Real People podcast.

Dillon Honcoop:
Hello, I’m Dillon Honcoop, and this is the Real Food, Real People podcast, episode number one. Where do you start with something like this? I’m setting out to have genuine conversations to try to create a connection. To make the people who grow food here in the Pacific Northwest real to everybody who eats their delicious products every day but doesn’t get the chance to know what really goes on with growing them, what the farmers are really like and how amazing this community that I got to grow up in really is. Again, my name is Dillon Honcoop. I grew up on a Washington farm and after over a decade in media, I’ve come back to my local farming community and I want to share its stories with you.

Dillon Honcoop:
I personally know so many great people with incredible stories, but I wanted to start with someone that I don’t really know, with a fascinating story that I barely knew anything about. So you and I can set off on this journey of connecting with real Washington farming together. So please join me in getting real with Chris Doelman, a young dairy farmer from the Olympia, Washington area with an incredible story of how he came back to his roots… I want to start, I think, in Vietnam.

Chris Doelman:
There’s no better place to start than in Vietnam.

Dillon Honcoop:
You are in Vietnam.

Chris Doelman:
Yeah.

Dillon Honcoop:
What the heck are you doing in Vietnam? Because you’re a dairy farm kid, right?

Chris Doelman:
Yeah, I grew up on a dairy farm. When I graduated high school, I went to college and I said, “There’s no way I’m going to be working on a dairy farm.” Can you cuss in here? I mean not that I would cuss, but is this…

Dillon Honcoop:
Nobody’s going to fine you or anything.

Chris Doelman:
I mean, you set the precedence early. Anyway, no. So I just got all of the poor jobs when I was younger. The jobs that were less desirable.

Dillon Honcoop:
As in you didn’t make… Oh, less… not that you didn’t make as much money. Did you make any money growing up?

Chris Doelman:
Yeah, I mean, my dad paid me.

Dillon Honcoop:
It wasn’t that child slave labor that I had to do from time also.

Chris Doelman:
No, I mean, I’m sure I got paid less than he would pay someone else, but also, I learned more too. I got more out of it than everyone else, right?

Dillon Honcoop:
So you’re in Vietnam, you’re working a tech job?

Chris Doelman:
Yeah, so I was a partner in a software company, we came to a point where-

Dillon Honcoop:
So Software, what kind of… any kind of software?

Chris Doelman:
Business software, our biggest product was a learning management system that we deployed for Flextronics, which was a huge assembler. Let’s see here, you guys know Foxconn is a pretty popular one, at one point, Flextronics was significantly bigger than Foxconn.

Dillon Honcoop:
So Foxconn’s like the iPhone, amongst other things.

Chris Doelman:
Yeah, so Flextronics assemble all kinds of stuff and I don’t know how much I’m even allowed to say what they assemble but.

Dillon Honcoop:
Were are you actually living in Vietnam then?

Chris Doelman:
So I would live in… I lived in Orange County and then I would travel to Vietnam once a year to work with the team. As owners, you want to show your face, you want to work with the team, you need to help strategize. But at this point we were trying to deploy a mergers and acquisition strategy in Vietnam to where we were going to consolidate the development teams over there. So we were going to go and buy and merge with other big groups of developers so that we can be instead of 200 plus developers, we want it to be over 2000, so that we could land significantly larger contracts and do a pivot on our business. In order to execute that plan, we needed to move to Vietnam because we were going to start consolidating a bunch of these software groups and that… So I had moved over there.

Dillon Honcoop:
And you’re thinking, maybe this isn’t for me all of a sudden. I mean, you’re a legit tech sector, jet-setter flying back and forth from Southern California.

Chris Doelman:
I wouldn’t call it a jet-setter. It wasn’t as extravagant as a… it’s-

Dillon Honcoop:
Well, I think anybody who’s done the jet-set lifestyle knows that it’s not as extravagant as they say in the movies.

Chris Doelman:
Yeah, I mean, we’re still bootstrapping everything too, it’s not that we’re rolling the Silicon Valley money, we’re not doing that. But it was a plan that we thought was a good plan until we actually went through our first merger with another group in Vietnam. So I was in Vietnam and things just got terrible. There’s some personal stuff and I was at a point where I was going to lose my company because we just went through this huge merger and I was going to lose my family and I was in a foreign country that… And my home basically, and I had already kind of moved out of my home and so I had no home and my family or my wife at the time was in the process of leaving me as well. And I just-

Dillon Honcoop:
I mean you’re talking about everything that’s happening externally, what’s going on inside you then?

Chris Doelman:
Well, honestly I thought, “Well, what am I going to do next?” I just keep plugging away and then I got-

Dillon Honcoop:
You weren’t scared or feeling kind of like what, what am I doing?

Chris Doelman:
I definitely had a feeling of what am I doing here? What is all this struggle for? Is this really what God called me to do? Are these his plans are these mine that I’m just trying to will my way through? And within a couple of days of that contemplation, I got a, I believe it was either an email or… I don’t even know the exact mechanics of it, but basically through my mom, my dad asked me if I wanted to come back to the family farm and just to see what it was like to learn the family business. And I hadn’t shared any of this with my mom and dad.

Dillon Honcoop:
So they didn’t know what was going on with you personally?

Chris Doelman:
They knew I was in Vietnam, yeah, but they didn’t know anything with was going on personally.

Dillon Honcoop:
Did you have a close relationship with them? I mean-

Chris Doelman:
Oh, yeah, again, they lived in Washington State and I was in Southern California. You see your parents maybe twice, three times a year maximum and I’m not on the phone with them every day of the week, so. I didn’t really… they just kind of out of the blue, kind of brought this up and I thought, well… my exact thought was, “I don’t want to do this anymore. I don’t have a home to go back to. If I have a chance at trying to save the marriage, it’s bring it back to something that’s more of like a farm, a family friendly thing.” And so that’s what I did, I’m like, “Okay,” I just went for it. Okay, go for it.

Dillon Honcoop:
Talk about extremes though. I mean, tech sector, other side of the globe, back home. And you said, “All right, forget it. I’m going back to my roots.”

Chris Doelman:
Yeah, I’m going back to the farm and I moved from Orange County or Saigon, Ho Chi Minh City and moved back to good old Tenino, Washington. So Tenino is very rural America for sure.

Dillon Honcoop:
As you’re making those flights and those drives and everything in that process, in those days, what’s going through your mind? I mean, you have to be thinking, “What’s going on?”

Chris Doelman:
What is going on? Yeah, you know what, honestly, I thought, “Okay, God is in control, he’s in control. I’m going to just do it and I will adapt.” And sure enough, I got on the farm, I started learning some of the… I started on the heifer farm, so raising the replacement animals and my dad was great about it and he said, “There’s no commitment, just come here, you can live here, live on the heifer farm work on it. You don’t have to commit to running the dairy farm, just take a break.”

Dillon Honcoop:
But that’s what he ultimately wanted. I mean, that was kind of his game plan.

Chris Doelman:
I think he wanted to see if that’s something I wanted to do. So his game plan wasn’t to actually have me do it, to run the dairy farm, but was to see if that’s something I wanted to do, which is great, he did some great dadding right there.

Dillon Honcoop:
He knows how to do the dad thing, obviously.

Chris Doelman:
And so I did that for several years, so 2010, I met my wife New Year’s Day, or actually New Year’s Eve, and then got married at the end of 2010 and then had some of our own kids. So now, I went from, at one point I was thinking, “Okay, I’m in Tenino, I’m never going to meet anybody. Why was I single in Tenino?

Dillon Honcoop:
And you’re how old at this point?

Chris Doelman:
I think I was 34-35.

Dillon Honcoop:
35 years old in Tenino, Washington.

Chris Doelman:
And single I’m like, “Well, I’m going to be single my whole life.”

Dillon Honcoop:
But it didn’t turn out that way?

Chris Doelman:
It didn’t turn out that way.

Dillon Honcoop:
And there’s such a cool part of this story of maybe a glimpse now in hindsight, why this all happened.

Chris Doelman:
Oh, and it gets even deeper than that too. This is super-personal, so my ex-wife… I always wanted to have kids, we found out later that my ex-wife was never able to have children. We tried and never could, now, she’s still can’t have kids. And she basically released me because she thought I wasn’t happy and she’s like… I was a little angry with her early on, but I kept moving on and was able to find just an amazing woman and have three amazing children of our own.

Chris Doelman:
But the really neat part that I think started to take place in how I felt really, it was God’s hand that moved me there was, not only did I really enjoy the work of being on a farm and being able to work with your hands and your brain, it really kind of scratched all the itches for me. But on top of that, in 2012, I think it was 2012, 2013, my mom got diagnosed with cancer. It’s cancer and okay, and it became it as they looked into it as triple negative cancer, which is really hard to fix, to get rid of. And so my dad had to spend more time with my mom. So we just… that really-

Dillon Honcoop:
Then you had to step it up?

Chris Doelman:
Well, at that point I had already kind of decided that I’m going to start… I really want to do this dairying thing. And so I’d already started taking over the dairy before that even happened. And it felt like it was an opportunity, it basically freed up my dad to take care of my mom. And so yeah, he got to take care of her until actually the Christmas of 2018, my mom passed away because of it. But my dad-

Dillon Honcoop:
So this past-

Chris Doelman:
Yeah, this past Christmas. Yeah, so my mom fought it for six years. So it’s just 2012 I think 2012, 2013, so she fought it for about six years and my dad was able to spend all the time he needed to with her. So I really felt like that was an opportunity to give back to my dad, number one, but also to like, it really felt like God opened that a door for me so that my dad can have that opportunity to spend with my mom.

Dillon Honcoop:
What was it like then being in this position of still learning and still taking over the farm as you were losing your mom? That has to, all of a sudden, I would think, flip a switch like, “This is way more serious all of a sudden.”

Chris Doelman:
Yeah, I felt like it was a really hard time because I still trusted that in the end, God has his plan for me and this is still good, but there is a lot at stake, a lot of responsibilities because now, not only am I… we’re in the process of I’m learning the farm, so I now have… I’m responsible for the farm, my dad’s number two love, and my dad’s number one love, is dying of cancer. So my dad’s losing his wife, and he’s kind of turned over control over to me. So I felt a pretty heavy load of responsibility for all of that.

Dillon Honcoop:
Because it’s like, “I can’t screw this up.” And it’s not under the auspices of, “Hey, here’s the farm, don’t screw it up.” It’s under the cloud of my mom is fighting the fight of her life. And I don’t know at what point you guys knew that she wasn’t going to win that fight, that is so heavy just to deal with whatever you’re doing, but you’re… It’s kind of like two huge things happening in your world at the same time.

Chris Doelman:
Yeah, and then knowing the state of the dairy industry the last three years, it was very challenging. So you know, my dad was hoping not to lose a farm and a wife. And so we were going through all of that and it was challenging because not every day was rosy. And so when you see problems on the farm and that’s the one thing that you can kind of control, you kind of go after it.

Dillon Honcoop:
What did you and your dad talk about during that time?

Chris Doelman:
We would talk farming every day. Usually almost every morning we would sit and kind of go over what’s going on on the farm. And then my dad would then kind of talk about what’s going on at home. And so we just get a chance to make sure the dialogue is open between both of us so there are no surprises, I think that was important.

Dillon Honcoop:
How’s he doing now?

Chris Doelman:
So now with my mom passing away, I think my dad is now at a point where it’s no longer a holding pattern, but it’s a chance to kind of recover and to heal. So I can see it seems as if he’s healing.

Dillon Honcoop:
And the grieving process takes a long, long time. And some people say, well it never is really entirely over.

Chris Doelman:
Yeah, I don’t know if it will ever be over, but I also know that you can… I could see him put on a little bit more weight again. He didn’t eat very much when he was taking care of my mom, he didn’t sleep very much, and now he has that opportunity to kind of sleep and eat and just not stress near as much as he did before.

Dillon Honcoop:
So is he back on the farm a little bit more?

Chris Doelman:
Honestly, he’s actually not on the farm as much anymore.

Dillon Honcoop:
Well, good for him.

Chris Doelman:
Yeah, because I think his chance… He would come to the farm because that was his only chance to kind of escape it for just a short period of time. And so now he doesn’t have to escape it and he can just be.

Dillon Honcoop:
He can go to town, hang out buddies, do the coffee shop. I don’t know how what dad’s like if he’s like the dairy farmer-

Chris Doelman:
Honestly, I don’t know what he’s like either, I don’t need to dive into that.

Dillon Honcoop:
So you talk about what’s going on with the dairy community right now and the business that is dairy farming. Explain that, what’s going on right now?

Chris Doelman:
Well, we’ve been suffering with low milk prices for about four years now, where at one point we… milk prices were as low as they were over 30 years ago with nothing else being that low, that includes feed prices, costs of living, employees. So we were trying to live on what they paid for milk over 30 years ago.

Dillon Honcoop:
When we were just kids.

Chris Doelman:
Yeah, right, when we were just kids. Now that’s hard, that’s hard to do as a business. I don’t know how many other industries can operate that way.

Dillon Honcoop:
Everybody knows that it’s hard and says that it’s hard, but what do you actually do? How do you make it? Do you eat Top Ramen every night? That’s what I did in college to survive.

Chris Doelman:
That’s what I did in college to thrive, if I was eating Top Ramen, I was thriving. Now, what do you do? Well, I think you look at any inefficiencies in your operations and you try to fix them. You have an opportunity, one, to try to make more milk. But I think that compounds the problem overall. So it’s really trying to maximize the margin that you do have. And at that point you just hold on, you hold on, you borrow if you need to borrow and you look for those moments to pay it back when milk prices go up, try to weather the storm. And we did things, we made some pretty good decisions when we did in 2014 when the money was good, we invested it in the right spots and allowed us to start feeding cheaper and milking cows-

Dillon Honcoop:
In the dairy world, you say invest, what does that mean?

Chris Doelman:
That’s that putting money back into your farm, we built a new commodity shed that allowed us to store a lot more feed. And in the Northwest, our competitive advantage here is that we get access to export grain byproducts. And you get those in railcar loads. So if you don’t have the capacity to store it, you’re going to have a hard time trying to buy it. So we built a lot of capacity so we could buy a lot of byproducts cheap when they were available. And that’s what we did and that’s how we kept going. So we buy a lot of cheap feed and we’re able to make some good decisions. Up until this last year when hay prices went through the roof and then the feed prices or the farming season was pretty dry so it kind of impacted our yield and our grass, that kind of hurt us this year. But we-

Dillon Honcoop:
You’re talking about feed prices, I think that’s the thing that a lot of people never calculate into their understanding of how tough it is to keep, in particular, dairy farming working. Because they think, well how much money are you getting for your milk? That’s only half, it’s certainly even less than half of the equation really.

Chris Doelman:
Right, so to us what was important isn’t just the price we get on our milk, but it’s the margin between what our cost is to feed our animals versus what we get out of it as far as the milk is concerned. And so if you can’t control the milk prices, you can’t control the feed prices, but you can control how you feed and what you do to make that margin, improve that margin.

Dillon Honcoop:
So how much different is it, at least this business side of it, than the world that you came from in tech? A lot of different elements but it’s still costs, and prices and market.

Chris Doelman:
Yeah. You’re still dealing with markets and prices, and employees, and running projects and… there’s a lot of similarities.

Dillon Honcoop:
Yet it’s a lot more personal than working in tech?

Chris Doelman:
Yes.

Dillon Honcoop:
Because it’s your family, your animals, your employees that you’re working, you getting dirty-

Chris Doelman:
But I have the same sense of responsibility I have for my employees in Vietnam and my employees that were in our software company. You get that sense of pride that you’re creating these jobs that are allowing to feed this group of people. And in Vietnam especially because we were a big part, let’s say we were a big part, the software industry was a big part of raising the middle-class in Vietnam. There wasn’t a middle-class, there were the elites and then there were whatever was left. And so the software industry came and started to raise that bottom up to a middle class, to be part of that was really neat. We also have that same feeling here on farm.

Chris Doelman:
Because we’re dealing with a lot of immigrant workers and we’re giving them an opportunity to be able to raise up, raise a family, send their kids to schools and there’s that sense of pride being able to do that for your team, your employees. And those success stories are the things that I really like. That’s where I get my… I get in my happy place when I’m able to be able to provide a job that is going to help raise a family up. I have an employee that, he immigrated over here when he was younger. Now his son is the first in his family to go to college. He owns his own house, it’s just, that story to me, makes me happy, I love those stories. So we want to be able to raise up… we want to be a benefit, a blessing to our employees, to our neighbors, to the world.

Dillon Honcoop:
We haven’t talked about your farm much, Beaver Creek Dairy, give us the stats. How many cows you milk and what kind of, what’s the lowdown?

Chris Doelman:
We’re anywhere from 900-1000 cows milking. We’re in Olympia, Washington, kind of right next to, say right next to, probably within eight miles. Five miles of labor and industries, Department of Ecology, the governor’s mansion. Yeah. I mean, I’ve literally had the Department of Ecology director standing on my manure lagoon when we’re talking CAFO permits. So we’re real close right in the thick of it.

Dillon Honcoop:
So they don’t have to go far to know who to keep their eyes on.

Chris Doelman:
Yeah. Good old Jay’s eyes start watering when we spread manure.

Dillon Honcoop:
Oh, so it’s you that’s causing the problem.

Chris Doelman:
I’m like, ” Hey guess what? I’m making the economy green buddy.”

Dillon Honcoop:
So 900-1000 cows, a lot of people call that a mega-dairy. What’s your response to that when someone’s like, “That’s a huge, we shouldn’t have that, that’s an industrial blah, blah, blah, whatever.”

Chris Doelman:
Yes, that’s a great question. And this is where I think education is essential, we need to do our… So first of all, 900-1000 cows on the West side of the mountains, it’s a good amount of cows, on the east side, it’s a small dairy farm. Regardless, whether it be small or a good-sized, it is… they’re all family farms.

Dillon Honcoop:
What does that mean? How do you define a family farm?

Chris Doelman:
Every one of these farms are run by families, their mom or dad started it, or grandparents, their mom and dads are working on it, the kids are working on it. Even though it may seem like 1000 cows is a lot, with automation, we’ve been farming cows for over 10,000 years. We’ve been dairy farming as a people group for I think at least 10,000 years, they talk about how long a cow has been domestic, not domesticated, but used for. Yeah, so I think that as… The problem I see is that each generation, we’re growing further and further away from dairy farms, from farming, from our food source.

Chris Doelman:
So it used to be like, “Well, I grew up on a dairy farm, I know where my milk comes from.” That’s great, you go to store and you buy it. And then it was like, “Oh, my parents grew up on a dairy farm, now it’s my grandparents.” And now we’ve got people that have no clue what a dairy farm is. You tell them that a cow has to have a baby before she gets milk and they’re blown away.

Dillon Honcoop:
Well, they say that terrible. There’s a lot of people who claim that that’s animal abuse, right?

Chris Doelman:
I don’t know how to respond to that though. I mean, how do you respond to someone saying that a cow having a calf is animal abuse? Are they the same people that say that chocolate milk comes from a brown cow? Some of them are and there was a poll that said 20% of people polled, said that chocolate milk came from a brown cow. So I think what needs to happen is there just needs to be massive education on where people’s food comes from and dairy farmers need to start engaging in that.

Dillon Honcoop:
So one of the places that food and milk comes from here is from your family.

Chris Doelman:
Yeah, from our family. We make milk, it gets processed by a processor by our co-op Dairy Gold and it goes out to the stores, the milk that you drink, it goes into the ingredients you use to make your cakes, to do your things, it’s in the ice cream, it’s in the butter, it all comes from here.

Dillon Honcoop:
I mean you’re just down the road from Olympia, and Tacoma, and Seattle, and Everett, and Bellingham to Portland, and Portland the other way. These people have to have some awareness that milk is coming from cows, don’t they?

Chris Doelman:
They know milk comes from cows, but they don’t know how, it’s that simple. And they think it’s been… large farms have been demonized as corporate dairy farming and I have yet to see a corporate dairy farm. Not anywhere that I’ve been.

Dillon Honcoop:
Yeah, what would that even look like? I’m trying to think of-

Chris Doelman:
Yeah, a bunch of men in suits, I think, just running around-

Dillon Honcoop:
Do you wear a tie while you’re milking at this farm?

Chris Doelman:
No, obviously there are some… I believe size is important, we don’t want to get so large that we lose control over how we handle our people, our environment, our animals. So there is a sense of we need to make sure we are being good stewards of all of those things. So there is a size when maybe that’s too hard to do. I don’t know what that size is though.

Dillon Honcoop:
You mentioned the E word, environment?

Chris Doelman:
Yeah.

Dillon Honcoop:
And that’s another one of the big criticisms is, “Well, you can’t have that many cows and protect the environment around where your farm is.” What’s your response to that and what do you guys actually do about that? You said earlier, that’s one of kind of, one of your key things is environmental sustainability.

Chris Doelman:
Yeah, that’s right. We don’t look at our… So for those who don’t really know about cows, cows poop. That poop goes into a lagoon so you could-

Dillon Honcoop:
I can vouch for this, I’ve seen it.

Chris Doelman:
We use that poop to grow feed for those cows. So if you don’t have crowding and you have enough land base, you can use that manure as an asset to the environment not a liability. So manure makes the grass grow, if you don’t have the nutrients in the soil that comes from the manure, you’re not going to be able to have those green fields everywhere. You’re not going to be able to grow the stuff you need to grow, period.

Dillon Honcoop:
But what do you do to make sure that manure doesn’t end up in the Creek, in the river, in the bay [crosstalk 00:30:38]-

Chris Doelman:
That’s just having good farm practices, you just stay on top of when you spread your manure, how much you spread it on your fields. I think every farmer is given these nutrient management plans and understands when and where you’re supposed to spread your manure. Now there are times and there’ll be a bad actor here and there.

Dillon Honcoop:
So the state actually has a plan for how you-

Chris Doelman:
Yeah, you have to have a nutrient management plan in order to spread your manure. That’s-

Dillon Honcoop:
By state law?

Chris Doelman:
By the state, it’s the… the Department of Agriculture requires it.

Dillon Honcoop:
So it’s not, you don’t just go put this stuff out wherever.

Chris Doelman:
You don’t just Willy nilly put manure wherever you want. I mean the farmers that I know, we all want to keep the environment as sustainable and as good as possible because it’s where we gain our… it’s how we feed our families. So we wouldn’t want to do anything that jeopardizes our environment, our water quality, none of that stuff because we drink the water. Of all the chances of ruining water quality, who is it going to affect? It’s going to affect me because I drink the water. I drink the water out of my irrigation line. I trust in our practices that much that I’ll drink water that comes right out of the well.

Dillon Honcoop:
So managing all of this environmental sustainability, how much of your time does that take up? How much of your brain space does it take to kind of keep your whole farm on track for this?

Chris Doelman:
Well, again, it’s something… it’s every day we’re thinking about what we’re doing with our manure because you need to make decisions daily and know every year is different, the weather causes you to adapt to it, you don’t control the weather. So every day you put some brain time into, “What are we going to do with our manure?” And you game plan it, just so you know, “This is what I’m going to do when I’ve got the crop off the field, and that, this and that.” But yeah, I’d say you invest a little bit of time every day to figure out what you’re doing with your manure at that time.

Dillon Honcoop:
So here you are a guy who had been working in tech in Vietnam and you’re back here in Washington State managing cow poop and milk.

Chris Doelman:
Yeah, what am I doing with my poop today? I actually had that same thought while I was working for the tech company though.

Dillon Honcoop:
I can about imagine how that would have gone on.

Chris Doelman:
It wasn’t to the same [inaudible 00:33:24] but unless I ate some bad [inaudible 00:33:28] never mind I shouldn’t [inaudible 00:33:29].

Dillon Honcoop:
We won’t ask about Vietnam. Do you stay in touch with any of those people from kind of your previous life?

Chris Doelman:
Yeah, a little bit. I do actually, yeah. I’ve made some good friends when I was in California and-

Dillon Honcoop:
I hope that’s okay for me to call it your previous life, but really that’s kind of what it seems like.

Chris Doelman:
No, I stay in touch, not as often, but as a farmer it’s… you don’t talk to a lot of people.

Dillon Honcoop:
So what do they think? What do they say about all of this?

Chris Doelman:
So one of my friends from college actually, when I found out that… when I decided to make the move he goes, “You know what, that seems such a crazy jump for most people but I think that’s something, that seems right up your alley.” Because he ran a software company as well out of college and we had a common thing. And then when I told them I’m moving to the dairy industry, he’s like, “That seems such a far jump for people, but its seems right up your alley.” So he’s like, “I kind of expected that out of you.”

Dillon Honcoop:
So people have been supportive?

Chris Doelman:
Yeah, and most people are blown away that like, “Wait, what you ran a software company?” Or, I don’t dress a lot of dairy farmers, I still kind of carried that through. And so they’re usually more shocked that I am a dairy farmer if I said I worked in the tech sector.

Dillon Honcoop:
So you don’t quite fit the dairy farmers stereotype as far as the style?

Chris Doelman:
There certain things I do as far as how I dress.

Dillon Honcoop:
What’s the dairy farmers style that you don’t fit?

Chris Doelman:
I’m not going to say. Do you know the irony of it today is I’m wearing plaid, but I don’t have my Romeo’s on or my Wranglers.

Dillon Honcoop:
Wait, you’re saying my Romeos and my Wranglers, do you own Romeos and Wranglers?

Chris Doelman:
No, I don’t actually.

Dillon Honcoop:
Okay, so that’s where you don’t fit the stereotype.

Chris Doelman:
I joke. I joke. No, so one of the neat things that I think when… an interesting thing that I… revelation, was when I went to my first kitchen meeting and that’s a meeting where all the dairy farmers in the local area get to talk to the representative at the Co-op level, so Dairy Gold will hold a kitchen meeting.

Dillon Honcoop:
That sounds so like 1950.

Chris Doelman:
Yeah, Oh, we’re meeting in a-

Dillon Honcoop:
Kitchen meeting.

Chris Doelman:
In some restaurant, it’s not an actual kitchen. But there’s country music playing loud, everyone rolls up in their big pickup trucks and you’re there and my first kitchen meeting, I’m coming from Vietnam and Orange County thinking about, there was… maybe I’m a little, I don’t want to say I’m arrogant, but there’s a sense of like, “Well, I don’t know what to expect, but I doubt any one of these guys had run a software company before.” And that sounds super-arrogant and I feel so terrible for having that thought. But there was a little bit of that in my head. I wouldn’t say it consumed me, but there was just that little bit and that got wiped away immediately. The first question asked by this group that you would look… if you would look over them and you weren’t… if you were pretty judgmental, you might think-

Dillon Honcoop:
A bunch of redneck farmers.

Chris Doelman:
That’s exactly right. That’s the first thought you’d think of. There’s a lot of plaid in this room. But the minute I heard their question, I’m like, “Oh, we are dealing with intellects, there are intellects here.” And they’re talking about markets, they’re talking… and these questions where we’re deep questions. They are not what you would as the general population think a farmer would ask.

Dillon Honcoop:
Isn’t that part of the… one of the ingredients that that city person that you’re talking about who doesn’t really know, isn’t connected anymore with where their food comes from, that’s part that they aren’t aware of that these aren’t just people bumbling around like, “Ooh, here’s some milk, I guess I’ll sell it.”

Chris Doelman:
That’s exactly right, if these people were not… The dairy farmers that I’m in the room with right now, if they were not dairy farmers, they’d be CEO, CFOs, they’d be running their own businesses, they’d be doing these things. It’s amazing how… it’s just that they have the passion for farming and so they are dairy farmers. But they could be doing different things but we judge them because it’s different. It’s because we’re so disconnected from rural America.

Dillon Honcoop:
So maybe this is part of your nonjudgmental growth in not making snap judgments about people?

Chris Doelman:
Well, I definitely have learned that, that is definitely true. You feel like you’re kind of on the other side of it. I mean, I don’t want to say by any means that I equate it to what different people groups have had to deal with. This is just, “Yeah, I’m still a white male in a white male in a white male-dominated country.” But there is something about having a little bit of a chip on your shoulder because I am a rural farmer or get perceived as a rural farmer and the negative connotations that come with that. And so that puts a bit of a chip on my shoulder. But then I think, “How am I doing that to other people?” And so it really has caused me to reflect even more. Taking an even closer look on my prejudices, and how ineffective certain stereotypes are and it’s part of my growth.

Dillon Honcoop:
Well, thank you for chatting with us. I really appreciate you opening up telling this whole story. It’s a good one, by the way.

Chris Doelman:
Yeah, I hope you can piece it together.

Dillon Honcoop:
I mean with as many elements as you have going here, at least the start of a good book or movie or something with all these different worlds and coming back and the heartbreak of losing your mom and the kind of finding your place in this world back where you started after having gone kind of… is it a prodigal son story? Well, not quite a prodigal son story but-

Chris Doelman:
No, I didn’t run away and gamble away all my inheritance.

Dillon Honcoop:
Okay, we’ll still let you-

Chris Doelman:
I’ve got to do that stuff.

Dillon Honcoop:
Okay, let us know when you’re done with that and we can update the story. Chris Doelman, Beaver Creek Dairy, Washington State family farmer. Thank you so much for chatting with us on the podcast.

Chris Doelman:
Thanks Dillon, I appreciate the time.

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Announcer:
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